Is Blue Sky A Haven For Creators? Or Just Another Social Media Mirage?

Social media has been in something of a spiral for creators the past several years. I talked about this a while back in The Reason Social Media Sucks For Everyone (Not Just Creators), but to catch you up on it we're caught in the middle of serious platform decay. If you've never heard the term, that's when social media platforms have sucked up a huge audience, and then the people in charge start tightening the screws in order to suck more money out of advertisers, as well as users on the platform. It's why Facebook has edged out more and more of your actual friends to show you ads, it's why Reddit has ever-more vigilant bots that attempt to stop you from sharing things instead of buying ad space, and so on, and so forth.

One of the worst, of course, was what happened to Twitter. The bird site was where a lot of independent creators spoke directly to their audiences, and where they made a lot of their online sales. And Musk, like any spoiled kid with an expensive toy, has been breaking it ever since he acquired it so that it's nearly useless for the purpose it was made for.

Enter our supposed savior... Blue Sky! A website that (supposedly) functions like social media was supposed to back in the glory days. A clean interface, a suite of perfectly normal features, and your feed is full of things from people you actually follow and subscribe to. It sounds like a perfect solution, but as we've learned well over the years anything that sounds too good to be true probably isn't.

So, what can I say about Blue Sky?

Well, I've been flying pretty high since I joined!

Before we get into the nitty gritty this week, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Lastly, to be sure you're following all of my followables, check out my LinkTree!

Lastly, don't forget to check out my Vocal archive for additional fiction, articles, explorations of weird history, and more! And, of course, check me out on Blue Sky, since that's what we're talking about today!

What Has My Experience Been Like So Far?

I want to start with something of a disclaimer. I was never a heavy user on Twitter. I'm still technically there with just over 1,800 followers under @nlitherl, but I never really got much in the way of traction on that site. Even with participation in online follow trains, and being part of regular events like Self Promotion Days, I'm lucky to get any interaction at all on my posts over there. Usually 1 or 2 people will give something I share a heart, and maybe retweet it, but that's about it.

For comparison, I've been actually active on Blue Sky on @literarymercenary for a little over a week and change. I've had the account longer, but it was mostly dormant until recently when I started purposefully trying to expand it. At time of writing I've got only 72 people who are following me on there, but perhaps some folks reading this right now will be kind enough to push me toward triple digits. However, even with such a dramatically smaller audience, I'm finding that my posts are regularly getting a minimum of 4 interactions from people actually following me, and often it goes pretty well above that number.

So, absolute base numbers, Blue Sky is definitely showing promise, since it's outperforming the site it most resembles pretty much straight out of the gate in terms of people actually seeing and interacting with your posts.

Of course, those numbers are just one aspect of things.

Raw numbers and interactions do not a social media website make, though. With that said, Blue Sky does have some other features going for it that I feel are worth mentioning.

One of the things I find most valuable is that it has no trouble generating previews of images from your posts. A picture is worth a thousand words, and if a post you make has a black box or no preview at all, then no one is going to stop their scrolling long enough to register what it is you're talking about. When I shared my recent blog entry World's Oldest Profession... Is The Third Time The Charm? on both Blue Sky and Twitter. On the former, folks got a lovely preview of the shiny cover of the supplement, while on Twitter folks just got a bunch of text, and no image at all.

Seriously, check this thing out if you're a tabletop gamer!

In addition to this feature (which is pretty damn important if you're looking to expand your audience, make sales, etc.), Blue Sky has made statements that it won't allow content generated on the site to be used for AI scraping... which is something Twitter is apparently going to do. Blue Sky has an entire culture of blocking people who harass or abuse you without arguments and drama, unlike Twitter where not only is this kind of toxicity the day-to-day business, but there have been talks about modifying or outright removing the block feature.

Does this make Blue Sky perfect? No, don't be ridiculous. It's still a social media website, which means there are conflicts between users, there's technical issues due to the massive numbers of people they're onboarding, and there are going to be some features you want that aren't there, and there will be decisions they make you won't like. It's operating as an alternative to other websites out there, which means it is still a business.

With that said, if you're someone who has been dismayed at the state of websites like Twitter, Facebook, Reddit, etc. with regards to your promotional efforts, I would recommend at least reserving your place on Blue Sky. Whether you want to build up your following and use it seriously to try to reach a bigger audience, or you just want to keep it in your back pocket, it's certainly worth taking a little bit to set up your profile, and to reconnect with some folks.

