Killing The Myth: Making Good Art Does Not Automatically Mean Monetary Success

There is a pervasive myth in the world. The myth is that if you are an artist, be it a writer, a videographer, a graphic artist, or anything else, and if you work hard, develop your skill, and create good art that you will be successful. An overwhelming majority of people out there believe that there is some cosmic force that ensures hard work will be rewarded, and that quality art will be found by an audience who loves it. These people also believe that if your work has not found an audience, or if you are still on the struggle as a creator, that the fault must be yours. You aren't working hard enough, or maybe you aren't making good art, and that's why you haven't been rewarded yet.

To reiterate, this is a myth, and it is bullshit. More than that, though, it allows people to abdicate their own power when it comes to helping artists whose work they like actually succeed. Because it isn't some mystical money fairy that decides who succeeds and who fails... it's you, the audience, who literally decides our fate.

People don't like hearing this, but it's imperative this myth dies.

Before we get into the nitty gritty this week, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Lastly, to be sure you're following all of my followables, check out my LinkTree!

Lastly, don't forget to check out my Vocal archive for additional fiction, articles, explorations of weird history, and more! And, of course, check me out on Blue Sky, since that's what we're talking about today!

Let's Talk About "Fear and Hunger"

I'm going to guess that most people reading this blog post have never heard of the video game Fear and Hunger. It's an indie horror game made using RPG Maker, and it is a bleak, punishing, horrific experience that draws on some of the grimmest and darkest fantasy stories to create something utterly unique. It has built a cult following, and while it isn't for everyone, it has broken containment and there are a lot of people who are aware of it now.

Just stick with me, I'm going somewhere with this.

The video linked above by Super Eyepatch Wolf is primarily about the second game in the series, however, in this video we see a chart that clearly highlights the first game's rise in popularity (or notoriety, if you prefer) around 2:09. As the host points out, the game languished in relative obscurity for nearly five years after its initial release. And then, thanks to word of mouth growing through a variety of gaming YouTubers, as well as regular people on forums discussing games, Fear and Hunger started getting attention. A lot of attention. It breached containment, growing a huge following for an indie game, and now it's reached the point that it's well known in general circles where people play survival horror video games.

And I bring this up to illustrate a point. Nothing fundamental changed about the game between its release, and its meteoric rise. It was the same piece of art that it was from then, until it got discovered. Literally the only thing that changed was people who had megaphones started talking about it, and bringing attention to the game.

This is the truth of being a creator in a nutshell.

Because this video game didn't change in the five years since it was released; people just found out about it, and they were finally able to experience this art they otherwise would never have found. And if those YouTubers didn't make videos about it? If there weren't reviewers out there talking about their experiences? Then the game would have remained undiscovered, and the creator might not have been able to make a second game, or the third game I'm hearing rumors about.

The book, the game, the video, the art does not matter if people don't find out about it, and interact with it. And something having the nebulous quality of good doesn't matter. If you paint an absolute masterpiece, that doesn't magically cause an art gallery to call you, or a rich collector to show up at your door like a TV psychic. Success isn't just waiting in the wings for a deserving artist to make something the cosmos deems good art. Not only that, but you can make good art for years, but for reasons utterly outside of your control no one will find out about it, it will never sell, and you won't make a single dollar off of the work you put in.

No magical force is coming to help us. We can't make a sacrifice to the gods of capitalism and pray we become the next money grab, hot trend, or big business scheme. The only thing that helps authors, YouTubers, podcasters, graphic artists, and people who make independent video games, is for people out there to interact with what we make, and do what they can to spread the word about us.

That's it. That's the super secret formula to becoming successful as a creative professional. Period.

Good, Bad, It Doesn't Matter

This whole idea that only good books are successful, and only deserving authors get rich, flies in the face of facts. There are plenty of books, series, movies, etc. that are absolute drek, yet they still keep getting made, and they still keep making money. What matters is there are people who are willing to show up and buy copies, buy tickets, watch/listen to episodes, buy merch, etc. to help keep those endeavors going.

