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Friday, November 13, 2026

No One Is Making You Write

There is a group of people out there that I would like to address today. I do not mean to attack you, and if possible I'd like to gently hold your hands when I deliver this message. Because you need to internalize this, and it will (hopefully) make things a lot easier for you in your journeys.

Are you listening? Good, because this is important.

You do not have to be a writer. If you look upon writing with dread, find yourself trying to avoid it at all costs, or if you are turning to robots to do any part of the process for you because you just don't want to do it, then you may not be a writer. Because it's not just about having the ideas, or putting words on the page, or coming up with characters. If you don't like doing the activity, then it might not be for you... and that is okay.

Seriously... if you don't like it, you don't have to do it.

But before I get into the meat of today's post, remember, don't forget to sign up for my newsletter to get all my updates right in your inbox. Also, if you've got a bit of spare cash that you'd like to use to help keep the wheels turning, consider becoming a Patreon patron! Also, be sure you're following all of my followables, check out my LinkTree.

Lastly, for hundreds of extra articles on gaming, weird history, and for more free fiction, check out my Vocal archive, too!

If You Don't Like Writing, You Don't Have To Do It


Now, for clarity, I'm not saying that writing is easy. We've all had those days where we stare at the blank screen trying to come up with the idea, where a plot twist has left our story wrapped in knots, or where we struggle to get the characterization right. Writing, re-writing, editing, re-editing, and going over everything 19 times until you're sick of your story is an exhausting process.

But if you are a writer, that's the process you go through. Some days are going to be hard. Some days are going to be frustrating. The key is that you still want to actually do it. That you want to put your fingers back on the keys, and keep writing until you get it right. To return to my favorite metaphor, you don't have to like going to the gym every day, but you do your reps, eat your diet, and so on because you want the end result. It's the same with writing... you go through the process because you want to sharpen your skills, and you want to be able to produce that end result through your own hard work.

Again, you don't have to do this if you don't want to.

With all of that said, there are some people who hate writing. It feels like torture for them to sit down at a keyboard, or with a pen and notebook, and to actually write a story. Every sentence is a grueling step across razor blades, and they hate it. A lot of folks who really like playing around with characters or story ideas don't actually like writing stories (much less writing books). It's the same way folks who enjoy playing role-playing games really have fun with that experience, but find that they don't want to be a Game Master. And some folks who are good at running games and telling stories still don't enjoy writing stories themselves.

And, to repeat myself, you don't have to write stories. You don't have to write books. If you don't actually enjoy the process, there is no one making you do it. Unless you have a contract with a company, and you promised to have a manuscript by a certain date, you don't have to participate in this art form. And even if you used to really love writing, but you're burned out and exhausted now, you can put it down and come back to it later. Or not, if you never feel the need to return.

I say this because there are a lot of folks out there who like the idea of writing (or the romanticized idea of being a writer), but who don't actually enjoy the process. It doesn't make their brains happy, they don't feel super accomplished when they finish a project, and actually following through on a story can feel like pulling teeth. But if writing makes you miserable, please, for both our sakes, stop doing it.

This can be hard for people who realize they don't enjoy something the way they once did. It can also be a huge problem for folks who have adopted the aesthetic and identity of a writer, but who don't participate in the activity. But writing should be something you enjoy, or at the very least that you want to keep doing so you can finish telling your story. Because if you don't, you're just making yourself miserable.

It is all right not to participate in activities you don't actually enjoy, so ask yourself why you're writing if you don't actually want to do it.

Support The Literary Mercenary


If you want to see me produce more work, consider some of the following options!

- The Azukail Games YouTube Channel (where I contribute video content)
- The A.L.I.C.E. Files (a channel full of short stories, many of which are mine)

And if you happen to have some spare dosh lying around, and you want to be sure my supply doesn't run low, consider become a Patreon patron, or leaving a tip by Buying Me a Ko-Fi!

