Sponsorships Allow Art To Be Made (And We Need Your Help To Get One!)

Do you know why the melodramatic, over-the-top dramas were called soap operas? Because these series (which began as radio dramas, but which eventually made their way to television) were focusing on the housewife demographic, and these shows were sponsored by soap companies. The idea behind it was that the audience would be at home during the day folding laundry and doing chores, and when they heard a certain type of soap sponsored their favorite show they would be more likely to buy that brand because they associated their enjoyment of the program with the soap that helps make it possible.

This is all old hat to us in 2026, because sponsorship deals have become the order of the day in the era of YouTube and Spotify. However, the fact is that writers and creators need that kind of backing in order to keep making their art while also paying their bills... and not everyone can get sponsorship.

However, that's a goal I currently has as co-creator of the audio drama channel The A.L.I.C.E. Files, so I wanted to talk about how you could help us (and any other creators you like, really) start getting offers from sponsors!

 

After all, you can't write if you can't eat and pay your bills.

Before we get into the nitty gritty this week, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Lastly, to be sure you're following all of my followables, check out my LinkTree!

Lastly, don't forget to check out my Vocal archive for additional fiction, articles, explorations of weird history, and more! And, of course, check me out on Blue Sky, since that's what we're talking about today!

The Difference Between Affiliates, Sponsors, and Crowdsourcing

So, there's a lot of terms that get thrown around when discussing how creators get paid, and they can often be confusing if you're a reader or a listener, and not someone who's operating on the business side of the equation when it comes to creating shows, series, and so on. As such, I wanted to break down the differences so that readers understand what the terms mean going forward, and to be sure everyone is on the same page.

- Affiliate: If someone is an affiliate, they don't actually make any money up-front; rather they get a commission based on their sales. As an example, I'm an affiliate for Dubby energy drinks. So if someone clicks this link to go to their sales page, and then makes a purchase (using my code LITERARYMERCENARY for 10% off), then I receive a commission for that sale. For those who are curious, I do use this powdered supplement, and I can highly recommend them for folks who want something that's a lot cheaper than the canned stuff. And because I'm an affiliate, I can put that link in blogs, in videos, etc., and I get paid for sales... but if no one buys anything, then I don't make any money. These deals are easy to get, and basically anyone can sign up for them. I made a video about them a while back, for those who want a deeper dive: Affiliate Earnings, What They Are, And Why You Need Them.

- Crowdsourcing: Crowdsourcing, or crowdfunding, is when you get your audience (or just random people who get hooked by your pitch) to give you money to help you cover expenses. This covers platforms like Kickstarter (for projects that need one, big push to get made) or like Patreon (for people who pay a subscription fee every month to help keep your work afloat). While this option is very useful for novelists, and for people looking to complete an entire season of a show all at once, this is a direct contribution from the audience to the creator, helping to fund a creative endeavor. Incidentally, check out the Literary Mercenary Patreon page if you want to help this blog keep going!

 

- Paid Sponsorship: When folks talk about sponsorship, this is typically the kind of sponsorship they're referring to. In this arrangement a company will go to the artist, and cut them a check to essentially put a plug for their product in an episode of a show, to review them on stream, or something similar. This is pretty much the same way that Firestone, Blue Coal, and other companies paid radio shows like The Shadow, The Adventures of Sherlock Holmes, and others to have commercials for their products in the middle of an episode. Sometimes there's just the straight cash payment to the creator, and sometimes there might also be bonus earnings for each member or their audience who goes through a link, creating a hybrid between a paid sponsorship and an affiliate deal.

There, now that we're all on the same page as to what I'm talking about, what certain words mean, and how creators earn money, I want to talk a bit about how creators land these opportunities. Because, surprise, it's actually up to all of you whether or not creators can get sponsored when all is said and done!

Yep, It's All About Audience Participation

Let me get back on my old soapbox. Regular readers already know this one, but if you're new around this neck of the Internet, I'm going to explain something very simple. No matter how complicated the algorithms, no matter how much slop is out there, or how simple or complicated a project is, at the end of the day it is the audience that determines whether or not an artist of any stripe makes money. If you participate, and support a creator, then they will get noticed by folks with deeper pockets. And if you don't... well, then they're going to be that tree that fell in the forest that nobody saw or heard.

