When they go looking for it, that is what I call a cascade.
|Once the rapids get them, they're all yours.|
In short, whenever you release a new piece of content (whether it's a book, a blog, a video, etc.), you're tossing a rock into a pool. Whether the initial splash is big or small, it causes ripples. Those ripples represent the way the impact flows outwards, and how even a modest initial splash can still have meaningful repercussions down the line.
I'll give you an example of what I'm talking about.
So, for those who don't know, I write a gaming blog called Improved Initiative. Not all that long ago I put up a post titled The Non-Problem of Making Monks Fit Your Setting. Short version is that there were some people out there who had cognitive dissonance about mixing "Eastern" martial artists with "Western" fantasy, and thus they just banned these kinds of characters. I wrote the piece pointing out how it's really not all that much of a stretch to include multiple kinds of fantasy in a single, collaborative project, and gave some examples of how you could make it work. As long as everyone follows the rules, you should be fine. I'd also written an older article, 5 Tips For Playing Better Monks, which I linked in that post, since I was talking about monks and such.
Apparently this was a sore spot in the gaming community, with a lot of people agreeing with my points, and an equal number of people vehemently disagreeing that you could ever have more than one strain of fantasy active in a given game. That led to some rather spirited debate in the comments, but it also led to a lot of people sharing the article around. While it snarfed up about 10,000 views in its original release run (not bad for one of my gaming articles), the advice article about playing better monks also got a thousand reads and change out of the deal. Which meant that, in addition to how well the actual post did, I got another couple of bucks to put in my pocket as a related but separate post of mine also caught some of those ripples.
That is, essentially, how a cascade works.
Keep The Cascade in Mind
|Or that the new fire re-ignites old ashes, if you like that metaphor better?|