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Like, Follow, and Come Back Again!

That's all for this week's Business of Writing! For more of my work, check out my Vocal archive, or at My Amazon Author Page where you can find books like my sci-fi dystopian thriller Old Soldiers, the Hardboiled Cat series about a mystery solving Maine Coon in Marked Territory and Painted Cats, my sword and sorcery novel Crier's Knife, or my most recent short story collection The Rejects!

 

And to stay on top of all my latest news and releases, collected once a week, make sure you subscribe to The Literary Mercenary's mailing list. 

Writing a Book is an Investment, as Well as a Gamble

For those who don't follow my social media feeds, I complain about being broke a lot. I'm not currently in debt to my landlord, and I'm managing to hold things together as best I can while the pandemic rages, but I'm still well below the threshold for a lot of public aid programs. And while I'd love to suddenly have the fickle finger of the zeitgeist make me an overnight bestseller, until that happens I just keep chugging away and putting out as much content as I can (books, articles, blogs, and more) in the hopes that something gets traction.

What a lot of folks (particularly aspiring writers) don't seem to get, though, is that books are an investment. Something you write today might not catch on by the end of the month. It might not get popular till next month, next year, or even ever. Worse, the bigger the project is, and the more time and energy that goes into it, the more of a risk it is as an investment.

Smut projections look good... if you've got steampunk, off load it yesterday!

I wanted to talk about that this week. Because I've been getting dozens of ideas for novels while I've been staying home and out of circulation, but I also know that a lot of them are a big risk for me as a creator when it comes to time versus profits. And I want my readers to understand the thought process that determines what comes out next from my work desk.

Writing a Book Isn't Free

When a lot of people think of books, they imagine creating something out of nothing. It's just words on a page, after all, and in today's digital world where ebooks are a huge part of the market it's possible to build a successful career for yourself by making and marketing an entirely ephemeral product. However, even if you do the writing, the editing, the book layout, the cover design, and the marketing on your own, that book still cost you something to produce. It took your time, your energy, and your creativity, along with parts of your sanity in many cases.

Speaking of, go get your copy of my book today!

In exchange for all of that time, that energy, and that sheer mental sweat, this thing you've created has the potential to give you money. That's the nature of work, after all; you perform the task, and in exchange you are given money so that you can cover your expenses while also indulging in the occasional bit of excess.

What a lot of folks don't seem to realize, though, is that the more return on investment you need to make a project break even, the harder it can be to actually justify the project in the first place.

Let's Talk Numbers

So, let's say I wanted to write a novel. For this scenario I'm possessed by the ghost of Robert Louis Stevenson, and so I will be able to complete a manuscript in one month (for those wondering where I'm getting this number, it's the length of time it originally took him to pen The Strange Case of Dr. Jekyll and Mr. Hyde). My average expenses throughout the month, for the bare minimum, include:

- $400 for my part of the rent

- $40 for Internet

- $80 for utilities

So discounting food, transportation, and other expenses that can go up and down depending on my household's status, I would need to make at least $520 from spending my month's energy writing that novel for it to really break even.

Yeah, that math checks out.

That is a tall order to ask for one project, working at the level I'm working at. The important thing to remember is that books can continue to sell over time, though. So if your monthly expenses remain relatively stable, and you continue making sales, you actually need less performance from future works to make sure you break even. And in an ideal world you have enough popular material on the market that your cushion will carry you from one month to another regardless of what else you put out.

Let's say I've been at my desk for a few months, and I've kicked out 5 novels in as many months. Now I just need each book to make about $104 every month in sales to cover the expenses I listed. That would be impressive, but far from unreasonable. And if I had 10 books on the market? Well, each one would need to make $50 and change in sales every month (on average) to maintain that cushion.

So on the one hand it's true that the more stuff you put out on the market, the better the chances you'll be able to keep your bills paid. On the other hand, nothing you do as a writer is guaranteed... and that's the rub.

It's All About Time, and Luck

Let's go back to that above scenario. That first book I wrote while I was harboring the spirit of a famous author had to sell a few hundred copies in order to pay my expenses for the month. If it manages to do that, great, I have essentially bought myself time to work on the sequel. And if it really captured the reading public's attention and sold gangbusters? Even better.

But what if it only sold 100 copies? Or a few dozen? What do I do then?

