A Single, Viral Success Can Make A Huge Difference For Creators

A majority of writing advice when it comes to the business side of things is to remind authors that their career is a marathon, not a sprint. Generally speaking you get a lot more out of just putting one foot in front of the other, writing one story, and one book, after another so that you can build up your archive over time. Because the bigger your archive gets, the more your readers can consume, and the more people will have to enjoy when they discover you exist.

With that said, though, it's important to understand the effect that a single, big success can have for a writer... especially if they're depending on modern digital infrastructure and algorithms to work in their favor.

Because sometimes that single bump has long-reaching impacts.

Before we get into the nitty gritty this week, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Lastly, to be sure you're following all of my followables, check out my LinkTree!

Lastly, don't forget to check out my Vocal archive for additional fiction, articles, explorations of weird history, and more! And, of course, check me out on Blue Sky, since that's what we're talking about today!

Engaging The Machinery That Moves More Books

Authors have to worry about a lot of different numbers. So, I want to take a moment to talk about the kinds of numbers authors have to content with, and the effects they can have on your career. And while a lot of these numbers are very small (especially in terms of the Internet), these goals can be hard as hell to actually reach. So if you have authors out there whose work you enjoy, keep some of these things in mind. And if you're an author who is looking for a call to action for your audience, consider trying to rope them into some of these options to see if it will give your career a bit of a boost!

Book Reviews

Book reviews are one of the most basic numbers authors are generally concerned with. After all, reviews mean that people are reading your books, and it provides a running commentary that might get new readers interested. However, consider that when a book receives at least 50 reviews on Amazon, this causes the algorithm to start advertising it to other users who are looking for similar books. And the more reviews someone gets, the higher up their book will show in searches, with the possibility of it being on the front page.

And while these numbers are for Amazon, remember that whatever digital platform you prefer, the more reviews a book has, the better off it is for you as the author.

Now consider the impact that receiving a few hundred reviews on your book might get. Perhaps you sold a bunch of books at a convention, or you had a Kindle Unlimited giveaway and readers chose to rate and review as a way of paying you back. This essentially kicks off the website's algorithm, which both gives you a permanently higher rating than books that don't have as many reviews as yours does, but it also provides you a jump in attention. Because when the site sees that your book is doing well, the machine registers that it is currently popular, and it starts pushing it to other people browsing the site, doing a bunch of free advertising for you.

Free advertising which could lead to you finding more readers, and making even more sales, than you otherwise would have without that boost from a big review number.

Social Media

Social media platforms are the lifeblood of all sorts of creators because they let us reach our audience... in theory, at least. And the algorithms that govern social media work very similarly to the ones that run the online bookstores. After all, these websites want to promote things that are popular, because that keeps people on the website and scrolling through their feed.

So what happens when you start acquiring big numbers on social media platforms as an author? Whether it's for your book, one of your other projects, or just sharing some of your thoughts on the issue of the day?

When you make a post that gets popular on a social media platform (particularly a big platform like Facebook or Reddit, but this also applies to Blue Sky and similar upstarts), the algorithm starts up and begins boosting your signal. For Facebook or Twitter, it's more likely to show up in the For You feeds for users who may not know you, since the algorithm is showing it around to people that are statistically likely to have a reaction to those posts. And on Reddit your post may show up on the front page of the site, meaning that anyone who shows up might see exactly what it is you were posting about. This exposes you to more people, and makes it very likely you're going to pick up a lot of fresh subscribers and followers.

And what does that do for you? I'm glad you asked!

Social media platforms favor people who have a large number of followers. So if you had 1,000 followers one day, and then after a successful post you found yourself with 10,000 followers, you'll find that your posts are now getting more distance, and being seen far more widely than they were before. The reason for that is the algorithm supports you in ways it didn't before, because one of the major priorities for the algorithm, and how it treats you, is the size of your audience. This, at least in part, determines your reach.

If you do very well you can even get paid by the platform, but I gave details on that in Can You Get Paid By Social Media Platforms As A Writer? Probably Not.

YouTube

Not every author is on YouTube, but there are a lot of us over there who are trying to court an audience by making book commercials, audio adaptations of our work, or just talking about the behind-the-scenes of being an author. Speaking of, shout out to Alice The Author, whose channel is packed with great writing advice and information!

