Can You Get Paid By Social Media Platforms As A Writer? Probably Not

Social media platforms need engagement in order to stay viable, and to that end a lot of them have created programs that pay creators for the posts they make. This is why so many of the people out there with big audiences make so many posts, and try to draw so much energy from their audiences; because the more attention they get, the bigger the checks they're cut by the platform in question.

It's tough to make a living as an author, but chances are good you're already on social media to find an audience, get the word out about your books, and so on... so is this a viable way for you to earn a little extra money to cover your bills while still writing?

Short answer, no. For the long answer, details are below.

Trust me, I'd be all over this if it was possible.

Before we get into the nitty gritty this week, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Lastly, to be sure you're following all of my followables, check out my LinkTree!

Lastly, don't forget to check out my Vocal archive for additional fiction, articles, explorations of weird history, and more! And, of course, check me out on Blue Sky, since that's what we're talking about today!

All Right, How Do These Programs Work?

On paper, the idea makes sense. A social media platform wants eyes and engagement, so it puts money in the pockets of creators who get people to stay on the platform longer. It makes sense; the creators are, essentially, the reason so many people check in on these platforms where they will be exposed to all the ads on the platform.

So, how did this get botched up? Well, to answer that question, I'll go platform by platform and explain how they have structured their programs.

Please sir... could we have a little more?

Instagram

Instagram has one of the clearest cut lines among these programs. Generally speaking, you need to have at least 10,000 followers (I learned this from Little Alice, and I'd highly recommend folks go check her stuff out if you haven't already since she's being shadow banned) before anything kicks in. Once you get to that level, the site starts tracking what you share, and the amount of attention it gets. And when you start getting large views (we're talking the 100,000 to 1 million range) the site starts compensating you for that. Not much, but generally speaking 1 million views is worth somewhere between a hundred, and a few hundred, dollars.

Not nothing... but hardly the success one would expect for a viral-level post.

Reddit

Reddit is the place where I do a majority of my social media posting because (though it pains me to admit this) it is the site where I get the best return on my efforts. But the site has a program that allows people to make money off the posts... but not really.

So, if you can get into the program (not a guarantee), you are given rewards based on the number of gold other Redditors award your posts. In order to get gold, though, a Redditor has to spend real-world currency... so this is essentially a way for you to earn tips.

The problem with this in my experience is that most creators never get awarded gold. You can make hundreds upon hundreds of posts, get thousands of upvotes, and lead to long comment chains... none of that makes any difference if no one decides to award you gold. I'm approaching a quarter million karma on the site, and my account is 10 years old... I've never once received gold. From anyone. Hell, I've barely received awards, no matter how much attention a post has received.

Depending on other users to tip you is a terrible way to try to make money, especially when they have to spend real-world money to tip you via the site's currency. And doubly so when the translation rate is something like a handful of pennies per gold you're awarded. You'd be better off just telling people where to find you on Ko-Fi or Patreon.

Facebook

Facebook is second verse, same as the first. It has the same fundamental flaw as Reddit, because you can only get tipped for your content by FB users giving you stars, which is the made-up currency on FB you have to spend real money for. But unlike Reddit, where users can put gold on any post you make, FB seems to only allow stars to be used on Reels (at least at time of writing).

While there is talk about allowing advertisers to partner with you as a creator, that's currently a grayed-out option. Everything I can see at present is just another shell game where the platform claims you can make money as a contributor, but then just puts that burden onto other users, many of whom probably don't even know the effect their stars have. And just like Reddit, individual stars are worth pennies.

Just tell people where to find you on Ko-Fi and Patreon.

YouTube

While technically not a social media platform, it keeps cropping up. YouTube requires someone to have 1,000 subscribers to their channel, and 4,000 hours of watched content in the past year to unlock all the payment options. People can leave you tips through the site, pay for exclusive subscriptions, and you get ad revenue shared... but again, you need tens of thousands of views per month to make even a spare $50 or so. Millions of views is required before you can cut even triple-digit checks.

Also, to help me reach some of my own goals on this one, check out the Azukail Games YouTube channel where most of my content winds up.

Miscellaneous Sites

So, there are a lot of sites that aren't going to get a detailed breakdown, and a lot of programs I haven't looked into yet. But the trend of sites either requiring you to have absurd followings, or passing off the actual paying part to someone else, is pretty common.

- Blue Sky: No official program yet, but apparently there's talks to change that.

- Twitter: It's a cesspool of bots, fascists, and pornography, but you still need millions of hits and a blue check mark to get paid.