And some trees are harder to take down than others...

I say that because it's true, and I'm going to use YouTube as an example here. It doesn't matter how many videos you make, or how hard you work... until your channel has 1,000 subscribers, and 4,000 watch hours (or roughly 11 hours and change a day for an entire YEAR), you don't make money from it. And you have to hit those numbers in a single 365-day period of time if you want YouTube to actually share ad revenue with you.

At its core, the site doesn't allow you to make money off your videos unless you A) have an audience of a certain size, and B) a certain amount of eyes on the content that you've made... and getting sponsors is just an extension of this mentality!

Now, nothing is set in stone regarding the following figures. However, when it comes to paid sponsorships, the larger the audience you have, and the more attention your work gets, the better a deal you're going to get. Generally speaking, you shouldn't expect to get approached for a paid sponsorship until your channel has at least 10,000 subscribers (though some product reviewers may be approached if they have an active and loyal following that's smaller). However, all sponsorships are not created equal, and the more subscribers and followers you have, the more generous these deals are going to be.

Why? Well, it's pretty simple. Sponsors are paying for direct access to your community, and the bigger that community is, the more the partnership is going to be worth. That part, at least, is pretty cut and dry.

But I said this is all up to you, and I meant it. So let's take a hypothetical situation.

Let's say, for whatever reason, The A.L.I.C.E. Files becomes wildly popular over the next weekend. We're going to be talking to folks at the Chicago Steampunk Exposition, and the theme is Alice in Wonderland this year, so it's not out of the realm of possibility. We soar past the numbers we need for both subscribers and views as people watch the series, share it with their friends, and subscribe in record numbers for us. Not just the 1,000 subs we need for the basic monetization, but we scoot over the 10,000 subscriber line by the time we get back home and unpack after the long weekend.

If we kept seeing growth like that, even if it was slower and steadier, it would only be a matter of time until we had someone approach us with a sponsorship deal. Maybe it would be Raid: Shadow Legends (groan all you want, they're just an easy example), because they have an entire Alice in Wonderland set of characters, and they want to make the most out of that synergy. Maybe we even get approached by Raycon, and we can tell people how good their headphones are for privately listening to our terrifying tales, or how the clear sound is perfect for editing episodes without constantly interrupting work to recharge them. Regardless, the point is that sponsors will look at the size and fervor of your audience, but also at what kind of pitch they could make to them, and if they're a good fit. After all, you don't want to pitch a product that is antithetical to the needs and wants of a target audience.

The most frustrating part about all of this, though, is that we as creators have no control over this aspect of the business. All we can do is tell the best story possible, and use the tools we have available to try to engage with our audience, and hope that we can cut through all the algorithms, signal throttling, and the waves of slop to reach people who are interested in what we're trying to do.

So, on that note, check out The A.L.I.C.E. Files playlist, or watch the trailer, and see if you'd like to join the crusade to get us the numbers we need to at least get monetized, even if we never make it big enough to catch the eye of a paid sponsor.

Support The Literary Mercenary

If you want to see me produce more work, consider some of the following options!

- My Facebook

- My Blue Sky

- My LinkTree

- My Weekly Newsletter

- The Azukail Games YouTube Channel (where I contribute video content)

- The A.L.I.C.E. Files (an audio drama channel I launched with Alice Liddell)

And if you happen to have some spare dosh lying around, and you want to be sure my supply doesn't run low, consider become a Patreon patron, or leaving a tip by Buying Me a Ko-Fi!

Also, if you're curious about how to write for tabletop RPGs, don't forget to check out my show Tabletop Mercenary, which you can find on both the Azukail Games channel above!

Like, Follow, and Come Back Again!

That's all for this week's Business of Writing! For more of my work, check out my Vocal archive, or at My Amazon Author Page where you can find books like my sci-fi dystopian thriller Old Soldiers, the Hardboiled Cat series about a mystery solving Maine Coon in Marked Territory and Painted Cats, my sword and sorcery novel Crier's Knife, or my most recent short story collection The Rejects!