Well, I tried. Guess my luck wasn't good today.

If that happened in that first month, that would be devastating. Now I've got the power company wondering where their money is, a landlord threatening eviction, and on top of that I'm not eating. But what if it happened with the third book? Or the fourth one? It would still be inconvenient, but if the others were doing well enough that they could shoulder the weight then it wouldn't be as much of a problem, and I could probably muddle through to the next month where the next new release would be able to help boost my earnings.

You know the real issue, though? It doesn't take me a month to write a novel. That's an unrealistic turnaround time for most authors out there (for those of you citing Stephen King and other prolifics, the exceptions prove the rule on this one).

Maintaining a solid daily word count, I can write a first draft of a novel somewhere between 7 months and a year. If you want a cleaned up and edited version that I've gone over, and which the beta readers have seen, you're looking at a minimum of 10 months if I had a serious fire under me. If that novel is going to a traditional publishing house, it could be an additional 6 months to a year before it comes out, depending on their release schedule.

So that one novel would need to earn me more than $6,000 in sales just to make up for some of my bills in the time it took me to write it (to say nothing of additional time waiting for the publisher to put it on the market). And that's assuming there are no hiccups, no delays, no re-writes that add onto the time, and that I can immediately turn around to work on the next thing as soon as it's done.

Then, just to add insult to injury, even if the book does do well it's going to take more than a month for earnings to clear and be sent to me. Sometimes I'll only get a check during a particular quarter, depending on the publisher. So even if the book is clocking sales, I need to have the resources on-hand to wait for the money to actually get to me no matter how popular my work was.

If the game sounds rigged, that's a feature, not a flaw.

This is an even bleaker break down of what I talked about back in "You Can Only Be A Writer If You Can Afford It" Tells An Uncomfortable Truth. Because it takes time for you to get good at writing books, and it's unlikely the first one you write is going to get published. It's also unlikely the first book you publish is going to soar onto the bestseller lists. So you have to sink in even more time, more energy, more sweat, and more research to (as many Dark Souls players will say) git gud.

The Audience is What Really Makes The Difference

With all of this said, the important thing to remember is that writers aren't the ones with the power. You, the readers, are the kingmakers in this game. You are the ones with the power to help ensure that we can keep doing what we're doing.

Because it doesn't matter if we've written one book, a dozen, or a hundred... if no one reads them, our checks will all look the same.

Basically the opposite of this.

This is why I stress so much that if you know an author who's struggling, they need your help! And if you're not sure what to do, just follow the 10 Concrete Ways You Can Help The Authors You Like. If you have money, buy their books, contribute to their patron, buy their books as presents for your friends, and so on. If you don't have money, boost their signal, leave reviews, write blogs or make videos about them... spread the word so other people can find out about the creator you want to support.

Because there is only so much we can do from our side of this equation. And if you help open those floodgates, you're going to get a lot more books into your hands a lot faster.

Like, Follow, and Stay Tuned!

That's all for this week's Business of Writing! If you'd like to see more of my work, take a look at my Vocal archive, or at My Amazon Author Page where you can find books like my sword and sorcery novel Crier's Knife as well as my recent collection The Rejects!

If you'd like to help support my work, then consider Buying Me A Ko-Fi, or heading over to The Literary Mercenary's Patreon page! Lastly, to keep up with my latest, follow me on Facebook, Tumblr, Twitter, and now on Pinterest as well!

Conventions Are An Investment (Treat Them As Such)

If you're a long-time reader, then you already know I advocate attending as many conventions as you can in order to make all the right connections as an author. In case you haven't seen Can Authors Advance Their Careers By Going To Conventions?, or my much more recent post 5 Tips For Surviving Conventions as an Author, there is something that I have not yet addressed regarding these events.

Which is how damn much they cost when you try to sell books at them.

Trust me, those little expenses add up.

A Glance at Some Numbers

The first thing you need to take into consideration when it comes to the costs of a convention is how much you're paying to vend at them. If you're at a small convention, or you're splitting the cost of a table with someone, you might only have to pay a little over $100 or so. Bigger shows, like Gen Con, can run you a couple hundred for an artist's table, or well over a thousand for an actual exhibitor's booth. It's important to read the fine print here, because while most conventions will give you a free badge to go along with your booth costs, not all of them will. So you need to make sure you aren't getting double-charged.

But wait, there's more!