No one is coming to save us. There is no great, cosmic force waiting to reward creators out there. So if there's someone who is doing something you like, or making something you want to see more of, do what you can to support them. If you're just a regular person, you can still follow the creator on social media, interact with their posts, consume the content that's free, and buy their books and merch when you can afford it. Leave reviews, and tell your friends about their work. Be that person who helps build a community around this thing you like.

Some people reading this might be able to do more than that. You might be a YouTuber, a podcaster, or a blogger, which means you have a platform to talk about other creators' work. Maybe you can arrange interviews, or even get someone invited as a guest of honor to an event you host. Hell, if you're someone in the same field who already has a fan following, just telling your audience, "Hey, this other creator is doing some pretty great stuff. You should all go check their work out!" can make a colossal difference.

Haven't you wondered why every Clive Barker book has that quote from Stephen King on the cover that calls him the future of horror?

And before we sign off today, I wanted to leave a plug for The A.L.I.C.E. Files. This project has been nearly impossible to get eyes on thanks to social media signal throttling, and YouTube's terrible algorithm. So if readers who made it this far could take a moment to watch the trailer, leave a comment, and subscribe to the channel, it would be greatly appreciated!

Of course, the show is really starting to pick up steam, so you might want to set aside some time to binge the stories we have out already... because there's quite a few more where this came from!

Support The Literary Mercenary

If you want to see me produce more work, consider some of the following options!

- My Facebook

- My Blue Sky

- My LinkTree

- My Weekly Newsletter

- The Azukail Games YouTube Channel (where I contribute video content)

- The A.L.I.C.E. Files (an audio drama channel I launched with Alice Liddell)

And if you happen to have some spare dosh lying around, and you want to be sure my supply doesn't run low, consider become a Patreon patron, or leaving a tip by Buying Me a Ko-Fi!

Also, if you're curious about how to write for tabletop RPGs, don't forget to check out my show Tabletop Mercenary, which you can find on both the Azukail Games channel above!

Like, Follow, and Come Back Again!

That's all for this week's Business of Writing! For more of my work, check out my Vocal archive, or at My Amazon Author Page where you can find books like my sci-fi dystopian thriller Old Soldiers, the Hardboiled Cat series about a mystery solving Maine Coon in Marked Territory and Painted Cats, my sword and sorcery novel Crier's Knife, or my most recent short story collection The Rejects!

 

And to stay on top of all my latest news and releases, collected once a week, make sure you subscribe to The Literary Mercenary's mailing list.

No One Thinks Of Themselves As The Bad Guys

From the billionaire CEO, to the war-mongering politician, to the supervillain in power armor, or the tyrannical stepmother, fiction is chock full of villains. However, with a notable few exceptions that prove the rule, no one sits around in their doom fortress tapping their fingers together and practicing their diabolical laughter, pleased with how truly evil they are.

While someone might be the villain of the story, people generally don't think of themselves as the villains in their own lives. And one of the important keys to a memorable antagonist is for the audience to see that villain's perspective. Because that perspective is going to be key to understanding the villain's motivations, and showing how (from where they're standing, at least) their actions make sense.

No one cared who I was until I put on the mask...

But before I get into the meat of today's post, remember, don't forget to sign up for my newsletter to get all my updates right in your inbox. Also, if you've got a bit of spare cash that you'd like to use to help keep the wheels turning, consider becoming a Patreon patron! Also, be sure you're following all of my followables, check out my LinkTree.

Lastly, for hundreds of extra articles on gaming, weird history, and for more free fiction, check out my Vocal archive, too!

How Does The Villain See Themselves?

Villainy is often a matter of where you're standing. So take a moment and consider where your antagonist is, and how things look from their end of the field. Most importantly, though, ask how it is they see themselves, and how they protect the idea that they are a good person (or, at least, how they justify the things they've done).

Take a character who's a billionaire CEO. This guy is out-of-touch, he engages in unsavory business practices, and he exploits people and the planet alike. However, that's from the outside looking in, and it's easy to see from where we're standing. But take a moment to ask what his perspective is, and what he believes. For example, does he view the law (and particularly tax law) as a game to be played and won instead of something that should inform one's morals? Because paying an additional $200,000 in fines every year for ignoring restrictions, but making an additional million dollars as a result, is just the cost of doing business. Alternatively, is he so completely isolated from the struggles of the people he employs that the very idea he isn't providing enough for them never crosses his mind? Especially when he's surrounded by people who are constantly spending time in their vacation homes and on their yachts, so he never sees anyone actually struggle?

