Luck Makes Your Writing Career (But Persistence Makes Your Luck)

When you ask authors how they got where they are, a lot of them will credit the usual suspects; hard work, several editorial passes, and the gumption to keep submitting while wading through a snowstorm of rejections. Thanks to the advent of social media, you'll also hear authors talk about how they built their brand, created pages that drew and kept readers, and made sure they had a receptive audience for the stories they wanted to tell.

All of that is great. I'm the last person who wants to knock hard work, solid foundation, and clocking the thousands of hours it takes to build a following. However, no successful author is a self-made success. Because the unfortunate fact behind every successful author is that they rolled the dice, and those dice came up a win.

Ha! I did it! I rolled a seven!

This is, unfortunately, a flaw of our myth of the self-made success. We all want to believe we did it ourselves, because that means we're in control of our success. Conversely, it means that if you're not successful, then you have the ability to control that, too. However, it's entirely possible for you to do everything right, and still fail. You can write a great book and get it rejected, or if you succeed in getting it published, fail to make sales.

There's a funny thing about dice, though. If you roll them often enough, sooner or later the pips you want are going to turn up.

Every Roll Is A New Chance

Let's say you wrote a book. It's a good book, too. You have a firm grasp of artistic language, a solid plot, and it is the perfect length. You edit it till it's tight and smooth, and then you send it out into the world. Maybe you publish it yourself, or maybe you get it published traditionally, but the point is it's out there now. You took your shot... and you missed. Your book goes nowhere, and no matter how hard you try to get people to check it out, no one is interested.

So what do you do now? Well, you write another book. And another, and another, and another.

You'll hit the target... eventually.

Have you ever heard about famous movie stars who were total unknowns for years, despite appearing in movie after movie, and TV show after TV show? Until that one role, that one chance, got them out in front of millions of eyes, and people liked what they saw? Well, being an author is kind of like that... but if you give up after your first network slot doesn't get you discovered, then you probably won't make the big time.

If you fire enough bullets, then eventually you'll get lucky. You'll write a book that intrigues (or outrages) enough people to focus a spotlight on you. You'll get nominated for (or win) an award. A celebrity will come across your book, and tell their legion of fans that you are the next big thing. Or you'll finally have collected enough small pockets of fans over the years that when you release your tenth, or fifteenth, or twentieth book, there is a huge scramble by people who want to read it.

Luck works in strange ways. Sometimes it completely ignores you, and your year and change of effort falls flat on its face in a mud puddle. Other times luck wraps its arms around you, and tells everyone how phenomenal you are. But if you never get out of the puddle, and wipe off your face to try again, then you may as well stay where you are.

Sooner or later, those pips are gonna fall your way. Don't stop rolling until they do.

That's all for this week's Business of Writing post. Hopefully it helps keep you humble if luck already gave you a deep, loving kiss. And if it hasn't, don't worry, just rattle those bones and try to make your next throw count. If you'd like to help support this blog, head over to The Literary Mercenary's Patreon page, and become a patron today. For as little as $1 you can make a big difference in my work, and you'll get a free book, too. Lastly, if you want to keep up-to-date on all my latest releases, then follow me on Facebook, Tumblr, and Twitter.

Do Book Giveaways Really Work?

Your job, as an author, is to tell a story. Whether you're writing shorts about tragic romances or medieval political thrillers that go on for thousands of pages, all you have to do is tell your story, and tell it well.

Well, that, and sell thousands of copies so you can pay your bills at the end of the month.

Pictured: The kind of sales that make most authors salivate.

We rarely stop and consider just how many copies of a book we have to sell in order to actually turn a profit. For example, say you get 50% of ebook sales, and your ebook is priced at $2 (this is just an example, your numbers will vary based on publishing company and method). That's $1 a sale. So how many books would you have to sell just to pay your rent/mortgage? 800? 1,000? More?

If you're reading this, chances are you think that's fantasy territory. The idea of selling a fraction of those numbers, even if you have to do it by hand at a convention, sounds like a huge windfall. However, there are authors who manage that kind of overnight success. And one way they've done it is through book giveaways.