- TikTok: Getting a straight answer is nearly impossible... but it requires hundreds of thousands to millions of followers, and even more views, to make any kind of money.

If You Have That Following, The Pay Is Insulting

There's an old story I mentioned somewhere on this blog about Michael Jordan being interviewed. He mentioned that when he was a rookie player, nobody wanted to give him shit for free. Once he was a champion and a celebrity, people wanted to give him free merch, comped meals, tickets to events, and a bunch of other stuff. They gave it to him because he was famous and well-known, but the point he made was that he didn't need it then.

This is basically the same thing when it comes to getting paid by social media sites.

Because if you can accumulate 100,000 followers (to say nothing of a million), then chances are pretty goddamn good you can get enough people out of that audience to buy your books, merch, support your crowdfunding, or watch your videos. And while getting a little bit of extra gravy on top for having a big audience is nice, sure, this isn't something that's reasonable (or even possible) for small-time creators.

So by all means, if you find yourself skyrocketed to stardom overnight with people hanging on every word, go for it. But if you're looking for some way to pay your bills right now, you're going to have a much easier time getting people to buy more copies of your book instead of getting 1 in every 300 people in the United States to click that follow button.

Support The Literary Mercenary

If you want to see me produce more work, consider some of the following options!

- My Facebook

- My Blue Sky

- My LinkTree

- My Weekly Newsletter

- The Azukail Games YouTube Channel (where I contribute video content)

And if you happen to have some spare dosh lying around, and you want to be sure my supply doesn't run low, consider become a Patreon patron, or leaving a tip by Buying Me a Ko-Fi!

Also, if you're curious about how to write for tabletop RPGs, don't forget to check out my show Tabletop Mercenary, which you can find on both the Azukail Games channel above!

Like, Follow, and Come Back Again!

That's all for this week's Business of Writing! For more of my work, check out my Vocal archive, or at My Amazon Author Page where you can find books like my sci-fi dystopian thriller Old Soldiers, the Hardboiled Cat series about a mystery solving Maine Coon in Marked Territory and Painted Cats, my sword and sorcery novel Crier's Knife, or my most recent short story collection The Rejects!

 

And to stay on top of all my latest news and releases, collected once a week, make sure you subscribe to The Literary Mercenary's mailing list.

No, You Don't "Need" AI To Make Your Book Into A Reality

I recently talked about generative AI in Writing Is About The Process, Not The Output, but given that this bubble is rapidly heading toward a burst, I felt there was something important that needed to be mentioned to end off the year 2025. Because I am consistently seeing people who are crying about the fact that they need AI to make their books into a reality because they can't afford to buy cover art, they can't afford to pay an editor, they can't afford this, they can't afford that, and that criticizing them for using AI when they're poor is just gatekeeping and classism.

I am here to tell you all, as a fellow poor, you do not actually need AI. In fact, the use of AI is making your book worse, it's cheapening your work, and it's turning the audience against you. Because if you couldn't be bothered to write a story, then people are going to ask why they should be bothered to read it?

Seriously, you are only hurting yourself with this.

Before we get into the nitty gritty this week, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Lastly, to be sure you're following all of my followables, check out my LinkTree!

Lastly, don't forget to check out my Vocal archive for additional fiction, articles, explorations of weird history, and more!

You Can't Shake The Devil's Hand And Claim You're Joking

To be clear, here, generative AI (stuff like ChatGPT and its ilk) are not tools. They aren't a fun little prompt someone made to give you a story idea, or a character name. They aren't search engines that can reliably bring you facts. They are digital parrots that are trying to guess what it is you want them to say, and they're vomiting up all their stolen work because they want to make you happy.

So, right off the bat, you did not create the things these engines made. In this situation, you are a factory owner that's stealing labor from others, and claiming it's yours because you're the one who gave the order. That's not how creation works. If you didn't do the work, then you don't get to claim the credit for it. Simple as.

Secondly, and this is an even bigger concern, generative AI steals your skills and makes you dumber. Whether it's this study in Psychology Today, or this study in Tech.Co, the use of generative AI weakens the connection in your brain, wrecks your ability to think critically, and it degrades your skills. So even if there was some genuine need to use it (which there isn't), you're harming yourself by indulging in it. And the longer you use it, the worse the poison is going to eat into you, and the harder the road back to recovery is going to be for you. That's just the facts.

With those two important points addressed, though, I'd like to get to that last one. Because you can absolutely afford the things it takes to make your book into a sleek, marketable finished product. The question is whether or not you're willing to actually put in the work to make it happen, and to do it with the sweat of your own brow instead of just pushing a button and skipping ahead to the end.