In addition to the costs of your vending space and badge, you also need to ask how much you'll need to spend on travel expenses, how much you'll have to spend on a hotel room, how much inventory you'll need to have up-front, and what sort of food budget you've got for the weekend. You should also ask what costs are going into your table decorations, if you don't already have a banner, a tablecloth, book stands, etc. for the event.

Now, if you're extremely fortunate, you'll live near the convention you're attending, or you'll know someone who does and is willing to host you for a few days. Maybe the convention provides food for attendees, too, or you're on just enough panels to get your access to the green room so you can keep your food expenses down. However, even if you're managing a convention on the smallest possible expense account, it can be tough to make back your investment right away.

So, let's say I managed to get a table at a convention, and it only ran me about $110. I make roughly $5 of profit any time I sell a copy of my novel Crier's Knife, or my steampunk short story collection New Avalon: Love and Loss in The City of Steam, so I would need to sell about 22 copies of those books just to break even with the table costs. Which would be an investment of roughly $80-$90 in addition to the table costs, just to get the inventory to sell. If I split a table with someone, I'd only have to sell about 11 books to make up my costs, and everything past that point is gravy for me. Not only that, but I'd have someone to watch my stuff while I went on a soda run, or took a bathroom break.

Could I do that? It's possible. Especially if I bring my A-game, and manage to get people who stop at my table to spread the word.

Say I have to stay at the hotel for the weekend, though. Even if I get a good deal, or split room cost with someone else, that's probably another $100-$200, depending on how pricey the digs are. Now we're looking at moving between 40 and nearly 70 copies of my books to break even for the weekend. Impossible? No, not impossible... but we have entered the realm of the unlikely. Especially since we're talking about a smaller convention where you'll be lucky to have more than a thousand people or so wandering through the dealer's hall during the weekend.

Even if You Don't Break Even, It's Often Worth The Investment

When you start looking at the numbers it would take to make a convention weekend turn a profit for you as an author, it's easy to start getting discouraged. Especially if you would need to travel a fairly significant distance, stay at a hotel, etc. for your weekend. However, there is another side of the coin that's worth looking at when it comes to these events.

Because, in a very real sense, they're an investment in yourself, and your brand.

Gotta spend money to make money, yo!

Way back when, I wrote a post titled Most Authors Aren't Really "Making It", where I pointed out that a lot of professional creators simply do not have the gas in the tank to pay their bills with their art. They have day jobs, they lean on a spouse's income, or they have some other support structure so that if their latest book or collection arrives to a chorus of crickets they don't scramble to avoid filing bankruptcy.

Something I find out more and more is that authors who hold down tables at conventions are often in the same boat. Meaning that while they do sell books while they're doing a show, a lot of the time they barely break even, or find themselves running a deficit when it comes time to pack up on Sunday.

So why do they do it?

Well, the first is that showing up at a convention allows you to tap an audience you might not normally interact with. It lets you shake hands, exchange words, make your pitch, and if nothing else put a business card into those con-goers hands. It allows you to expand your reach, and to network in a bigger community than you might otherwise be able to market in. That is not an insignificant thing.

Secondly, books take on a life of their own once they're out of your hands and into someone else's. So let's take that initial scenario, and say I did manage to move 20 copies of my novel in a weekend at a convention. That's 20 new readers who know my face, who have signed copies of my book, and who are more likely to talk about both our interactions and that book. If they have friends who like to hear their convention stories, if they're part of a book club, or if they just have siblings or parents who are always looking for recommendations, my hat has now been thrown into that ring.

In short, when you make a splash at a convention, you are more likely to see ripples over the ensuing weeks and months as word of mouth spreads around, and people check out your book. While that kind of signal boost is impossible to predict, it can sometimes help you make up the cost of attending the convention in the first place. Additionally, every time you make a new fan out of a regular convention goer, they're going to be lined up at your booth when you have a new release out. That can have a serious impact on your cost/profit numbers, if you keep your hustle going throughout the weekend.

No Risk, No Reward

There's no such thing as a guarantee when it comes to selling books. You might go to an event that you're sure will net you huge sales, and it's a ghost town that weekend. Alternatively, you might set out at the farmer's market for a laugh, and sell every book you brought with you that day. There's just no way to be sure, so all you can do is hedge your bets and hope for the best when you roll the dice. That's one reason I recommend authors Sell Your Book in Unexpected Places (You Might Be Surprised at The Results).