Or, at least, that's what you've been told.

The Legend of Mark Dawson

If you keep an eye on the latest success stories from fellow authors, you've likely hear the tale of Mark Dawson's success. And if you haven't, it's on Forbes. Even if you've never read his story, though, you're going to feel like it's all too familiar. Dawson was an author who put a lot of love, skill, and heart into one book, and because his publisher didn't do its job on the marketing front it went largely ignored. So Mark wrote another book, and decided he would publish it himself. He put in a ridiculous amount of research, put it up on Amazon, and nothing happened. So he decided, for a lark, to host a free giveaway for a weekend. Two days later, he checked his numbers...

Holy shit... numbers!

... and found he'd moved 50,000 copies. They were, in fairness, 50,000 copies he would receive no money for, but that is a lot of eyes to get on your book with a single promotion. It also meant that Mike suddenly had a significantly bigger audience than he'd had before, and they were all leaving positive reviews of the free book they'd just downloaded. They wanted more, and that hunger was enough to kick him into high gear. That was when he created the globe-trotting assassin John Milton, and started writing a series about his adventures. Which, in turn, led to a six-figure income.

So All I Need To Do Is Run A Book Giveaway?

Yes, and no.

You see, a book giveaway is not a guarantee that you are suddenly going from the poor house to the big house. You're not drilling for oil or mining gold; you're recruiting. Part of how successful your giveaway will be is determined by how good your book is. The rest is pretty much determined by how many people see your giveaway, and decide to take part in it.

Artist's depiction of Dawson's giveaway.

The reason Mark Dawson, and other authors like him, keep cropping up in our social media feeds and in the news is because they conjure huge numbers of readers out of the ether. Often that's because they work hard, they cultivate an audience, and they make sure to keep their readers happy by giving them what they want. However, going from nowhere into the stratosphere is caused by one, impossible-to-predict quantity.

Luck. Pure, simple, do-da, clueless, luck.

Hosting a book giveaway is good for your numbers. There are readers out there who regularly scroll through free offerings to make sure they have all the ebooks they could ever want. Readers are also loathe to pass up a free book, and if all they have to do is click a button to get a book, then they probably will. The catch is that your book still has to stand out in order to get readers to actually open the file. As we all know, just because you download something, that's no guarantee you're going to read it anytime soon.

So, in an ideal world, every giveaway you host will generate a legion of fans who have just discovered you, and you will experience a huge burst of activity as your new base devours all your other books like a plague of literate locusts with money to burn. What is more likely to happen is that between a few hundred and a few thousand (depending on your reach and how many people help spread the signal) people will download your free book. Of those downloads, a fraction will read it. Of those who read it, a fraction will decide they like it, and seek out more.

Speaking of, check this out and see if you like it. The first two stories are free!

When the worst case scenario is getting more readers who will add you to their list of authors they like, and the best case scenario is an explosion of popularity and overnight celebrity, there's no reason not to host a book giveaway. You should, however, keep your expectations reasonable. Sometimes the lightning doesn't strike, but that's no reason not to fly your kite the next time the clouds get stormy.

Hopefully you found this week's installment something you can take to heart. If you want to make sure you get all of my updates, then either plug your email address into the box on the right, or follow me on Facebook, Tumblr, or Twitter. If you'd like to help support me, then visit The Literary Mercenary's Patreon page, and toss some bread in my jar. Every little bit helps, and you'd be surprised how far $1 a month can go.

Also, if you prefer novels to short stories, go check out my latest sword and sorcery release Crier's Knife!

How to Get Your "Big Break" as an Author

There's a myth you hear authors talk about, particularly when we're in our cups. We call it the Big Break; that mythical, mystical time when our careers will somehow transform from tapping keys at the kitchen table and jotting notes in tiny, ragged spiral bounds to interviews on morning TV shows and cashing fat royalty checks. Like all big fish stories the idea of the Big Break is mostly bullshit, but like most legends there's a nugget of truth in it.

Your career can take a sudden turn for the better. But more often than not this transformation is going to come as a result of hard work and good planning instead of the fickle finger of fate.

Getting a badass book cover helps, though.

