However, do you know what I spend the majority of my day doing so I can put a roof over my head, and keep food on my table? Promotion.
And I hate it. But this is the reality that so many people don't realize about being a writer... a majority of what you do in a day isn't actually writing.
 |
| It's the part of the job no one wants to talk about... |
Before we get into the nitty gritty this week, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Lastly, to be sure you're following all of my followables, check out my LinkTree!
Lastly, don't forget to check out my Vocal archive for additional fiction, articles, explorations of weird history, and more! And, of course, check me out on Blue Sky, since that's what we're talking about today!
Getting Back Up On The Soap Box
This topic has been on my mind recently because for some reason I was having trouble sharing anything of mine on Facebook for the past week. I could post just fine to my personal and author pages, but anything else the site was basically blocking me from sharing, claiming that I was posting too often. So I basically haven't been doing much on Facebook for a week or so... and I was doing nothing on at least a few of those days.
Now, on an average day, I'll post in between 30 and 50 Facebook groups. Sometimes it's more, and sometimes it's less, but that's an average spread. Not only that, but in addition to FB I need to make posts on Reddit, Blue Sky. Tumblr, and several other places... and this takes hours of my day. By having FB no longer something I could use, I freed up probably 1-2 hours... especially because the site requires you to stagger out your posts throughout the day.
And what did I lose in visibility? It's hard to say, but generally speaking FB isn't worth much to me. A few dozen blog reads here, maybe 15 views on a video there... I can't remember the last time I actually sold something based on a FB post.
And what did I do with the time I got back? Well, it allowed me to focus on other tasks that I could then clear off my desk. The total amount of time I spend using that site was probably the equivalent energy and time it takes me to write a blog post just like this.
So what if I spent an entire day just writing instead of posting on half a dozen social media sites to promote my work... what could I get done then?
Glad you asked. Because on days where the Internet has gone down and I can't post, I basically finish all of my usual writing tasks by lunchtime. At that point I'll often record some scripts to get ahead on my audio dramas, I'll start a short story I didn't otherwise have time for, or push ahead into the next RPG supplement that I didn't have the energy for with a day full of promotional posts.
Because it's not just the time that promoting your work takes. It also sucks up energy, focus, and creative juice that you then don't have to work on other things. Just like how going to a day job can suck out your desire to write, promoting the things all day can leave your battery empty, and your soul exhausted.
So Why The Hell Do I Do It?
I probably made promotion sound like a constant uphill grind with little to no chance of reward that leaves you feeling empty and exhausted, wondering why you even bother. Unfortunately, that's just how promotion works when you don't have a fat stack of cash to buy ads, or a slick PR team to handle the job for you.
However, I write things professionally... which means I have to at least try to reach my customers. And though my way is often barred by the capriciousness of search terms and shadow banning, and every social media platform is decaying at an accelerated rate, I have to do what I can to try to reach folks.
Because like I've said before, it does not matter how much stuff I write. I have over a hundred videos on YouTube, over 300 articles in my Vocal archive, nearly 200 TTRPG supplements available on DTRPG, half a dozen books for sale... but if no one reads them, watches, them, or buys them, I don't make any money.
Authors don't get paid for what we produce. We get paid for what we sell... period.
Let's say that I kept writing novels, TTRPG supplements, and making audio dramas for the rest of my life. If no one actually reads them, listens to them, or buys them, then I make no money. No ad revenue from online traffic, and no royalties from sales. Conversely, say that I stopped writing tomorrow, but for some reason my hardboiled cat novels Marked Territory and Painted Cats became a huge phenomenon. They sell tens of thousands of copies a year, and two seasons of a smash animated TV show are commissioned based on these books. If that happened, I could kick my feet up, cash my checks, and do whatever the hell I wanted.
That's why I (and so many other creators) have to spend so much time promoting, and why you see us making post after post about our work... because we don't have enough readers, subscribers, and supporters for us to not do that.
Trust me, we would love to not spend half our work day trying to tell everyone out there about the things we've made... but that's not an option.
Unless, of course, you help us spread the word! Because while I've said this before if I had 1,000 fans (or, hell, even 500 of them) who actively spread the word every time a new release of mine dropped, I could basically just make a post or two on my professional pages, or send out a newsletter, and just let my audience spread the word on my behalf.
So please... if you want the writers you follow to be able to create more and promote less, take a few moments to subscribe, comment, and share the things we make... it really is a massive help, and it weights the odds of finally making the algorithm work in our favor for once.
Support The Literary Mercenary
If you want to see me produce more work, consider some of the following options!
- The Azukail Games YouTube Channel (where I contribute video content)
- My Rumble Channel (longer videos that won't show up on YouTube)
And if you happen to have some spare dosh lying around, and you want to be sure my supply doesn't run low, consider become a Patreon patron, or leaving a tip by Buying Me a Ko-Fi!
Also, if you're curious about how to write for tabletop RPGs, don't forget to check out my show Tabletop Mercenary, which you can find on both the Azukail Games channel, as well as my Rumble channel listed above!
Like, Follow, and Come Back Again!
That's all for this week's Business of Writing! For more of my work, check out my Vocal archive, or at My Amazon Author Page where you can find books like my sci-fi dystopian thriller Old Soldiers, the Hardboiled Cat series about a mystery solving Maine Coon in Marked Territory and Painted Cats, my sword and sorcery novel Crier's Knife, or my most recent short story collection The Rejects!
And to stay on top of all my latest news and releases, collected once a week, make sure you subscribe to The Literary Mercenary's mailing list.
No comments:
Post a Comment