You can extrapolate this to all sorts of villains. Does the cruel stepfather legitimately think he's toughening up his stepchildren with his punishments? Does the scarred commander of the imperial army truly believe that crushing smaller nations is a necessity for peace? Or does he believe that following orders and doing his duty is more important than the morality of those orders? Does the cop truly believe that he's protecting society and his community, even though he's ruined lives with his laundry list of prejudices about who the "real" criminals are in society?

He shouldn't have been carrying a pink squirt gun. Anybody would have done what I did.

That's one half of the coin; asking what motivates your villain, and how they see themselves and their actions. However, villains often take actions that they know are wrong, and which cross ethical boundaries. Some things aren't just a matter of perspective... so how does your villain justify those actions so they can sleep at night?

Is this villain blinded by their own grievance, or a need for vengeance, which allows them to ignore the way they're hurting other people if it's in service to their own pain? Have they dehumanized a certain group of people, allowing them to harm or victimize them without feeling bad about it because "they deserve it" or "they'd do the same to me if our positions were reversed"? Have they gaslit themselves into believing a situation was different than it was, convincing themselves of a false narrative that allows them to feel justified? Is the villain so consumed by greed that they can't be bothered to think about other people because their fortune is worth any cost? Are they driven by fear so deep and visceral that they'll commit atrocities just to make it go away?

If You Can't See Where They're Coming From, Look Harder

To be clear, while some villains should be misunderstood or redeemable, that is not always the case. Just because you can understand someone's reasoning and rationale doesn't mean you should identify with them. However, to make a character feel believable, we need to ask ourselves how they can look at themselves in the mirror, and then go to bed after the things they've done.

And maybe they do struggle. Maybe their conscience bothers them. Maybe there are cracks in the facade... and if that's the case, you should show the audience those things too!

For instance, does that billionaire give a lot of money to a certain charity because it helps assuage his guilt, and he feels like he's somehow squared the harm he's done? Does the serial killer go to church to light candles and pray for their victims, using the ritual and the belief that a higher power has forgiven him to face the world again? Is the cold-blooded mob hitman doing his best to be a good father to his kids, and to give them the opportunities he didn't have so that this life isn't even something they consider taking up?

Humans (and human-related characters) are capable of astonishing feats of mental gymnastics when it comes to explaining why they aren't bad people, and in some cases why they're actually the victim in a situation rather than the villain. And even if we never get a comprehensive psychological evaluation on the page, knowing these things about your villains can help you write them in a way that feels more genuine, organic, and believable, instead of just having them twirling their mustache as they deliver a monologue to the audience about why they hate colors and want to outlaw sharing.

Support The Literary Mercenary

If you want to see me produce more work, consider some of the following options!

- My Facebook

- My Blue Sky

- My LinkTree

- My Weekly Newsletter

- The Azukail Games YouTube Channel (where I contribute video content)

- The A.L.I.C.E. Files (a channel full of short stories, many of which are mine)

And if you happen to have some spare dosh lying around, and you want to be sure my supply doesn't run low, consider become a Patreon patron, or leaving a tip by Buying Me a Ko-Fi!

Also, if you're curious about how to write for tabletop RPGs, don't forget to check out my show Tabletop Mercenary, which you can find on both the Azukail Games channel!

Like, Follow, and Come Back Again!

That's all for this week's Craft of Writing! For more of my work, check out my Vocal archive, or at My Amazon Author Page where you can find books like my sci-fi dystopian thriller Old Soldiers, the Hardboiled Cat series about a mystery solving Maine Coon in Marked Territory and Painted Cats, my sword and sorcery novel Crier's Knife, or my most recent short story collection The Rejects!

 

And to stay on top of all my latest news and releases, collected once a week, make sure you subscribe to The Literary Mercenary's mailing list. 

If you'd like to help support my work, then consider Buying Me A Ko-Fi, or heading over to The Literary Mercenary's Patreon page! Lastly, to keep up with my latest, follow me on Facebook, Tumblr, Twitter, and now on Pinterest as well!