However, a single viral (or even nearly viral) success on this platform also shows how a big splash can lead to permanent changes!

For those who haven't read my older entries on this platform, YouTube requires creators to have a minimum of 1,000 subscribers and 4,000 hours of watched content within a single 365 day span before the site shares ad revenue with you. That is both a tiny number in terms of the Internet, and an impossible number in terms of what most creators can accomplish. And this is something I have some experience with, because I was with Azukail Games for their journey.

Because while Azukail Games had subscribers aplenty, the channel just could not get the view hours. Videos kept going nowhere thanks to changes to the site's algorithm, and it kept losing ground because the channel was several years old... this meant with every passing day it was having hours taken off the total view count.

What put us over the top (netting us over 1,000 hours) was a single video, The Problem With Pentex. This video essay about a niche aspect of the RPG Werewolf: The Apocalypse garnered a lot of interest (perhaps for the mention of the infamous copper merchant Ea Nasir), but more importantly the boost it provided to the channel's view hours (and to our subscriber count) permanently boosted the channel up to a new tier.

So while this one video didn't launch the channel into the stratosphere (it got 10,000 views, not a million), it put us on a whole other level that we have been climbing from ever since.

Your Numbers Make A Difference (Especially En Masse)

I've said this before, and I'm saying it again because more people need to know this. What determines the success of an author (or really a creator of any stripe) is how many people show up for them. It's your purchases of our books that determine whether or not we get royalty checks, it's your views and listens that determine whether we earn any ad revenue, and it's your likes, shares, and subscribes that determine whether social media websites are actively restraining our signals, or boosting them because the machine believes our posts will keep more people on the platform.

And while having an engaged and growing audience is great, those big jumps when something gets popular can be a serious hand-up.

Now, that doesn't mean that as an author you should bend all of your attention and will toward going viral, and that you should only make posts, write books, etc. that are geared toward said virality. Generally speaking, going viral isn't something you can really engineer (without a lot of money and effort, at least). However, a lot of folks don't realize that those kinds of successes have long-term effects, even if the initial event seems like nothing more than a flash in the pan at the time.

The Reason This Is All On My Mind Lately...

The reason this has all been on my mind of late is (shameless self-plug) that I've been hammering hard on a new ongoing audio drama channel over on YouTube called The A.L.I.C.E. Files. A dark sci-fi reimagining of Alice in Wonderland, the channel will feature an ongoing narrative about the events happening inside the mysterious Carroll Institute, as well as smaller, independent stories that act as stand-alone stories.

And those numbers I mentioned earlier, the 1,000 subscribers and 4,000 watch hours? That's proving EXTRA hard to manage.

Which is why I wanted to ask everyone who read this far to please do me a favor. If you could subscribe to the channel, and listen to the stories we've posted so far (but especially the most recent installment, 50 Two-Sentence Horror Stories where we meet Dormouse), I would greatly appreciate the effort.

Because while we're doing our best to get as much great stuff out there as we can, we basically need something to go 10,000+ views viral to boost us up to the level we need to be at. And every click, view, and comment on the video gets us that much closer!

Support The Literary Mercenary

If you want to see me produce more work, consider some of the following options!

- My Facebook

- My Blue Sky

- My LinkTree

- My Weekly Newsletter

- The Azukail Games YouTube Channel (where I contribute video content)

- The A.L.I.C.E. Files (where many dramatized versions of my stories can be heard for free)

And if you happen to have some spare dosh lying around, and you want to be sure my supply doesn't run low, consider become a Patreon patron, or leaving a tip by Buying Me a Ko-Fi!

Also, if you're curious about how to write for tabletop RPGs, don't forget to check out my show Tabletop Mercenary, which you can find on both the Azukail Games channel above!

Like, Follow, and Come Back Again!

That's all for this week's Business of Writing! For more of my work, check out my Vocal archive, or at My Amazon Author Page where you can find books like my sci-fi dystopian thriller Old Soldiers, the Hardboiled Cat series about a mystery solving Maine Coon in Marked Territory and Painted Cats, my sword and sorcery novel Crier's Knife, or my most recent short story collection The Rejects!

 

And to stay on top of all my latest news and releases, collected once a week, make sure you subscribe to The Literary Mercenary's mailing list.

