Short Stories, Werewolves, And Rolling The Dice on a Book

There are a few things I've learned over the years as an author. Perhaps the biggest thing, and a lesson I learned early on in my career, was that selling the reading public on short stories (much less on short story anthologies) is really damn hard to do. Additionally, while there are a lot of folks who might read an ebook, convincing people to buy something that's ebook exclusive is also one hell of a marketing feat to pull off.

So, of course, my dumb ass proposed a project that was both a short story anthology and an ebook exclusive. And while I may have bitten off a little more than I can chew, I don't regret rolling the dice in the slightest. I might, however, need a little bit of help from all my regular readers out there to really pull out a decisive win on this one.

Seriously, check it out if you haven't yet!

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The Seed of The Idea

For folks who don't know me, I spent a lot of my teenage years as an avid reader of RPG tie-in fiction. If you're not familiar with the term, it refers to stories that take place in the same world as a roleplaying game, and they're meant to act both as supplemental reading for folks who enjoy the game, but also as a funnel to pull in people who aren't players, but who might consider trying out the game after reading a story they really liked. From Battletech to Greyhawk, and Forgotten Realms to Bloodshadows, these stories were my introduction to so many worlds it's easy to lose track all these years later.

These books were extremely common in the 1980s and 1990s, and even up until a few years ago there were several companies putting out regular novels and short stories meant to keep their existing audience happy while luring in a new audience with tales of adventure and horror alike. I even managed to land one of my own short stories, The Irregulars, with Paizo during the Pathfinder Tales era. It's still available, for those who'd like to check it out!

Come on... you know you want to.

While there are still plenty of these books for sale, they aren't produced with anything near the regularity they once were. Which makes sense, because as many companies shift budgets and adopt different marketing strategies, this method of engaging the public likely wasn't as effective as others. Especially when you consider how much time, energy, and sheer sweat goes into publishing a book, and how easy it is for them to lose money rather than make it.

However, while reading through the rules and limitations on Storyteller's Vault (the community-use platform for White Wolf/Onyx Path RPG properties like Vampire: The Masquerade, Werewolf: The Apocalypse, etc.), I noted that it expressly allowed fiction to be set in the approved games provided that it was faithful to the published setting. While these stories had to be published on the Storyteller's Vault platform, and they could only be published in electronic format, it was still an option.

And, as they say, you miss 100% of the shots you don't take.

Why An Anthology?

After examining the options available, I decided to propose Tales From The Moot, an anthology of short stories for Werewolf: The Apocalypse that had the framing device of stories told by the various tribes of werewolves around their fires about the great deeds they'd done, horrors they'd witnessed, and so on. I took the idea to High Level Games because I felt that a book of short stories would pair nicely with the 100 Kinfolk project I'd penned for them previously, and that the two could act kind of like companion pieces.

But why an anthology, though?

After some back and forth on precisely what shape the project should take, and how much time and energy I wanted to sink into it, I eventually proposed it as an anthology for several reasons. The biggest among those included:

- Faster Turnaround Time: If you have half a dozen people writing a book, it gets done faster. That's just math.

- Shared Marketing Efforts: I have no illusions about the size of my audience, and I figured it would be easier to market a book with half a dozen other contributors helping out.

- Effort V. Return on Investment: I was more than capable of contributing 1-2 good short stories, but the more I had to put in, the more it would need to earn to be worth that effort.

There were also drawbacks to using this format, of course. For one thing the earnings would be split between contributors, meaning that each of us only gets about .30 per sale (which is less than my affiliate cut for actually selling a copy of the book through one of my links by about .10 for those who are curious). Additionally the more people who are part of a project, the bigger the chance there is for something to go wrong (someone has to duck out, there's delays caused by family or health crises, etc.). And there was definitely a lot of reshuffling, reaching out, and follow-ups that had to be done to finally get this project out in front of the reading public.

At the end of the day, however, I didn't expect this project to be some viral sensation that paid my bills for the rest of the year. What I was hoping to accomplish was that this book would act as a proof of concept that there was an audience out there for tie-in fiction, and that it was a viable product worth pursuing... in no small part because I'd like to write more stories about some of my favorite games.

So Why Am I Telling You All This?

I told you all that story so you would have context for what I'm asking this week. Because the one truth I've tried to drive home in my Business of Writing posts is that financial success and quality of writing are not really connected at all. Books full of great stories and interesting prose will languish in bargain bins unseen and unread, while poorly-written schlock climbs to the #1 slot and makes its creators rich beyond the dreams of mortal men. What decides a project's success isn't the talent or drive of the writers... it's the voice of the readers who scream for more.

Whether you're someone who enjoys RPG tie-in stories, a person who likes werewolves, or just somebody who wants to see me write more fiction in general, I would like to ask you to please check out Tales From The Moot. My goal is to get it to at least Copper sale status (51 sales), though Silver status (101 sales) would be preferred. If we manage the former goal, creators will make about $15. The latter would net us each $30 or so. More to the point, though, even selling that many (or that few, depending on your perspective) copies would mark this out as a success by RPG product terms.

So even if you're somebody who wouldn't usually pick up an ebook, or anthologies are something that is a once-in-a-while thing for you, consider giving this one your time and energy. Especially if you want to help lay the ground work for future projects that might range across the World of Darkness, into Golarion, and other settings with community use platforms that are ripe for new tales to tell!

Like, Follow, and Stay Tuned!

That's all for this week's Business of Writing!

If you'd like to see more of my work, take a look at my Vocal archive, or at My Amazon Author Page where you can find books like my noir thriller Marked Territory, its sequel Painted Cats, my sword and sorcery novel Crier's Knife as well as my recent collection The Rejects!

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