Take this cover, for example.

For those who don't know, this is the cover for my self-published fantasy novel Crier's Knife. The art I used is Standing Stones, and it cost me a grand total of $5 to use. And I wrote this novel years ago. I've never had to pay that fee again, or do anything else to cover that cost. It was a minimal investment. And if you go to websites like Pixabay or Morguefile you can find images there that are completely free to use for your book cover.

More importantly, though, the cover doesn't look like AI slop, and the image is credited to J.H Illustrations, so anyone who wants to sling the accusation can look and check for themselves.

But what about editors? Those have to be more expensive than art, right? Yes, they usually are. You're looking at something like a few hundred dollars at minimum for an editor to look at your book. However, as with cover art, there are ways around this. You could:

- Find an editor who has a special going on (common around the holidays).

- Ask friends that you trust and have related expertise (other authors, English teachers, etc.).

- Ask in an online writer's group for community assistance (not perfect, but often helpful).

Anything someone says they need AI for has a non-AI solution that is better for you as a creator, and better for your book. You can get free or cheap art, you can get discounted or volunteer editing services, you can find step-by-step instructions for how to format your book once the manuscript is ready, and in a lot of cases you can just ask podcasters or YouTubers to do audio renditions of your book (you'll likely need to offer them some kind of royalty cut, but you can make it happen).

There are resources and tools available that can actually help you get stuck into the process, understand what it takes to make your book better, and to make it a product of your own work and effort. Some of them will cost money, but there are always ways you can bring it down to a reasonable amount. Because if you find someone charging you thousands of dollars for cover art or editing services, you need to know that is either a scam, or you are paying for top-shelf services that are not going to be worth it for you as an indie writer.

Most importantly, using these other resources builds up your knowledge, your skill, and your abilities to turn your ideas into finished books. They help you engage with the process of making art that is really yours, and that you can be proud of.

Using generative AI? All that does is atrophy the muscles you should be building, worsen your product, and turn off the public in a big way. It hurts you, and your book, and you should stay far, far away from it.

Remember what they said about the One Ring? It doesn't matter how pure your motives, or how incorruptible you think your intentions are. It's going to eat away anything inside of you until you're a hollow little goblin, unable to think for yourself. No one wants that for you as a creator, but more importantly, no one wants to read books that come from that poisoned process.

Support The Literary Mercenary

If you want to see me produce more work, consider some of the following options!

- My Facebook

- My Blue Sky

- My LinkTree

- My Weekly Newsletter

- The Azukail Games YouTube Channel (where I contribute video content)

And if you happen to have some spare dosh lying around, and you want to be sure my supply doesn't run low, consider become a Patreon patron, or leaving a tip by Buying Me a Ko-Fi!

Also, if you're curious about how to write for tabletop RPGs, don't forget to check out my show Tabletop Mercenary, which you can find on both the Azukail Games channel!

Like, Follow, and Come Back Again!

That's all for this week's Craft of Writing! For more of my work, check out my Vocal archive, or at My Amazon Author Page where you can find books like my sci-fi dystopian thriller Old Soldiers, the Hardboiled Cat series about a mystery solving Maine Coon in Marked Territory and Painted Cats, my sword and sorcery novel Crier's Knife, or my most recent short story collection The Rejects!

 

And to stay on top of all my latest news and releases, collected once a week, make sure you subscribe to The Literary Mercenary's mailing list. 

If you'd like to help support my work, then consider Buying Me A Ko-Fi, or heading over to The Literary Mercenary's Patreon page! Lastly, to keep up with my latest, follow me on Facebook, Tumblr, Twitter, and now on Pinterest as well!

How, Exactly, Do You THINK Authors Make Money?

There is a strange event that keeps recurring like I'm stuck in some digital version of Groundhog Day. In short, I'll be online giving an update on my current releases, or sharing around something I've made, and there will without fail be someone leaping into the comments who will say something along the lines of, "I'm not here to support your lifestyle! If you aren't making enough money, then go get a real job!"

And I'm not even mad... I'm just honestly confused. So while the title is a bit of a rhetorical question, I do genuinely find myself wondering how it is the general public thinks creators make money if this is the way they act toward us?

Seriously... I am befuddled by this behavior.

Before we get into the nitty gritty this week, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Lastly, to be sure you're following all of my followables, check out my LinkTree!