 

And to stay on top of all my latest news and releases, collected once a week, make sure you subscribe to The Literary Mercenary's mailing list.

As An Author, You Need To Learn To Double Dip Your Career

One of the questions authors always get (myself included) is where do we find the time to work on things? Not just the writing (though that's obviously part of it), but also the time to do the research we need for our projects, the time to market things, or the time for... well, anything else, really. How are our lives not just sleep and work, with minimal time given to sleep?

Well, first of all, they're not. Most of us just work all the time, every day, trying to keep our heads above water. However, one of the most important skills that I've found as an author is that I have to be able to double dip everything I do. Or, put another way, I need to make sure that whatever I do as an author has multiple applications to either justify my expenses in time, money, and energy, or to make sure that I'm getting double the results whenever possible.

If that sounds confusing, stick with me, I'll give you some examples.

It's simpler than it sounds, I promise!

Before we get into the nitty gritty this week, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Lastly, to be sure you're following all of my followables, check out my LinkTree!

Lastly, don't forget to check out my Vocal archive for additional fiction, articles, explorations of weird history, and more! And, of course, check me out on Blue Sky, since that's what we're talking about today!

Double Dipping Your Work (For Fun and Profit!)

Perhaps the clearest, recent example I have of what I'm talking about can be seen in some of my work writing tabletop RPG supplements. Now, for quite some time, I've been wanting to run a game of Hunter: The Vigil (a roleplaying game where players take on the roles of normal people hunting monsters in the dark shadows of the modern day), but I wanted to set it during Prohibition. Now, I knew relatively little about that particular era except what you see in movies. However, I wanted to run a game that felt authentic to the time period, rather than a parody of it, so I knew I was going to have to do a lot of reading and research.

But I couldn't justify just spending hours upon hours at my desk reading and learning history just for this thing I'm doing in my free time. I'm already spending 9-12 hours a day working on things, and I have no blocks of personal time or energy that I could dedicate to reading about organized crime in Chicago, and the social changes sweeping America in the 1920s. So if I was going to dedicate time to this, I needed to find some way to put this knowledge to use in a professional capacity in order to justify the energy I was going to expend.

As such I took the notes I'd made on the time period, and I wrote several unrelated RPG supplements meant to be used with the game Call of Cthulhu (a roleplaying game set in the Cthulhu mythos created by horror author H.P. Lovecraft). These include 100 Gangsters, Gun Molls, and Goons, as well as 100 Books To Find In The Miskatonic Library (That AREN'T In The Restricted Section) and 100 Whispers and Rumors To Hear Around Arkham. Not only that, but because these supplements have short vignettes in them of an ongoing investigation, I also made an audio drama or two to try to get readers hooked into what's going on.

This series appears on the Azukail Games YouTube channel, in case you want to check it out. If so, give us a like and a subscribe while you're there!

So, this is a series of double dips. First, I want to do something in my free time that would take a lot of research for me to do well. So I did that research but I found projects that I could then use that research on other than my own, private game. Not only that, but once those initial projects were done, I used them as a springboard to make an audio drama, which takes a lot less time and energy due to the fact that the "script" is already written, and I just have to read and record. This allows the videos to draw in people who enjoy audio dramas, both making money in ad revenue, but also funneling people to the supplements, which they might buy.

And at the end of the day I still have all this period research I've done for the game I want to run for my friends, and I still used that knowledge to make something to pay my bills.

Is this exhausting? It absolutely is. However, double dipping as an author is a habit that you need to build over time. Like exercising, or portion control. It's a way of looking at things, and finding those helpful little loopholes that make prices lower, or which justify time spent doing one thing instead of something else.

The system runs smoothly, once you understand how it works.

As another example, do I want people to buy copies of my private detective cat novels Marked Territory and Painted Cats? I absolutely do! However, I also leave Amazon affiliate links to those books when I mention them on my blog because that chance to earn some extra money (getting paid my royalties by my publisher, and my affiliate commission from Amazon for selling something through their platform) might be the difference between paying my bills, and needing to dip into savings when the end of the month comes. I love going to conventions, but if I just go as an attendee then I'm out time and money for the experience that goes into a black hole. If I volunteer for panels at the convention, or if I run my RPG Army Men: A Game of Tactical Plastic in the gaming room, then suddenly the gas mileage, food expenses, hotel bill, badge, and any other things I paid for are all tax deductible for me when it's time to settle up with the IRS. I may even get my badge for free, or extra swag from the convention, depending on the event in question.