Follow The First Draft Sprint With An Editorial Amble

There's an old phrase that most folks who write for a living (or just a passion) have heard before. That phrase is Write drunk, edit sober. And the spirit of that phrase is good, since I feel it's a smart thing to go in with all the gusto, enthusiasm, and creativity you can muster, and only once it's all out to go back in with an eye toward tightening things up, and making your writing smoother and slicker.

However, I wanted to look at a different facet of this sentiment this week. Because the first draft is a breakneck run as you cut the path and just try to get from point A to point B. Editing, though? Editing can't be rushed, or put off until later. Editing is all the detail work you didn't necessarily have time and energy for during that initial rough draft run.

You need to slow down during editorial... take your time. Because your readers will be taking time to stop and smell the roses, which is why you should make sure you fill in the sights, smells, and textures of every bouquet they pass along the way.

It's a lot, I'm not going to lie.

But before I get into the meat of today's post, remember, don't forget to sign up for my newsletter to get all my updates right in your inbox. Also, if you've got a bit of spare cash that you'd like to use to help keep the wheels turning, consider becoming a Patreon patron! Also, be sure you're following all of my followables, check out my LinkTree.

Lastly, for hundreds of extra articles on gaming, weird history, and for more free fiction, check out my Vocal archive, too!

Editorial Has Different Goals

There are a few other well-thumbed pearls of writing advice floating around I want to rope in here. The first is The only thing a rough draft has to do is exist, and the other is You can't edit a blank page. The interaction of these sentiments embodies the necessary gear change that too many of us neglect to do when it comes to our writing, and our stories can suffer from it.

In short, the rough draft's goal is to get from the beginning to the end as fast as possible. It's the sketch layer of your drawing. There are some good vibes, sharp pieces of dialogue and fun action scenes, but you probably aren't stopping to detail every flower, scent, and sensation in every scene. There's also going to be quite a few things just left dangling, or not fully fleshed out. Some of them might even be, "Protagonist has snappy comeback here."

You run into difficulty, though, when you treat your editorial stages with the same attitude as your rough draft. Because once the draft is done, and you're going back over it, that's when attention to detail matters. That's where you're making placement corrections, shifting the colors, and smoothing out awkward flow in your plot. But if you approach your editing sweeps with the attitude of trying to get it done as fast as possible, you're going to wind up with a slapdash story that's going to need even more editing to fix it.

Getting all the layers is REALLY important, here.

Too often we think of writing as a one-and-done. You put the words on the page, you hit the end, and maybe you read it over for spelling mistakes, but then you're done. That is not, in fact, the way it works. Instead, it's better to think of writing a story as similar to painting. You generally lay down a sketch of the work to get the general thrust onto your canvas. Then once the sketch is done, you may add darker lines, creating a more hard-edged, final outline. At that point you start layering in paint. And it is that layering that gives you the final result as you build it one layer after another, until it creates the optical illusion that this is all just a single, seamless image.

That is what you're doing in editorial with your story. Yes, you got the rough sketch layer done. Maybe you were even efficient, and you go the dark edges done as well. But editorial is where you start adding in those color layers to really make the image pop, to draw the eye, and to do things that you simply could not have done earlier in the process. This is where you're really looking at building the finished product.

Some stories, like some paintings, are relatively simple. Maybe they only need a couple of layers (or just two coats and a sealant) before they're done and ready to hang. Others need a lot of attention to detail because there are complicated things going on here, and each layer adds into the next layer in a way that needs to be deliberate.

At the end of the day, though, you can do a little rushing on the rough draft. You can leave some blank spaces, and a few Fill This In Later sticky notes as long as it keeps the story flowing. But when editorial comes around you need to roll up your sleeves and get that part done instead of just spackling over it because you want to be done for realsies.

That, too, is part of the process.

Support The Literary Mercenary

If you want to see me produce more work, consider some of the following options!

- My Facebook

- My Blue Sky

- My LinkTree

- My Weekly Newsletter

- The Azukail Games YouTube Channel (where I contribute video content)

- The A.L.I.C.E. Files (a channel full of short stories, many of which are mine)

And if you happen to have some spare dosh lying around, and you want to be sure my supply doesn't run low, consider become a Patreon patron, or leaving a tip by Buying Me a Ko-Fi!

