This is what creators are dealing with, and it's important for folks to understand this. Because we can write all the novels, make all the videos, record all the audiodramas, and so on that we want... but if no one sees them or hears them, we may as well have done nothing at all.
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So... are you watching? Are you listening? |
Before we get into the nitty gritty this week, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Lastly, to be sure you're following all of my followables, check out my LinkTree!
Lastly, don't forget to check out my Vocal archive for additional fiction, articles, explorations of weird history, and more! And, of course, check me out on Blue Sky, since that's what we're talking about today!
NIMFYP (Not In My "For You Page")
Academically I think we all know why authors are constantly trying to promote our work. Simply put, if we don't do it then no one else is going to do it for us. Because if we had a PR team willing to do all the marketing on our behalf? Hoo boy, I can promise you there wouldn't be a peep from probably 90% of authors out there.
We want to write books (or short stories, or make audio dramas, etc.). We don't want to be making promo posts any more than you all want to be seeeing them.
However, we need to do those things, because if we don't then you're never going to find out about our books. Whether it's making posts on social media, writing blog entries about our process, or even making mini commercials or audio teasers for the books that show up on YouTube, we have to do everything we can to try to get eyes on our work, and to get people talking about it.
But as Alice The Author pointed out recently on her channel in A Plea To Bookstagrammers, people just keep barking at us to shut up... even if they actually like the things we make, and especially if they tell us they "respect our hustle" but are sick of hearing from us.
This is, in my opinion, the digital equivalent of the old NIMBY problem... Not In My Back Yard.
NIMBY is the disconnect between someone saying they want something to exist, but not wanting that thing to exist anywhere near them. They want low-cost housing for poor and disenfranchised people, but they want it somewhere else so they don't have to look at it. They want prisons to keep dangerous people locked up, but they wouldn't want one anywhere near their town. They want expanded highway systems, or job training centers, or data hubs, or whatever else it is they believe is going to be a social good... but they don't want it in their back yard where they'd have to look at it, and where it might affect them, personally.
This is how someone can say, "Authors work hard, and we should support them so they can keep writing books!" and, "I'm just so sick of nothing but promotional and marketing posts from creators!" in the same breath. Because they mean both things sincerely... but the disconnect is they want other people to support those authors. They want other people to see those promotional posts, and to give their money to these writers. They just want to float in an online space where they don't have to see yet more ads trying to get them to buy this, read that, watch this, and so on, and so forth.
And you know what? That's a fair desire. Seriously, it is. The Internet is so jammed full of advertising (both obvious and concealed), that it's easy to feel fatigued when you scroll through a group or your For You Page, and you just see more and more of the same.
However, if you are someone who wants authors to survive (whether it's authors in general, or just a handful whose work you actually like), put your money where your mouth is, or stop saying that you support us in theory, as long as you don't have to actually do anything.
Put another way, we need your praxis, not your theory.
Thoughts And Prayers Don't Do Squat (Take Direct Action)
A disclaimer for this section. If you are already actively supporting creators in the ways you are able to, whether that's buying books, writing reviews, following them on social media, sharing their posts, watching their videos, listening to their podcasts, or whatever else, you can sit down.
This message is for all the people in the back who didn't hear me the last time I put this out there. And there are a lot of people who don't like hearing this, but you need to internalize this if you're going to actually help creators at all. Are you listening? Good, because this is important.
If you are not taking specific actions to help creators, you are doing nothing. If you are proclaiming that you support them as creators, but then actively attempt to avoid doing anything helpful, you might actually be doing less than nothing.
And no matter how many people you think are helping, it's probably about 10% of that number, as I pointed out in Your Audience Support Is Like A Reverse Iceberg.
Now, to be clear, I'm not saying that you have to do everything in your power to support every creator out there simply because they are a creator. What I am saying is that you need to be aware of how your actions do (or in many cases don't) help the authors you care about, and whose work you want to see more of.
For example, are you buying merch from creators, or giving them money directly so they can keep making stuff? Are you following them on social media, interacting with their posts, and actually reading the articles or listening to the podcasts and videos they make? Are you sharing their stuff on your own social media channels, or spreading the word in groups you're part of because you want to help boost the signal? Are you leaving ratings and reviews?
Or are you just sitting back and wishing them success?
Because while I don't wish to malign anyone's spiritual practices, I believe the most important attitude you could adopt is to be the change you want to see in a creator's world. Don't wait for a random fan to come along and discover their work... be the fan who tells your friends and family about the stuff they make. Be the person who leaves the comments on a creator's video that gases them up, and tells them how much you like what they're doing. Be that person who shares their work in another group so when they find their own creations out in the wild it makes their heart swell.
Don't just sit around waiting for someone else to help... be the first one to offer your hand. Because if enough people pull together, you can suck someone out of the clutches of the algorithm, and raise them up so they can finally take a deep breath, and throw themselves into their work with gusto!
If we all did that for the creators whose work we love, it would be a lot easier for them to survive, thrive, and in the end give us more of the art we want!
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That's all for this week's Business of Writing! For more of my work, check out my Vocal archive, or at My Amazon Author Page where you can find books like my sci-fi dystopian thriller Old Soldiers, the Hardboiled Cat series about a mystery solving Maine Coon in Marked Territory and Painted Cats, my sword and sorcery novel Crier's Knife, or my most recent short story collection The Rejects!
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