Stop telling creators to do more things! I promise you, we are up to our eyeballs, we're drowning, and the last thing we need is someone adding one more damn thing to the pile!
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| Seriously... we need a lifesaver, not an anchor. |
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I'll Get RIGHT On That (In My COPIOUS Amounts of Free Time)
I'd like to give folks a primary example of what I'm talking about here. For those who don't know, earlier in 2024 my first roleplaying game Army Men: A Game of Tactical Plastic released after its successful Kickstarter. Now, to help bring some attention to this game, I have done all of the following:
- Regularly promoted it on social media
- Mentioned it often in my creator newsletter
- Started a FB page about the game for players to go for updates
- Featured dozens of articles about it on my fairly popular blogs
- Created supplemental material including Army Men: Medals of Honor and Ungentlemanly Warfare: A Baker's Dozen of Booby Traps
- Started a video series about it titled Tactical Plastic Report
Now, despite all of the things I just mentioned, it's proven tough to get traction on Army Men as a game. The Kickstarter succeeded pretty well, and there's usually some folks who claim it looks interesting, but it hasn't exactly had the impact that I'd like it to have.
The regular suggestion that keeps cropping up in my comments is that I should make an actual play of my game so that people can watch it. And while I will acknowledge that this strategy could be helpful, it also comes with a lot of obstacles that I don't feel like the people suggesting it completely understand. These include:
- Recording Equipment: I have a personal setup, but I don't have mics, cameras, etc. for the 4-5 people it takes to run a decent RPG.
- Space: I do not have access to a private space that is good for recording.
- Talent: You can't just put whoever in a chair when making this kind of video. Folks need to be engaging, comfortable on-camera, on-task, and willing/able to perform.
- Time: These things don't just happen. There's setup, testing, technical issues, running the actual game, doing multiple takes, and then on top of it there's all the post-editing it would take. This could all range from a dedicated several days of work, to several weeks of work.
Now, to be clear, I could make an actual play of my game, if I either really wanted to, or if I had some reason to believe that it would do really well. However, I'm very aware that the Internet is absolutely glutted with actual plays of various RPGs, most of which barely anyone watches. In order for this to be a good return on investment for my time, my energy, etc., the recorded play session would need to bring in not just thousands, but tens of thousands of views. The most popular video I've ever made is currently sitting at 4,600 views and some change, right now, and that thing was an absolute fluke.
More to the point, though, The Problem With Pentex actually has product placement in it... and despite all of that traffic, it has sold a single product to the audience who watched it. Just one. And even that one I'm not entirely sure about, because it isn't my affiliate links in the video.
Creators Need Support, Not More Tasks!
While the example of people commenting, "Just make a live play!" is one specific incident, this kind of nonsense happens to creators every day, usually dozens of times a day. Some other forms it takes include:
- "I'd love you to make merch of this!" Not realizing that getting that merch made is likely thousands of dollars in investment, along with several months for an order to be fulfilled.
- "I really want you to write another book in this series!" I'm sure we'd love to do that, too. Books can take a year or more to write, and just as long to publish... most of us don't have two years of savings banked so we can just hope the new release does okay.
- "When are you going to release this in audio?" Audio books take almost as long to make as the original book itself, and even longer if you're doing a full cast, SFX, etc.
- "You should go to X convention!" Conventions cost hundreds to thousands of dollars to attend, and historically, authors do not sell much when they're present. I've only ever made a profit once in something like 12 years of going to cons.
- "You really need to get on this social media platform!" Okay, but building a following takes years on any platform, even if you're already established. This isn't the quick-fix solution so many seem to think it is.
And the list goes on, and on, and on.
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| Sure, I'll add that to the list... |
Creators are struggling. Whether we write novels, make videos on YouTube, run podcasts, paint paintings, create audio dramas, or do any of a thousand other things, all of us are struggling. And what does not help are people coming into our comments and leaving off-the-cuff remarks about what new direction we should take our art, what platforms we should use, or the best new method we should use to improve our audience. Because unless you are a marketing professional, or a fellow creator who has been through the process, chances are you don't know what will work any better than we will. Not only that, but it's likely we have already considered your suggestion, and the reason we aren't doing it isn't because we didn't think of it, but because we simply can't afford to do it (whether that be a cost in time, energy, money, etc.)
What we need is support. Because support helps us increase our reach, pay our bills, and it helps us afford to make more art. And, ironically, support would also give us the time and breathing room to make some of those projects you're suggesting, but that we simply can't right now because those things (wait for it) don't have audience support behind them.
Because if I sold a 10,000 copies of both Marked Territory and Painted Cats? As soon as I was done celebrating, I'd be storyboarding Leo's next adventure. If every video I made for Tactical Plastic Report broke 5K views, and there were a hundred or so fans who were begging me for an actual play of the game, I'd start putting a crew together. And if folks demanded Literary Mercenary merch, then supported me when I brought out patches, stickers, pins, or more ambitious things, I would keep doing them. If I could get 5K views on my audio drama for the story Suffer The Children, and folks bought copies of The Rejects while leaving comments that they wanted the rest of the stories in that book dramatized, I would be on that ASAP.
If you actually, truly want a creator you follow to succeed, then you have to be part of that success. Because we don't get anywhere by ourselves. We are, in essence, crowdsurfing... and if we don't have people willing to hold us up, we're going to fall on our faces. And when that happens, some of us probably won't get up.
Support The Literary Mercenary
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Like, Follow, and Come Back Again!
That's all for this week's Business of Writing! For more of my work, check out my Vocal archive, or at My Amazon Author Page where you can find books like my sci-fi dystopian thriller Old Soldiers, the Hardboiled Cat series about a mystery solving Maine Coon in Marked Territory and Painted Cats, my sword and sorcery novel Crier's Knife, or my most recent short story collection The Rejects!
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