There Are Fewer Soap Boxes Than Ever For Authors

About a year ago I wrote a post titled If A Tree Falls In A Forest (The Reason Authors Are Always Promoting Their Books) which was all about how authors' attempts at promotion can slip through the cracks, and about how so many folks will talk out of both sides of their mouths when it comes to authors trying to expand our audiences. And while all of that absolutely still stands, I wanted to talk about the fact that the changing landscape is making it more and more impossible for creators to reach an audience on our own.

There just aren't any soap boxes to stand on anymore.

Okay, so this was for AGGRESSIVE soap. My point still stands.

Before we get into the nitty gritty this week, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Lastly, to be sure you're following all of my followables, check out my LinkTree!

Lastly, don't forget to check out my Vocal archive for additional fiction, articles, explorations of weird history, and more! And, of course, check me out on Blue Sky, since that's what we're talking about today!

Nothing Works Anymore

I've been a professional author for something like 15 years now. If there's been a marketing gimmick that didn't require a huge budget, I've tried it. I've been on almost every social media platform, I've made half a dozen different kinds of content, and I've used all of the "smart" solutions to getting your work seen. And all of those things would have worked fine about 12 years ago. However, in the age of the Internet we find ourselves in, everything is broken, and nothing fucking works.

The short answer is because corporations broke everything. The longer answer is a little more complicated, but not by much.

Because most of this was deliberate.

The first major issue that we're dealing with is platform decay, which I talked about in my post The Reason Social Media Sucks For Everyone These Days (Not Just Creators). The short version is that social media sites used to offer good functionality, and there was a lot of cross-discovery. Your friends would see what you post on FB, and if you made a popular post on Twitter it could generate millions of views with tens of thousands of fresh audience members. These days the websites have been deliberately hamstrung so that there's no discoverability, and so that people rarely see anything on their feeds at all. And if you try to share a link to something that goes off that platform? That's a good way to have your signal buried, because the sites want to keep people on them as long as possible, and they want to hide any off-ramps someone might come across. You won't even show up to your friends and followers, and they have to go looking for you.

For some of my own numbers, in the past I'd share to FB and on a slow day I'd still get 400-500 views on something, with 1,000 or more on a busy/popular posting day. Now I share to more groups, and I have more followers, but I'm lucky if I get 20 views total. That's not an organic failure; that's a hand choking off air. And those numbers are the same with most other smaller creators I know not just on FB, but on all social media platforms they use.

The second major issue is the spread of websites these days. Think of it like streaming services. Once upon a time you had Netflix, and that was it, so you paid a little money and you got to stream whatever you wanted. Then Hulu wanted a piece. Then Disney. And with every company that yanked their copyrights and put them behind a separate paywall, you ended up with more services that were more scattered, diluting the audience and effect. The same thing happened with social media. Because it used to be you had Facebook, Tumblr, and Twitter, and maybe Reddit. Now you add in Blue Sky, Instagram, Threads, and apps like TikTok, and you have more platforms, but it's harder to be heard by a sizable audience on any one of them... especially if you work primarily in text.

And that's before we talk about the tsunami of AI slop, and how it's shut down websites like Digg because they refused to amplify that signal, but couldn't find a way to stop it from spreading. So that's even more legitimate options taken off the table.

All of that is bad enough... but on top of all those things, you also have so many platforms that are segregating advertisements and promotional posts. To be clear, not banning them. Segregating them.

Yeah, make your posts here. Folks will absolutely see them!

For added clarity, I am all about deciding in your group's rules that promotional posts are not allowed. Whether you're on Discord, Facebook, Reddit, or any other platform, if you don't want promotion happening in your group, that's your decision. But having a weekly thread where everyone links their promotional posts? Or having a subgroup where all the promotion happens away from the actual main page where people interact with stuff? Come on. We all know that no one is looking into those areas, or reviewing what came out that week. It's not happening. It's the equivalent of giving your younger sibling an unplugged controller while you're trying to play a video game so they feel like they're participating... and this has generally become the norm across most of the remaining social media landscape these days.