Also, if you're curious about how to write for tabletop RPGs, don't forget to check out my show Tabletop Mercenary, which you can find on both the Azukail Games channel!




Like, Follow, and Come Back Again!


That's all for this week's Craft of Writing! For more of my work, check out my Vocal archive, or at My Amazon Author Page where you can find books like my sword and sorcery novel Crier's Knife, or my most recent short story collection The Rejects!
 
And to stay on top of all my latest news and releases, collected once a week, make sure you subscribe to The Literary Mercenary's mailing list. 

If you'd like to help support my work, then consider Buying Me A Ko-Fi, or heading over to The Literary Mercenary's Patreon page! Lastly, to keep up with my latest, follow me on Facebook, Tumblr, Twitter, and now on Pinterest as well!

Saturday, November 7, 2026

Writing Books And Selling Books Are Two Completely Different Skills (And You Need To Be Able To Do Both)

I've said this before, but it's always been in passing. Because of that I thought I would dedicate this week's entry to addressing this misconception that a lot of people seem to have. Because being able to write good books does not actually give you any insight whatsoever on being able to actually sell books, good or otherwise.

These are two separate skills... and while you can make money with the latter by itself, writing a book no one buys isn't exactly helpful if you're hoping to buy yourself some time to write more books. Or tacos. Or a house. Or anything else, really.

This is just a daydream, if you don't have a plan to make it happen.

Before we get into the nitty gritty this week, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Lastly, to be sure you're following all of my followables, check out my LinkTree!

Lastly, don't forget to check out my Vocal archive for additional fiction, articles, explorations of weird history, and more! And, of course, check me out on Blue Sky, since that's what we're talking about today!

Addressing Some False Beliefs (So You Can Avoid These Pitfalls)


First of all, right out of the gate, you need to accept that the quality of your book has precisely dick all to do with how well it sells. Good books can go completely undiscovered and ignored, and absolute drek can achieve bestseller status and make the author fat stacks of cash. So before you do anything else, put the idea out of your head that writing a quality, entertaining book will magically guarantee you sales. It won't, and if we're all honest, it never has.



Alice went into a little more detail than I did, and you should subscribe to her channel at Alice The Author.

Secondly, if you're an author you need to realize that sales isn't just going to get "taken care of" by someone else. Unless you have so much disposable income that you can hire a publicist and a PR team (or at least a social media manager to run everything on your behalf), then you're going to have to get stuck in to do things yourself. Trust me, none of us want to do this part of the job, but it's kind of necessary if you actually want to sell books and make money.

Thirdly, sales isn't something you can just fire off in a few minutes before going on about the rest of your day. Honestly, the first half of my day is generally spent making social media posts for promotional purposes, and then a lot of my blogs, videos, etc. are made to get my books and other projects in front of readers. It's an exhausting process that's a never-ending wheel that you have to keep pushing like Arnold Schwarzenegger in the first Conan film.

I have a video on this very topic over on The Azukail Games YouTube channel, in fact. I'd subscribe there, if you haven't.



You Need A Plan (And You Need To Be Realistic)


You know how the advice in writing books is that random chance can always make things worse, but it can never make things better? Yeah, that's the mindset you need to go into when it comes to actually selling books. To that end you need to figure out what you can do, and what you can afford, to ensure that you are doing everything in your power to sell as many books as you can... and that you are never expecting to just "get lucky" so you can come out ahead.

Now, I live in poverty, and I'm an author. So, I do not have a budget to throw at anyone, nor do I have a team of people from any of my publishers who handle sales and marketing for me. So, I will tell you all what I do, because I feel it's a solid basis for those who are starting from nothing.

