Wednesday, July 6, 2016

Let "Joy on Paper" Help You Promote Your Book

Promoting your book isn't easy, especially in this particular day and age. While you'd think that being a local author would be enough to score you some street cred when it came to the local news spots, especially if they want to focus on the achievements of community artists, you'll find a lot of doors getting shut in your face if you aren't the latest acquisition of a big-name publisher. Newspapers and their associated websites will drop your email into the trash without a second glance, and even local radio stations will hang-up on you.

Well, most of them, anyway.

There is someone willing to hand you the mic, though.
If you've never heard of Joy on Paper, then allow me to be the bearer of glad tidings. This show, which goes out live on the air in addition to being podcast, is part of the Tampa area's Tan Talk radio network. WTAN1340 is what you're looking for if you want to tune-in. The host is Patzi Gil, referred to on-air as Patzi with a "Z", and she wants to give a platform to authors just like you.

Seriously, I was on the show recently, and it was a delight. I talked about this very blog, and got to tell a bigger audience than ever before about my book New Avalon: Love and Loss in The City of Steam. Seriously, check out my interview, if you want to get a feel for the show's format, and whether it's right for you.

There's No Such Thing As Too Much Promotion

Before you dismiss the above information as unnecessary, I'd like to remind you there's no such thing as too much exposure when it comes to your work. Especially in an era where everyone is inundated with media trying to grab their attention, it pays to have some extra help in your corner. You'll also be in good company. In addition to distinguished authors like yours truly (I said distinguished, not famous), the show also has guests with names you'd be more likely to recognize. Names like Clive Cussler, for example.

You know, this guy?
Whether you're still trying to move your first book, or you're releasing the tenth in a successful series, stop by Joy on Paper to see if there's a slot where you could tell people about it. And, if you decide to reach out, mention that the Literary Mercenary sent you. It can only help your chances.

As always, thanks for stopping by to check up on this week's Business of Writing entry. Hopefully you found it helpful, and you make Joy on Paper one of your regular podcasts. If you'd like to help support this blog, why not stop by The Literary Mercenary's Patreon page to put some bread in my jar? And, lastly, if you haven't done so yet, why not follow me on Facebook, Tumblr, and Twitter?

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