So if you post on social media it's very likely that your signal will be throttled if you share a link that leads off-site. If you try to get clever and share it in the comments, you'll have folks screaming at you for promoting in their groups. If you try to run a newsletter you'll have literally 1% of the people who subscribed to it click anything you shared (saw that when recently reviewing numbers). Convention numbers are down, and even the people who do attend aren't actually buying anything, or paying attention to authors and creators they don't already know.

What the fuck are we supposed to do? Well, the same thing I've been saying this whole time, because there is only one thing that seems to work anymore, and it's the one thing we, as creators, have zero control over.

Word Of Mouth Is All We Have

I've said it before, but I feel that I need to keep saying it because people don't seem to grasp how truly dire the situation is for creators. Because we literally cannot do anything to make the broken machinery all around us work. There is no magical keyword we can use to hoodwink the algorithm to make sure we get more views. There is no organic interaction we can perform that will magically cause our posts to be seen. There is no other social media site out there that's just waiting to give us views, reads, listens, and sales. Our hands have literally been tied, and unless we have hundreds (or thousands) of dollars to budget for ads on platforms, we can't really do much with the systems as they exist.

All we have is you. Our audience. People who want us to actually be seen, be heard, and to keep making more stuff. Because without your shoulders pushing the wheel right alongside us, we aren't going anywhere.

You are the wellspring from which we flow.

If there's a creator you care about, whether its me or someone else, make sure you do the following for them:

- Follow/Subscribe to Their Socials - Algorithms give preference to those with the most bodies behind them.

- Interact With Their Posts - Whether it's sharing, liking, and commenting on Facebook, upvoting on Reddit, or liking and commenting on YouTube, that interaction pushes creator's content up in the algorithm rankings

- Leave Ratings and Reviews - Positive reviews on books, on podcasts, etc. add up, and help creators get seen more

- Tell Your Friends and Family - We can talk until we're blue in the face, but no one is going to care. If you have friends or family you think would like what we make, tell them because we can't.

And after you've done all that, it helps to buy books, leave tips, become a Patreon patron, and all that... but even if you just lend your voice to helping make that wheel turn, that's still doing something that authors are unable to do for themselves these days. So until we figure out some other solution, I hate to say it, but you all really are our only hope!

As A Final Call To Action

In order to help focus the energy of your readers, you're supposed to give a call to action by giving them something specific to do. Well, if you've read this far, and you really want to help me get the word out about something, then head over to the YouTube channel The A.L.I.C.E. Files, subscribe, and give our episodes a watch! It's a sci fi reimagining of Alice in Wonderland with a couple of odd little twists and turns that I think most people who enjoy my stories will get a kick out of!

Most importantly, we need 1,000 subscribers and 4,000 watched hours before YouTube lets us actually keep ad revenue... so please, help us get there!

Support The Literary Mercenary

If you want to see me produce more work, consider some of the following options!

- My Facebook

- My Blue Sky

- My LinkTree

- My Weekly Newsletter

- The Azukail Games YouTube Channel (where I contribute video content)

- The A.L.I.C.E. Files (an audio drama channel I launched with Alice Liddell)

And if you happen to have some spare dosh lying around, and you want to be sure my supply doesn't run low, consider become a Patreon patron, or leaving a tip by Buying Me a Ko-Fi!

Also, if you're curious about how to write for tabletop RPGs, don't forget to check out my show Tabletop Mercenary, which you can find on both the Azukail Games channel above!

Like, Follow, and Come Back Again!

That's all for this week's Business of Writing! For more of my work, check out my Vocal archive, or at My Amazon Author Page where you can find books like my sci-fi dystopian thriller Old Soldiers, the Hardboiled Cat series about a mystery solving Maine Coon in Marked Territory and Painted Cats, my sword and sorcery novel Crier's Knife, or my most recent short story collection The Rejects!

 

And to stay on top of all my latest news and releases, collected once a week, make sure you subscribe to The Literary Mercenary's mailing list.

Don't Lock Into A Story Point That No Longer Serves Your Plot

Too often authors think of themselves as slaves to their stories. They claim they aren't responsible for the actions of their characters, for the holes in their plots, or for the walls they're running into. And if you find yourself trapped in a situation where you feel like your plot is slithering away from you, or you can't figure out a way to get from where your characters are to where you want them to be... take a moment, and remember that you are in charge of things, and you can change them as needed.