Also, if you're curious about how to write for tabletop RPGs, don't forget to check out my show Tabletop Mercenary, which you can find on both the Azukail Games channel!

Like, Follow, and Come Back Again!

That's all for this week's Craft of Writing! For more of my work, check out my Vocal archive, or at My Amazon Author Page where you can find books like my sci-fi dystopian thriller Old Soldiers, the Hardboiled Cat series about a mystery solving Maine Coon in Marked Territory and Painted Cats, my sword and sorcery novel Crier's Knife, or my most recent short story collection The Rejects!

 

And to stay on top of all my latest news and releases, collected once a week, make sure you subscribe to The Literary Mercenary's mailing list. 

If you'd like to help support my work, then consider Buying Me A Ko-Fi, or heading over to The Literary Mercenary's Patreon page! Lastly, to keep up with my latest, follow me on Facebook, Tumblr, Twitter, and now on Pinterest as well!

Can YouTube and Podcast Adaptations Expand Your Writing's Audience? (Results: Hazy)

I've talked about this several times on this blog before, but one of the signs of someone who is new to the professional field is the idea that their only job is to write. Whether it's short stories, novels, novellas, etc., the idea is that they're the writer, so they put the words on the page, and once they seal it with the mystical incantation The End, their part is done.

Regular readers know that isn't the way the game is played, though. Authors who want to make a living doing this are constantly trying to find new ways to reach their target audience, new places to meet readers who haven't come across them before, and to figure out how to get eyes on their stories. The story will suck them in, but the reader needs to know your book exists in the first place if they're going to read it!

And one option that some of us have used is to make use of the audiences for YouTube stories, as well as for fiction podcasts. And while this indeed can work, there is an extra large asterisk at the end of that statement.

Because it will probably help you... but don't expect to become an overnight bestseller this way.

The "can" is doing a lot of heavy lifting here.

Before we get into the nitty gritty this week, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Lastly, to be sure you're following all of my followables, check out my LinkTree!

Lastly, don't forget to check out my Vocal archive for additional fiction, articles, explorations of weird history, and more! And, of course, check me out on Blue Sky, since that's what we're talking about today!

You Can Find An Audience (But There Isn't Always Overlap)

Before we begin, I want to add some clarity in case anyone skipped ahead. I'm not talking about being interviewed on a YouTube channel or a podcast. That is absolutely a step worth taking, and I highly recommend folks do it if they get an opportunity (also, shout out to the YouTube channel Joy on Paper Live! for folks who want to subscribe to a channel where authors big and small talk about their work with PatZi).

As the title suggests, we're talking about adaptations of your work, and whether that will lead to increased numbers of readers and sales on your end of things. And while I wish the answer was a simple yes, sadly, it isn't.

Consideration #1: Size of The Platform, Audience, and View Count

I listed this one first because it really is the biggest consideration. After all, if your work is being adapted by a place like Chilling Tales For Dark Nights or the Pseudopod podcast (wanted to give a shout out to both of them for the work they do) those command hundreds of thousands of listeners, reaching upwards of half a million people. And yes, in theory, that could put your story (and perhaps even more importantly your name) in front of a lot of potential readers!

However, I want to pump the brakes, because platform size alone doesn't guarantee more readers... even if a lot of people listened to your story, and even seem to like it.

For a personal example of what I'm talking about, consider this adaptation of my short story The Final Lamentation, which appeared over on the YouTube channel A Vox in The Void (which I also recommend folks subscribe to, as he does great work).

Some numbers. The channel has roughly 115k subscribers and change, making it a relatively sizable YouTube presence for the dark sci fi niche. The video adaptation has nearly 250,000 views at time of writing, over 8K upvotes, and almost 600 comments from viewers. So, by all metrics, those are some pretty sizable numbers to contend with, and it sounds great, right?

None of those numbers slid back my way, though. The short story in question didn't get a single view (not even from people who wanted to check the original text to see how something was spelled, or to follow along as they listened). During the time this came out I saw no increased traffic on any of my other work, no increases in book sales (even books like my novel Old Soldiers which fits right into the same niche), and no one came poking around my social media pages even though my name is clearly listed in the introduction and in the credits as the author.