Lastly, don't forget to check out my Vocal archive for additional fiction, articles, explorations of weird history, and more! And, of course, check me out on Blue Sky, since that's what we're talking about today!

All Right, Let Me Break It Down One More Time

I cannot stress this enough, and even though I feel like I've gotten up on this stump before, apparently the people who need to hear this message haven't come across it yet. But the public, the audience, are what make creators money! You can write 100 novels, or make 1,000 YouTube videos, or put together 10 whole seasons of a podcast, but if you don't have an audience propping you up and helping you actually get consumed, seen, listened to, or read, then you may as well have been blowing raspberries and picking your nose for all that's going to actually get you paid.

I made a whole video about this a while back, in fact, over on the Azukail Games YouTube channel.

All right, let me back up a second to explain something that a lot of folks don't seem to understand. People who write books or blogs? People who create roleplaying games? People who make YouTube videos, or any other kind of art? We don't get paid for that! Unless the artist in-question is a staff member for a company who is paying them to create things (a rather rare position overall), or the person is working on a commission or as a ghostwriter, we do not get paid for making the things we make. We are making things, and then trying to sell them so we can turn a profit off the finished story, game, video, etc. we have made for people to enjoy.

When I wrote my novel Marked Territory about my hardboiled Maine Coon solving mysteries in New York City, I didn't get paid for writing that book. I did not receive an advance from my publisher (that's not really a thing anyone does except at the highest levels). If I expect that book to make me money, I need people to buy copies of it. When I wrote the 13 supplements in my 100 Kinfolk Bundle for Werewolf: The Apocalypse, I wasn't paid for that. I do, however, get 30% of the earnings on every sale those supplements make. I don't get paid for writing articles on Vocal, like my RPG character concept The Cult Born. I do, however, earn a certain amount of money based on how many reads all of those articles get from the audience.

And I feel like a lot of people out there just don't get this on a fundamental level.

When you see an author, or an illustrator, or a YouTuber talking about the stuff they've done, or asking folks who like their work to buy copies, or support them on a crowdfunding site, it's not that we aren't making enough money from our publishers and we need the audience to supplement our incomes. It's that our audience IS the source of our incomes! Whether you're buying copies of our books, or watching videos that have ads on them, or pledging to give us $5 a month so we can keep our bills paid, you out there, the people consuming our content, are where the money comes from.

You Aren't Supplementing Creators... You Are The Main Source

This is a point I feel people really need to internalize, because it's important for this to be understood. Creators can't just go to companies and apply for jobs, because we don't get hired to work for direct pay like that. And the few positions like that which do exist are highly competitive. A lot of us may pick up some freelance work, or we may get signed to short-term projects, but at the end of the day our success is directly laid at your feet... the audience.

You decide if we live or die in a very literal sense.

Which is why your cheers matter so damn much.

Again, you are not required to spend your time or money supporting creators whose work you aren't interested in, or which you don't like. But if you see creators out there posting links to their work, telling people about their Patreon, asking for folks to like, follow, subscribe, etc., understand that this is the way creators get paid. We don't get paid when we finish a piece unless we've got a contract with someone for it, and for a lot of us we depend on our crowdfunding audience, and our royalties (whether that's from book sales, merch sales, or from people's eyes on our articles and videos).

If you don't want to support, you don't have to. The ball is in your court. But if you do like that artist, and you want to see more of their work, and you want them to succeed, then you need to understand there isn't some phantom boss our there signing our paychecks. There's just you, and what you choose to do to help support the creators you care about.

And if you want to know exactly how you can make everyone's lives easier, I have the full breakdown for you in Care And Feeding Of Your Creators (5 Steps All Fans Should Take) that provides a bulleted list for you!

Support The Literary Mercenary

If you want to see me produce more work, consider some of the following options!

- My Facebook

- My Blue Sky

- My LinkTree

- My Weekly Newsletter

- The Azukail Games YouTube Channel (where I contribute video content)

And if you happen to have some spare dosh lying around, and you want to be sure my supply doesn't run low, consider become a Patreon patron, or leaving a tip by Buying Me a Ko-Fi!

Also, if you're curious about how to write for tabletop RPGs, don't forget to check out my show Tabletop Mercenary, which you can find on both the Azukail Games channel, as well as my Rumble channel listed above!

Like, Follow, and Come Back Again!

That's all for this week's Business of Writing! For more of my work, check out my Vocal archive, or at My Amazon Author Page where you can find books like my sci-fi dystopian thriller Old Soldiers, the Hardboiled Cat series about a mystery solving Maine Coon in Marked Territory and Painted Cats, my sword and sorcery novel Crier's Knife, or my most recent short story collection The Rejects!