Hell, even just going out to dinner with someone I'm trying to have on as a guest on my show, or who is working with me on a podcast, counts as a business expense. Which again means that Uncle Sam lets me count those costs against my earnings for the year.

Again, authors are working with paper-thin margins of error, and a lot of the time we cannot justify the expense of something in terms of time, energy, or money if we hold up that thing in a vacuum. So learn to double dip what you do, because it will make a lot of things you thought were impossible quite doable... or at least less painful in the long run.

Just remember to keep your receipts, and don't bite off more than you can chew.

Support The Literary Mercenary

If you want to see me produce more work, consider some of the following options!

- My Facebook

- My Blue Sky

- My LinkTree

- My Weekly Newsletter

- The Azukail Games YouTube Channel (where I contribute video content)

And if you happen to have some spare dosh lying around, and you want to be sure my supply doesn't run low, consider become a Patreon patron, or leaving a tip by Buying Me a Ko-Fi!

Also, if you're curious about how to write for tabletop RPGs, don't forget to check out my show Tabletop Mercenary, which you can find on both the Azukail Games channel, as well as my Rumble channel listed above!

Like, Follow, and Come Back Again!

That's all for this week's Business of Writing! For more of my work, check out my Vocal archive, or at My Amazon Author Page where you can find books like my sci-fi dystopian thriller Old Soldiers, the Hardboiled Cat series about a mystery solving Maine Coon in Marked Territory and Painted Cats, my sword and sorcery novel Crier's Knife, or my most recent short story collection The Rejects!

 

And to stay on top of all my latest news and releases, collected once a week, make sure you subscribe to The Literary Mercenary's mailing list.

Marketing Misconceptions: Let's Talk About Affiliates, and Audience Reaction

Regular readers know that among the various hats I wear I'm an author, RPG designer, and occasional audio drama creator. However, what I feel like a lot of folks either don't know (or forget) is that probably a third of my income every month comes from affiliate marketing. I've talked about what that is and how it works on this blog before in posts like If You're An Author, You Really Need An Affiliate Marketing Account, but the short version is that when you're an affiliate marketer you make special links to products that you then share on your social media, in your content, and so on. Whenever someone clicks your link and buys a product, the company gives you a cut of their proceeds as a commission for being instrumental in making that sale.

And there seems to be a lot of misconceptions about this process, who it does and doesn't hurt, and how it actually works. So I wanted to take a moment to talk about a recent experience I had, because it illustrates a lot of things folks out there might now know.

Landlords don't take wooden nickels, friends. We do what we have to do.

Before we get into the nitty gritty this week, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Lastly, to be sure you're following all of my followables, check out my LinkTree!

Mercenary Work For A Good Cause

For folks who don't know, Owen K.C. Stephens has had a recent run of really bad medical stuff come his way. An RPG designer and big name in the community, he put together two really big bundles of gaming content to try to help him pay his bills. Owen's Medical Bills Bundle #1 and Owen's Medical Bills #2, in case you haven't checked them out yet, and you're a fan of TTRPGs.

When I saw the news about what was happening, and I saw the bundles go live, I wanted to help. After all, if I were in his position, I'd want people to do the same for me. However, before I made a single post, I reached out to Owen and asked him if he was cool with me attaching my affiliate ID to the links I shared. He knows the struggle of being a game designer as well, and he enthusiastically supported my doing that. Because both of us knew that the 5% commission I would receive for the sales I helped make wouldn't come out of his earnings... they would come out of what Drive Thru RPG, and its parent company One Bookshelf, would have made.

So with the blessing of the person I was trying to help, I set about sharing the link and boosting the signal. By the end of the day I'd been permanently banned from two forums, temporarily banned from one more, and had at least two more posts removed. In every, single case the reason was because I had used an affiliate link instead of a "clean" link. Several individuals left comments claiming I was "just trying to make money" off of someone who'd received a cancer diagnosis, and others argued that since I didn't have any products in the bundle then I had no right to make this kind of link. Other colorful things were also said, but those were the two most common accusations.