Step One: Produce Good Work

While this sounds like a no-brainer it's a step that over-enthusiastic writers who are eager to reach the big time might forget. There's no substitute for hard work, and writing is no exception. If you want to get yourself a big break then you need to make sure you're producing work that will wow readers; especially the critics. In a perfect world all you'd have to do is write good stories to be successful, but even in this imperfect world you need a solid foundation for your career.

Step Two: Publish

Again this sounds self-evident, but as an author you've got the worst of both the temp and contract employee worlds. Editors and publishers see dozens of authors a day, and thousands of them a year more often than not; if you want to stand out then you need to publish and publish frequently. Now you only have so much control over this (unless you're self-publishing, in which case the onus is totally on you), but the more publications you work with the bigger your reach will grow. The more times you see success with the same publisher the more valued you'll be and the more likely you are to get more attention. Either way your stories will be read by a bigger audience (statistically speaking) and you will develop relationships with more editors, publishers, etc. Which leads us to...

Step Three: Network

We've all heard the phrase, "It's not what you know, it's who you know." Well I hate to say it, but these words are just as important for authors as they are for stock brokers. This is why even if you're an introvert it's important to get out there, shake hands, give away business cards, get interviewed, and overall add people to your roll-a-dex.

I'll give you a first-hand account of this. Several years ago I'd published my first few short stories (which are out-of-print, though you can still get copies in this month's free fiction giveaway!) and I was looking to get a little publicity. A friend of mine introduced me to a friend of his who worked for a local magazine. I got a piece run on my story, and that piece was seen by the public radio station. I was invited in as a guest, and read some of my story on the air. Much to my surprise I met several people over the next few months who had heard my reading, and who were floored that I was that author.

On the one hand this one incident didn't skyrocket me to bestseller status. It did get me a few moments in the spotlight as a direct result of good networking, though.

Step Four: Volunteer

While this might seem like it goes directly against my credo of never work for free, open up your ears and listen for a moment. Volunteering doesn't mean giving your stories away for free, or manning a booth at a show for no compensation. In this case it means that you need to reach out and help others if you expect them to help you. Did you meet a cool artist at a convention? Exchange pleasantries with another author from an anthology you were both published in? Made the acquaintance of a publisher who has an open call going on right now? If you want them to help you make it big then you need to step up and take action by helping them out first.

How much you can do will vary. For instance you might just be able to write a good review of a book and put it out on the net. Maybe you stop by to give a good rating to a book on Amazon and Goodreads as well. Perhaps all you can spare is sharing that author's post on Facebook. That kind of effort can go a long way, and it is appreciated. You might have more resources though. Maybe you have a cousin who works at Random House and you could hook a friend up with a direct line to a big-name company. Maybe your roommate runs a really popular podcast, and you could get your new acquaintance a place on the guest list. Maybe you know a Big Name, and you could make the introductions for someone whose talent and drive you believe in.

Networking is good, but if you help others then they will come back and help you. Don't keep score though; if you act like someone's in your debt then they might not do you any favors at all.

Step Five: Repeat

So you got a phenomenal short story out in a collection. The anthology gets a little bit of press, and then it drops off the radar. You didn't win any awards, and your royalty statement is barely enough for a celebratory ice cream cone at McDonald's. Know what that means chief?

Time to get up and do it all over again.

Success can come at any step of the formula. You could write a book that shoots straight to the top of the bestseller list for no understandable reason. You might write five novels, or ten, before getting endorsed by someone with a huge fan following which turns your work into gold. The point is that your word processor is not a high-quality sniper rifle that's able to take precision head shots which earn millions of dollars a pop. It's a machine gun with no support, spraying your words all across the reading public. Maybe all you'll do is make a lot of noise and get people's attention. Maybe you'll wing a few people. Maybe if you're extremely lucky you'll slam your story right into the hearts and minds of those who needed it. But if your first book doesn't get the job done then it's time to reload and try again.

Unlike bullets though a single big hit can retroactively make a lot of your previous attempts into hits as well! Every new business contact, every new fan, and every new book is an opportunity for that big break... just remember that.

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