 

And to stay on top of all my latest news and releases, collected once a week, make sure you subscribe to The Literary Mercenary's mailing list.

Don't Over-Revise Your Book (You'll Always Make It Worse)

Normally when I've talked to writers about editing and revision, it's been to remind them that it's necessary. Because sure, writing anything, whether it be a short story, a play, a novel, etc. is hard. And when you've climbed that mountain you just want to lay down and die for a little bit. Which you should absolutely do. However, you need to go back down again. No matter how much you don't want to, and how tired you are, getting to that summit is only part of the journey.

Some of us, though... we take this too far and we just keep editing, and revising, and tinkering because it's not perfect yet. But there comes a point where there's nothing else to be done, and you have to put your knife down, stop cooking, and let the people taste what it is you made.

But what if I changed the opening... again...

Before we get into the nitty gritty this week, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Lastly, to be sure you're following all of my followables, check out my LinkTree!

Lastly, don't forget to check out my Vocal archive for additional fiction, articles, explorations of weird history, and more!

More Than Three Times and You're Playing With Yourself

There is no hard-and-fast number of editorial sweeps that will guarantee your book is ready to go out to the public. Personally, I have a primary editorial sweep for fixing big problems (filling plot holes, shifting around scenes, smoothing out a mystery, and so on), and then I'll have a secondary sweep to catch all the loose grammar, spelling errors, and so forth. At that point I'll give it to my beta readers, and after I get their feedback I'll do a third sweep to tidy up as much of the housekeeping as I can.

And you know, there are still a couple of mistakes that make it through the process. A spelling error here, a mislabeled piece of dialogue there, but there's rarely more than a handful of them. And maybe I could catch a few of them with one more sweep... but there comes a point where you're blind to your own work. Which is why I highly recommend the services of a professional editor, but that's neither here nor there.

My point is that if you, as a writer, find yourself doing not just more editorial sweeps that I outlined, but significantly more, I would like to direct you to a bit of comedy by the very talented Iliza Shlesinger.

Pay particular attention to the bit where she refers to putting together a makeup look for a night out. There comes a point where it has been refined as good as it's going to get... and every moment past that point where she doesn't stop, it's just going to get worse, and worse, and worse. That is what happens when you over-edit your book.

Again, I wish to stress that editing is an important part of the process. And if you feel you need to take 5, or even 6, passes to clean up a particularly messy book, that's well within the realm of reason. But I have talked with people who've revised longer than the initial drafting process, some of whom have said they're on their 20th revision of their book.

That's not normal. That is not just part of the process. Maybe it's because you're afraid to take that final step, so you're putting off the actual publishing. Maybe you keep getting new hyperfixations and rather than writing a new book you want to put them into your existing book. Maybe you just don't want to let this baby go yet. Whatever is keeping you editing, take a deep breath, and let it go. Because when you keep holding onto it, that's when you start trying to add body glitter to your church outfit, and attempting to fit into those jeans you've had since high school that are never going over your hips again.

You aren't doing yourself any favors. Take a deep breath, let go, and let the book go be a book. You can always write another one!

Support The Literary Mercenary

If you want to see me produce more work, consider some of the following options!

- My Facebook

- My Blue Sky

- My LinkTree

- My Weekly Newsletter

- The Azukail Games YouTube Channel (where I contribute video content)

And if you happen to have some spare dosh lying around, and you want to be sure my supply doesn't run low, consider become a Patreon patron, or leaving a tip by Buying Me a Ko-Fi!

Also, if you're curious about how to write for tabletop RPGs, don't forget to check out my show Tabletop Mercenary, which you can find on both the Azukail Games channel!

Like, Follow, and Come Back Again!

That's all for this week's Craft of Writing! For more of my work, check out my Vocal archive, or at My Amazon Author Page where you can find books like my sci-fi dystopian thriller Old Soldiers, the Hardboiled Cat series about a mystery solving Maine Coon in Marked Territory and Painted Cats, my sword and sorcery novel Crier's Knife, or my most recent short story collection The Rejects!

 

And to stay on top of all my latest news and releases, collected once a week, make sure you subscribe to The Literary Mercenary's mailing list. 

If you'd like to help support my work, then consider Buying Me A Ko-Fi, or heading over to The Literary Mercenary's Patreon page! Lastly, to keep up with my latest, follow me on Facebook, Tumblr, Twitter, and now on Pinterest as well!