It's a heavy responsibility, but you're the captain of this ship... whether you like it or not!

It really is all up to you.

But before I get into the meat of today's post, remember, don't forget to sign up for my newsletter to get all my updates right in your inbox. Also, if you've got a bit of spare cash that you'd like to use to help keep the wheels turning, consider becoming a Patreon patron! Also, be sure you're following all of my followables, check out my LinkTree.

Lastly, for hundreds of extra articles on gaming, weird history, and for more free fiction, check out my Vocal archive, too!

It's Your Story, And You Can Change Anything About It

Let's say you're writing an epic fantasy story. You've assembled a party of skilled and daring adventurers, and part of the plot for your story is that you want the former thief to betray their companions. But as the story goes on, and you get a better sense of that character, that face-heel turn just feels less and less authentic. However, you need the party to fall into the clutches of the enemy so they can be dragged in chains to the dark fortress where they meet a wizard that's been locked up in the dungeon. No matter how you turn things, though, it just feels like a sour note in the narrative.

So change it.

Gun to your head, you can do anything.

For example, do the characters get captured by a bounty hunter that you introduce as a new antagonist, and he hands them over to the villains? Do the characters find out where the wizard is and get themselves captured to enact a jailbreak? Or does the wizard manipulate things with minor magics to bring the characters to their side, allowing the plot to get back on track?

All of these are acceptable changes and shifts. Or you could do something even bigger if you want to! It's your book, and no one can stop you.

If there's a character you were going to kill off who'd be more useful alive, you can just have them not die. If there's a motivation that doesn't make sense, or which has been rendered moot by a direction the story has gone in, you can come up with a different one. If there is a character who feels too much like an exposition dump, you can remove them entirely and find a different way to get the information to your reader.

I've said it before, but think of your book like it's a road trip. You know where you're starting, and you know where you're going. Your outline is your preplanned route. And some of us can just follow that route, get where we're going, and that's a wrap! Sometimes, though, you find there's construction and you have to take a minor detour. Other times a bridge will be out, and you've got to take the scenic route. Sometimes there's a natural disaster like a flood or an earthquake, and you have to completely reimagine your route.

You are in control of where you go. And if a road you were planning on taking is no longer serving you or your story, take a different route. If the book hasn't been published yet, then nothing is set in stone, and you can do whatever the hell you want!

More importantly, no one is going to know if you don't tell them. So keep your initial drafts and outlines so you can share tales of what might-have-been on podcasts or during YouTube interviews, but remember that these are just ideas and plans... if you get to chapter 17 and the bridge you were going to drive over is out, you don't turn around and go home. You bust out your map, look for a detour, and ask what other way could you get to your final destination?

Because sometimes the road is rocky... but you'll get there in the end.

Support The Literary Mercenary

If you want to see me produce more work, consider some of the following options!

- My Facebook

- My Blue Sky

- My LinkTree

- My Weekly Newsletter

- The Azukail Games YouTube Channel (where I contribute video content)

- The A.L.I.C.E. Files (a channel full of short stories, many of which are mine)

And if you happen to have some spare dosh lying around, and you want to be sure my supply doesn't run low, consider become a Patreon patron, or leaving a tip by Buying Me a Ko-Fi!

Also, if you're curious about how to write for tabletop RPGs, don't forget to check out my show Tabletop Mercenary, which you can find on both the Azukail Games channel!

Like, Follow, and Come Back Again!

That's all for this week's Craft of Writing! For more of my work, check out my Vocal archive, or at My Amazon Author Page where you can find books like my sci-fi dystopian thriller Old Soldiers, the Hardboiled Cat series about a mystery solving Maine Coon in Marked Territory and Painted Cats, my sword and sorcery novel Crier's Knife, or my most recent short story collection The Rejects!

 

And to stay on top of all my latest news and releases, collected once a week, make sure you subscribe to The Literary Mercenary's mailing list. 

If you'd like to help support my work, then consider Buying Me A Ko-Fi, or heading over to The Literary Mercenary's Patreon page! Lastly, to keep up with my latest, follow me on Facebook, Tumblr, Twitter, and now on Pinterest as well!