- Social media posting (I use FB, Reddit, MeWe, and Discord as my primaries, with a few extras thrown in from time to time)

- Blogging (I write about a lot of my books on here and my gaming blog Improved Initiative)

- YouTube (I contribute to Azukail Games and The A.L.I.C.E. Files, and have appeared on other channels as well)

- Bi-weekly newsletter (every 2 weeks I put out a newsletter with all my latest releases)

In addition to those regular marketing efforts, I've also taken my books to a dozen regional conventions, and appeared on several podcasts and YouTube channels for interviews. What I have not done is taken out website ads, or paid for a book tour... and not because those things can't work, but because I just don't have the money to gamble on them.

If you can't afford to lose it, don't risk it.

This is the central thing to remember when it comes to selling books... everything is a gamble. You never know what will work, because things that look like a waste of time might net you big gains, and options that looked like certain moneymakers might end up leaving you with a bunch of extra bills and a big, fat goose egg on your earnings.

As an example, I could make a post on Reddit today, telling people to go buy copies of my tabletop RPG Army Men: A Game of Tactical Plastic, and that post could just lead to a landslide of sales. Maybe it was a veterans' day celebration that I wasn't aware of. Maybe someone famous saw my post and thought the game was cool so they boosted the signal. Maybe I just so happened to start a flame war in the comments that kept my post relevant for days on-end, but whatever it was it got seen, and people bought copies. Or, alternatively, the post just vanished into oblivion, and no one saw it.

In the case of the former, a few minutes of work and zero up-front cost just netted me a big win. In the case of the latter, I didn't make any money, but I didn't lose anything except half a dozen minutes of time and effort, either.

The more a marketing endeavor costs you, the more pressure there is on it to succeed, and the more money you're going to lose if it doesn't. And you should always go in assuming that this isn't going to work, because if you start telling yourself that you're going to make bank, then you're going to start justifying expenses that you can't afford because it will be okay when you make all the sales that only exist in your head.

Don't pay a bunch of money to someone claiming they'll get you a lot of sales. Don't go into debt to attend a convention in the hopes that you can sell books. Don't blow a bunch of money on Amazon ads when you don't know how to build a campaign. And even if you are familiar with a convention crowd, an advertising platform, or anything else, you need to always have that voice in your head asking what happens if this flops... because sooner or later something is going to flop. And it's probably going to be sooner instead of later.

The advice I would close with is to start small, and build up. If your book is traditionally published, then contact your publisher and ask if they have any resources to help you market your book. Reach out to author communities online and start making connections. See if there are local events you could attend to a small fee, or no fee (I'd check your local library and farmer's markets). Reach out to your local newspapers and radio stations and send them a press briefing to see if they'll interview you about your book. Become active in any existing social groups you have, and stretch out to others as you can.

Marketing your book and making sales is not easy. It's grueling, often repetitive work, and it can feel like you're swinging a sledgehammer as you try to mine out a hidden vein of gold. You can't just throw money at the problem and fast-forward to being a bestselling author, though. Or, if you have that much money, you probably aren't concerned with your books paying your bills.

In the end, do the work, and approach selling your book with the same seriousness and purpose that you approached writing it in the first place. After all, you did the work to make it, now do the work to get people to read it.

Support The Literary Mercenary


If you want to see me produce more work, consider some of the following options!

- The Azukail Games YouTube Channel (where I contribute video content)
- The A.L.I.C.E. Files (an audio drama channel I launched with Alice Liddell)

And if you happen to have some spare dosh lying around, and you want to be sure my supply doesn't run low, consider become a Patreon patron, or leaving a tip by Buying Me a Ko-Fi!

Also, if you're curious about how to write for tabletop RPGs, don't forget to check out my show Tabletop Mercenary, which you can find on both the Azukail Games channel above!




Like, Follow, and Come Back Again!


That's all for this week's Business of Writing! For more of my work, check out my Vocal archive, or at My Amazon Author Page where you can find books like my sword and sorcery novel Crier's Knife, or my most recent short story collection The Rejects!
 
And to stay on top of all my latest news and releases, collected once a week, make sure you subscribe to The Literary Mercenary's mailing list.