Showing posts with label Rule 303. Show all posts
Showing posts with label Rule 303. Show all posts

Wednesday, April 5, 2023

Thoughts and Prayers Don't Help Anyone (Especially Not Creators)

There is a ritual we go through in America whenever something bad happens. Whether it's something big like a terrorist attack or another school shooting (and isn't that a depressing statement), or something personal like someone struggling to pay their rent or worrying about losing their job because their car broke down, we immediately chime in with phrases like, "You can get through this," "Hang in there!" and the ever popular, "Keeping you in my thoughts!"

This has become almost a Pavlovian response on social media. We see somebody struggling, and immediately throw one of these empty phrases out the same way you'd offer condolences someone who was grieving a recently departed spouse. And while it isn't something you're generally supposed to say out loud, I wanted to explain something to folks out there who do this as a knee-jerk reaction.

Stop. No one needs empty words and meaningless prayers. If you see someone in need, and your response isn't to do something to meaningfully provide that help, just save it.

Seriously, folks are drowning out here. Don't stand on the shore and clap!

Before we get into the nitty gritty this week, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Lastly, to be sure you're following all of my followables, check out my LinkTree!

What This Has To Do With Your Favorite Creators


Generally speaking, the creators you follow are not supposed to talk about how dire the straits are when it comes to doing this for a living. But with the exception of a relatively small percentage of celebrity authors, YouTube heavy hitters, rock stars, etc., most of us who make art professionally are constantly just trying to keep our heads above water. And while we usually try to make our requests for help subtle (like how every YouTuber casually reminds you to like the video and subscribe to the channel, or how every blog entry I write has easy links to all my social media down at the bottom), sometimes we have to come right out and tell you what's going on, and to ask for your help.

And do you know what isn't helping in that situation? Saying, "I'm sure it will all work out, you've got so much talent!"

You can't pay bills with talent. Only traffic.

The issue isn't just the performative commentary (though that is part of it). Rather, the issue is that a lot of people see someone who's struggling, and then they do something that doesn't actually help, but which they feel excuses them from the necessity to actually take action to make a positive change.

There's a social media post about someone asking their spiritual leader why god made atheists, if he truly made everything. The priest responds that atheists are here to be an example, because when they do something to help another, or make life better, they do so not out of a hope of a reward in heaven, or out of a fear of hell, but because it is the right thing to do. The lesson goes on to say that when you see a person who needs help, you shouldn't pray that god helps them and go on about your day. Instead you should, in that moment, become someone who does not believe there is a benevolent figure out there who will reach down a glowing hand to lift that person up. You should become an atheist who recognizes that it's their job to help their fellow humans when they can, and to throw them a line so they stop drowning when you have the capacity to do something to stop it.

Rule 303, and Making a Difference


Rule 303 is a term that's been around for a while, and it has a rather checkered history to it. While the video below from Beau of The Fifth Column goes into some of that history, a lot of folks understand it to mean something pretty simple. "If you have the means to help, and the opportunity to help, that confers upon you the duty to help."


It's important to remember that we're talking about real, material help here. We're talking about action. Because thinking about helping, or wishing you could help, doesn't do anything for anybody. But taking action, even if it's relatively small action, does something. And if enough people do something, it can end up making a really big difference.

Let me give you some examples. If someone reading this right now wanted to help support me and my work, they could do any of the following things:

Things That Cost Money
- Buy a Book From My Amazon Author Page
- Become a Patreon patron
- Buy me a Ko-Fi

Things That Are Free
- Subscribe to my Daily Motion Channel
- Subscribe to the Azukail Games YouTube channel
- Browse through my Vocal archive (I get roughly 1 cent per every 3 reads)
- Subscribe to my social media channels (found at the bottom of the blog)

Take a look at that list, and think about your means, and your opportunity. What on this list could you do, if not for me, then for other creators that you like?

If you have money, even a couple of spare bucks, you could easily become a Patreon patron for someone, give that person a tip, or buy some of their merch to ensure they made some money that month. That is real, material aid to someone who is struggling, and you helped them. Maybe you can only afford to do it once, or you sign up to give them a little tip every month, but that is direct action to support someone in their struggle to keep making things.

Maybe you don't have money to spare. That's fine, too, because you still have the ability to take direct action to assist. If your favorite creators make videos, you can watch them, or if they're on Spotify you can listen to them. Hell, you could just let their playlists run in the background, even if you're not even in the room just to boost their numbers. As mentioned above, if they write articles or short stories that you can read for free, spend a little bit of time every day consuming it to help them get their numbers up.

You can follow this logic even further. Subscribing to a creator's social media, their YouTube channels, etc., weights their posts more heavily, sending a message to the algorithm that they should be promoted to other site users. Sharing their posts and content, whether it's making posts on your Facebook wall, leaving links in subreddits, or tossing out stuff into Discord, all helps, too. Sure, you might not have thousands of people eating up your shares personally, but you are still lending your hands to help a creator push a rock up the hill, and that's no small thing. And this isn't an either/or situation; you can mix and match whatever actions you're capable of at any given time to support other people as your means and opportunity shift.

This focus on action is especially important when you consider the frankly absurd numbers it takes just for us to pay our bills, to say nothing of actually saving for a rainy day. More on that in If 90,000 People Read This Article, I Can Pay My Rent This Month, if you're curious about a numerical breakdown by platform.