With all of that said, though, I didn't get nothing out of this exchange. The popularity of this story did lead to increased name recognition for me, and there were several other creators who reached out to me because of this story. So keep in mind that even in situations where an adaptation doesn't lead to people reading more of your work or buying your books, it can still open doors and present opportunities.

Still, it should be stated that even when the numbers are good for an adaptation's audience, that probably won't sell you a lot of books.

Consideration #2: This is The Audience's Preferred Format

Generally speaking the purpose of an audio adaptation is to hook listeners in with a tale, and then try to lead them to the rest of your archive. However, if you're finding folks who like listening to audio stories on YouTube, or who take in their fiction on podcasts, those might not be people who are interested in buying physical (or even digital) books. Because while some people might enjoy mixing up their mediums, you are also likely to find folks who are audio-only readers.

Perhaps that's because they're a trucker or delivery driver who enjoys hearing stories on their routes, or they listen to their stories while they're in the gym or doing chores and their hands are full. Perhaps a member of your audience has a reading disability, or they have a sight impairment. They might just like audio stories more than holding a book and running their eyes over the page.

And in those cases, no matter how much they liked the adaptation, they aren't going to go and buy a physical book... which is why it's a good idea to make sure you have a back up plan.

As an example, consider the recent episode of The A.L.I.C.E. Files, which features my short story Dead Man's Bluff out of my collection The Rejects. On the one hand, yes, the audio adaptation is here in the hopes that folks will hear it, enjoy it, and that they'll buy a copy of the anthology. However, there isn't an audio book of those short stories that's currently available, nor do any of my existing novels have audio books attached to them. So it's entirely possible that folks who see the episode will just enjoy that one-off, and wander away.

Of course, if you're willing to dramatize your own work (as I did in this video), it has the potential to open up a secondary income stream for you beyond just acting as a hook to find readers for your physical books. Because if you can get viewers to like, subscribe, and keep tuning in then even if they don't buy your books (whatever format they're in), you can still get paid for their eyes and ears when they watch and listen. However, if you're planning on letting other folks adapt your work, consider making sure you have some audio books on-hand to be sure that folks who want to keep listening find something to listen to when they search your name.

Also, while we're here, consider listening and subscribing to The A.L.I.C.E. Files over on YouTube. The channel is fairly new, and every click helps!

It Might Help, But "Might" Is Doing Some Heavy Lifting

Nothing is certain when it comes to being a creative professional. However, you also miss 100% of the shots you don't take. At the end of the day, my recommendation to folks who are considering audio adaptations of their work is that if it isn't going to be a huge cost to you, then you should consider it. Before you invest any time, energy, or money into an adaptation, though, do so with the idea that it is not going to put money back in your pockets.

That way any sales, readers, or earnings are going to be a pleasant surprise!

However, as with any other promotional strategy for your work, it's important to remember that adaptations (and audio in general) follows the same rule as writing; it's a marathon, not a sprint. Just like how writing one novel isn't likely to catapult you to bestseller status, so making one audio book, or one adaptation, probably isn't going to make you a global phenomenon. But if you can keep putting out quality stories time after time, then people are going to start to notice you.

You need to be in it for the long haul. Keep that in mind before you get started.

Support The Literary Mercenary

If you want to see me produce more work, consider some of the following options!

- My Facebook

- My Blue Sky

- My LinkTree

- My Weekly Newsletter

- The Azukail Games YouTube Channel (where I contribute video content)

- The A.L.I.C.E. Files (where many dramatized versions of my stories can be heard for free)

And if you happen to have some spare dosh lying around, and you want to be sure my supply doesn't run low, consider become a Patreon patron, or leaving a tip by Buying Me a Ko-Fi!

Also, if you're curious about how to write for tabletop RPGs, don't forget to check out my show Tabletop Mercenary, which you can find on both the Azukail Games channel above!

Like, Follow, and Come Back Again!

That's all for this week's Business of Writing! For more of my work, check out my Vocal archive, or at My Amazon Author Page where you can find books like my sci-fi dystopian thriller Old Soldiers, the Hardboiled Cat series about a mystery solving Maine Coon in Marked Territory and Painted Cats, my sword and sorcery novel Crier's Knife, or my most recent short story collection The Rejects!