However, it's also important to remember that any of the expenses you incur when it comes to a convention, or a similar business outing, are often tax deductible. So keep your receipts, and make sure you claim all the deductions you're entitled to. Because even if your book doesn't sell gangbusters, there's still a little cushion for you at the end of the year when the IRS cuts you a bit of a break.

That's all for this week's Business of Writing! If you'd like to see more of my work, take a look at my Vocal archive, or at My Amazon Author Page where you can find books like my sword and sorcery novel Crier's Knife!

If you'd like to help support my work, then consider Buying Me A Ko-Fi, or heading over to The Literary Mercenary's Patreon page! Lastly, to keep up with my latest, follow me on Facebook, Tumblr, Twitter, and now on Pinterest as well!

If You Want Your Art To Improve, You Need To Invest In It

How many times have you wished you were better at something? A better writer, a better painter, a better sketch artist, whatever your jam happens to be? If you're like most folks with a creative streak, I'm sure it's a constant wish. You know that you can't just snap your fingers and get more skilled, but who has the time to write? Or draw? We all have lives we're living, and there just isn't always room for our art.

Real talk, here. If you want to improve as a creator, then you're going to need to make room for it. Because if you aren't willing to invest in your art, then you're never going to get any better at it.

Lessons From The Great George Carlin

May he never be forgotten.

If you've paid even the slightest attention to comedy, then you know who George Carlin is. Considered a master of the craft, his cutting insights and caustic wit made him a legend among audiences, and an idol among comedians. What most people forget, though, is that when he started off George wasn't anything special. He was a guy who did goofy voices, had good timing, and was generally amusing. So how did the guy who was sort of funny end up becoming a mythical pop culture figure?

Bad financial decisions, and a lot of pressure, since you ask.

You see, back around the end of the 70s, George was starting to get burned out on comedy. He'd had a good run, and he was thinking about getting into movies instead. It wasn't an uncommon career path, and he figured that a change would do him good, creatively and professionally. However, young George had made some mistakes in spending too much money, and now his future self owed the IRS quite a tidy sum of money in back taxes. With all of the other debts he'd incurred, staying in comedy was just a more reliable way to dig out of the hole.

The results speak for themselves.

As Carlin said himself in later interviews, being forced to stick with comedy likely saved his career. Because not writing new and better jokes wasn't an option. Also, since he had to constantly tour and constantly create in order to stay one step ahead of the bill collectors, he got really damn good at his craft. So much so that most people are shocked to hear that he ever considered hanging it up in the first place.

No One Else Is Going To Put The Gun To Your Head

I said this before in Want To Be A Better Writer? Make A Lot of Pots!, but it bears repeating. If you want to get good at something, then you have to put in the hours and develop your skills. Not only that, but you need to keep that edge honed, because it will go dull if you don't use it.

And if you want to get that razor edge, then you need to spend the time with a whetsone, some oil, and finally a strop to get yourself there. Wishing and sighing ain't gonna do it for you.

I'd start turning, if I were you.

If you want to get better, then you have to prioritize your art. You need to let people in your life know that it's important, and you need to practice every day. Not just when inspiration strikes you, or when you feel like it. Some days you spend twenty minutes with a notebook, others a few hours with your laptop. Which tools you use, and how long you spend may vary; the point is you're doing it. Work on a schedule. Sometimes you won't like the work you do. Sometimes it will be sub par, or just junk that you delete the next day. Sometimes you'll get half of a good story out, and you'll have to fix it in editorial. That's great. All of that is great.

Because the only way you're going to improve is by doing it. And the only way you're going to do it is if you decide to do it. Because not all of us have the luxurious misfortune of an outside entity pointing a gun at our heads and screaming, "Write something good, or else!"

You need to look in the mirror, and do it to yourself.

That's all for this week's Craft of Writing installment. Hopefully it helped some folks out there! For more work by yours truly, check out my Vocal archive as well as My Amazon Author Page where you'll find books like my sword and sorcery novel Crier's Knife!

To stay on top of all my latest releases, follow me on Facebook, Tumblr, and Twitter. You can even catch my new books, RPG supplements, and other articles on my Pinterest now! Lastly, if you want to help support me, please consider Buying Me A Ko-Fi, or going to The Literary Mercenary's Patreon page to become a regular, monthly patron. Every little bit helps!