Most important to note here, though, was that no one said these bundles didn't belong in the groups I was sharing them in. No one argued that they were not a good deal, or that they shouldn't be present. Only that the way I'd chosen to boost the signal (namely taking my commission from DTRPG) was somehow so bad that it tainted the entire process. Fruit from the poisoned tree, and the like.

There were some very strange flexes, is what I'm saying.

First things first, I want to make something clear. The commission you receive as your affiliate payment is your motivation for helping do the marketing for someone else's products. Even if I like someone, even if I enjoy their work, or even if I want to help, I do not have an hour or more a day where I can just share a link around on social media. Especially when you consider a lot of groups limit how often you can post things, meaning that I would have to choose between paying my own bills by sharing something I made, or helping someone else by sharing something they made. Being able to still get paid for helping boost other creators' signals is the reason I can actually afford to help get eyes on other peoples' work.

Secondly, let's say that sharing these bundles was a purely numbers-driven decision on my part. Let's say I didn't know Owen, and I didn't care about his condition, but I felt that these bundles would make sales, so I decided to do my part to share them around. What does that change? I am still boosting the signal on his bundles, I'm still getting more eyes on his product, and I'm still helping make sales through those efforts. Not only that, none of the money going into my pockets is coming from him as the creator, or from any other creators I've helped over the years.

Again, One Bookshelf is giving me a cut of their profits. The company's profits. The same way that if I use an Amazon affiliate link, I'm getting a part of what Amazon would make, not part of what the seller is getting paid. End of the day, whether it was an affiliate link or not, the person who made the thing is making the same amount of earnings.

Don't Defend Corporate Earnings

I get it, none of us like advertising. None of us want to be exposed to constant posts about buying stuff. However, I feel that it's important that we understand the mechanism for how these aspects of our online experience work, and about how they affect the creators we see in our spaces.

Because if the argument had been that someone didn't want to see advertising, that's a fair enough statement. If the objection had been that nothing for sale should be posted in these groups, then that would make sense. But the argument was that I was trying to take advantage of someone who I was specifically trying to help earn more money, and that I should have just shared the link to the bundle without attaching any of my affiliate information to it.

And I genuinely believe that people making this argument have no idea how the process works. Because that statement basically boils down to two things:

- You shouldn't be paid for any of the work you're doing on behalf of another person.

- The corporation shouldn't have to share their earnings with you, despite you being responsible for helping them make money with your labor.

I'm not saying we shouldn't be mad about the constant monetization of everything in our world, or that there shouldn't be limits on where people can promote their work, and how often they can do that. However, if you are specifically mad about affiliate marketers getting paid for doing a job on behalf of themselves and fellow creators, take a moment and ask yourself why. Why are you siding with corporate profits over people doing a job getting a small piece of the pie for their efforts?

Because if someone out there wanted to do essentially free marketing to try to help me move copies of my books, I sure as hell would want them to get a commission from the corporation who owns the platform my work is on so that both of us can pay our bills at the end of the day.

Speaking of Good Causes...

If you got to the end of all of that, and you're wondering how you can help Owen out, give my blog entry Help Owen K.C. Stephens Roll His Save Against Cancer (And The Healthcare System) a read.

And if you'd like to help yours truly, my first Kickstarter just went live yesterday, at time of writing. So if you're in the market for an unusual TTRPG experience, check out Army Men: A Game of Tactical Plastic, and help me reach my goals on it today!

Like, Follow, and Stay Tuned!

That's all for this week's Business of Writing!

If you'd like to see more of my work, take a look at my Vocal archive, or at My Amazon Author Page where you can find books like my sword and sorcery novel Crier's Knife as well as my recent collection The Rejects!

If you'd like to help support my work, then consider Buying Me A Ko-Fi, or heading over to The Literary Mercenary's Patreon page! Lastly, to keep up with my latest, follow me on Facebook, Tumblr, Twitter, and now on Pinterest as well!