And since there's at least one person out there who is wondering this, yes, leaving comments on social media helps, too. But if you really want to feel like you did your part, please consider more than just high-fiving the drowning person's hand and walking away when you could do something to help us at least tread water for a little while.

Like, Follow, and Stay Tuned!


That's all for this week's Business of Writing!

If you'd like to see more of my work, take a look at my Vocal archive, or at My Amazon Author Page where you can find books like my sword and sorcery novel Crier's Knife as well as my recent collection The Rejects!

If you'd like to help support my work, then consider Buying Me A Ko-Fi, or heading over to The Literary Mercenary's Patreon page! Lastly, to keep up with my latest, follow me on Facebook, Tumblr, Twitter, and now on Pinterest as well!

Wednesday, January 11, 2023

Overcoming The Bystander Effect is Important For Building Your Audience as a Creator

Imagine that you're drowning, flailing your arms and doing your best to shout for help. Would you rather have a crowded beach full of potential rescuers to come to your aid, or just one person who happened to be walking by in your time of need? While a lot of us might think that the former situation means you'd have more people to come help, it seems you're actually more likely to get help if there's one person around to throw you a line.

This is called the Bystander Effect, and it is a serious problem for creators of all kinds out there.

Don't worry, you've got this!

Before we get into the nitty gritty this week, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Lastly, to be sure you're following all of my followables, check out my LinkTree!

Even Murder Can't Get People Off The Sidelines


One of the most famous examples of the Bystander Effect as pointed out by Psychology Today is the murder of Kitty Genovese. In 1964 this young woman was stabbed to death outside her apartment in broad daylight with dozens of witnesses. No one stepped up to stop the assault, or even to call the police; everyone watched, but no one did anything, and the killers walked away.

Why did this happen?

Anybody got a problem?

It's a complicated situation to be sure, but it also works as a great example of the Bystander Effect. The two major factors involved, according to Latane and Darley, are called diffusion of responsibility and social influence. Diffusion of responsibility can be described as, "Well surely somebody is going to help?" Because if you're alone, and someone is in trouble, you know it's down to you to help. If you're in a group of 30+ people, though, that responsibility doesn't feel quite so heavy on your own shoulders. Social influence refers to how we often look around and examine the behavior of others to see what's the appropriate thing to do in any given situation is. And if nobody else is helping, we feel like maybe we aren't supposed to help either. And even if we'd like to help, we have to overcome that inertia to be the ones to start the ball rolling.

This is where the Catch-22 for creators comes in. Because we need literally tens of thousands of people to step up and help us make our projects successful, but when you address large audiences to try to rally those numbers you get a lot of people all agreeing that somebody should help you, but nobody lifts a finger to actually assist you in hitting your goals.

Become an Atheist (A Parable)


There's a story about a holy man who said that God made everything, and one of his students asked, "If God made everything, then why did he make atheists?" The holy man smiled, and said that atheists existed to provide an example for everyone. For when an atheist gave someone food, shelter, and care, they did not do so because they believed that God would judge them, or because they needed to avoid hell, but because they saw a problem and chose to step up and fix it because it was the right thing to do.

So when you come across someone in need, do not pray for God to help them. Rather, in that moment, become an atheist, and be the help they need.

I got you, brother.

Something I would tack onto this is something known as Rule .303. I talked about this in Want To Get Your Character Involved in Plot? Remember Rule .303, but for those who've never come across it can be stated simply as, "If you have the means and the opportunity, that confers upon you the duty to help."

Once you get into the mindset of someone who wants to help creators you care about (whether they're making things you like, or they're fellows in the industry you want to support), you find out that there's actually a ton of stuff you can do... and a lot of it is actually free!

How You Can Help Today!


Take a moment and think about a creator whose work you enjoy. Whether they're an author, a podcaster, a YouTuber, a game designer, or any other kind of creator, ask what you're doing to support them.

If you have money:

- Buy their work (for yourself, or as a present).
- Become a patron on Patreon.
- Give them a tip on Ko-Fi (or any other tipping platform).
- Buy their merch (seriously, tee shirt proceeds are how a lot of folks pay their bills).

If you don't have money:

- Subscribe to their social media (algorithms decide who gets promoted based on follower count).
- Like, share, comment, and reblog to boost their signal (again, interaction persuades the algorithm).
- Review their work (particularly important for Amazon).
- Talk about them in groups (I call this "doom posting," where I big-up people's signals en masse).
- Consume their content (read articles, watch videos, listen to casts, etc. even if it's muted, because these numbers are what contributes to their paychecks).



If you made it this far and you'd like to help me, specifically, here's some things you can do!

- Subscribe to The Azukail Games YouTube Channel (where I contribute video content)
- Subscribe to My Daily Motion Channel (longer videos that won't show up on YouTube)

And if you happen to have some spare dosh lying around, consider become a Patreon patron, or leaving a tip by Buying Me a Ko-Fi!


Like, Follow, and Stay Tuned!

That's all for this week's Business of Writing!

If you'd like to see more of my work, take a look at my Vocal archive, or at My Amazon Author Page where you can find books like my sword and sorcery novel Crier's Knife as well as my recent collection The Rejects!

If you'd like to help support my work, then consider Buying Me A Ko-Fi, or heading over to The Literary Mercenary's Patreon page! Lastly, to keep up with my latest, follow me on Facebook, Tumblr, Twitter, and now on Pinterest as well!