 

And to stay on top of all my latest news and releases, collected once a week, make sure you subscribe to The Literary Mercenary's mailing list.

Know What Your Ending Is Before You Start Writing

For folks who didn't know, Pixar has a list of writing rules that people are expected to follow when crafting storylines for the company. Most of them are good things to keep in mind, but today I wanted to refer to writing rule #7, which (according to No Film School) reads:

Come up with your ending before you figure out your middle. Seriously, endings are hard, get yours working up front.

This might not feel natural for a lot of writers, but trust me, botching the ending is a very real issue. Hell, if Stephen King can get lambasted for his endings falling on their faces often enough that it was a serious problem with his body of work, then the rest of us need to take time to make sure we don't suffer from the same problem.

Seriously... know where you're going before you start.

Before we get into the nitty gritty this week, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Lastly, to be sure you're following all of my followables, check out my LinkTree!

Lastly, don't forget to check out my Vocal archive for additional fiction, articles, explorations of weird history, and more!

You Can't Plan A Road Trip If You Don't Know The Destination

If writing a book is a journey, then the ending of that book is your destination. And while general destinations can work (We're going to California!), the more specific your end point is, the easier it becomes to plot your trip (We're heading to the Holiday Inn in Pasadena).

Take two examples of this. You're writing a spy thriller, and you know that your secret agent's handler is actually a mole who has been manipulating things from the inside, and he's responsible for the game of cat and mouse going on throughout the book. A general ending is, "And then Agent Carter unmasks Gerald, and defeats him." Sure, that works, but it's still pretty vague as to what actually happens. What form does this unmasking take? What does defeated mean in this context? It's still a destination, but it's vague with the details, and that could become a problem for you as the writer.

A more specific ending would be something like, "Carter fakes his death, and then breaks into Gerald's safe house, knowing he'll be going there to meet his contact. He confronts him, recording the incident in question, and getting his confession. Gerald is shot dead by a sniper, and in the final report Carter gives, we find out that Gerald was selling out the agency to a far more dangerous terrorist organization that's set up as the villain in the sequel."

Sorry, Gerald, but you're no longer useful to us.

It's one thing to know you're going to a particular town, but it's another thing to know exactly where you're going to end your story because you can then work backwards from there to figure out the plot, important story beats, and so on. Writing a novel is hard enough, there's no reason to just wing it, throw as hard as you can, and hope you hit the target instead of launching your story so far out to sea there's no way to recover it.

Don't drive your plot endlessly around in circles just looking for a place to park. The story will suffer, and more than that, you're going to bore your audience. However, it's also important to remember that your ending isn't set in stone. If it turns out you think of a better ending along the way, or you need to make changes to your plan, you can still do that. However, it's a lot easier to change your destination when you actually know what it is, instead of just depending on instinct and intuition to tell you when it's time to start winding down your narrative.

Support The Literary Mercenary

If you want to see me produce more work, consider some of the following options!

- My Facebook

- My Blue Sky

- My LinkTree

- My Weekly Newsletter

- The Azukail Games YouTube Channel (where I contribute video content)

- The A.L.I.C.E. Files (a channel full of short stories, many of which are mine)

And if you happen to have some spare dosh lying around, and you want to be sure my supply doesn't run low, consider become a Patreon patron, or leaving a tip by Buying Me a Ko-Fi!

Also, if you're curious about how to write for tabletop RPGs, don't forget to check out my show Tabletop Mercenary, which you can find on both the Azukail Games channel!

Like, Follow, and Come Back Again!

That's all for this week's Craft of Writing! For more of my work, check out my Vocal archive, or at My Amazon Author Page where you can find books like my sci-fi dystopian thriller Old Soldiers, the Hardboiled Cat series about a mystery solving Maine Coon in Marked Territory and Painted Cats, my sword and sorcery novel Crier's Knife, or my most recent short story collection The Rejects!

 

And to stay on top of all my latest news and releases, collected once a week, make sure you subscribe to The Literary Mercenary's mailing list. 

If you'd like to help support my work, then consider Buying Me A Ko-Fi, or heading over to The Literary Mercenary's Patreon page! Lastly, to keep up with my latest, follow me on Facebook, Tumblr, Twitter, and now on Pinterest as well!