A Single, Viral Success Can Make A Huge Difference For Creators

A majority of writing advice when it comes to the business side of things is to remind authors that their career is a marathon, not a sprint. Generally speaking you get a lot more out of just putting one foot in front of the other, writing one story, and one book, after another so that you can build up your archive over time. Because the bigger your archive gets, the more your readers can consume, and the more people will have to enjoy when they discover you exist.

With that said, though, it's important to understand the effect that a single, big success can have for a writer... especially if they're depending on modern digital infrastructure and algorithms to work in their favor.

Because sometimes that single bump has long-reaching impacts.

Before we get into the nitty gritty this week, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Lastly, to be sure you're following all of my followables, check out my LinkTree!

Lastly, don't forget to check out my Vocal archive for additional fiction, articles, explorations of weird history, and more! And, of course, check me out on Blue Sky, since that's what we're talking about today!

Engaging The Machinery That Moves More Books

Authors have to worry about a lot of different numbers. So, I want to take a moment to talk about the kinds of numbers authors have to contend with, and the effects they can have on your career. And while a lot of these numbers are very small (especially in terms of the Internet), these goals can be hard as hell to actually reach. So if you have authors out there whose work you enjoy, keep some of these things in mind. And if you're an author who is looking for a call to action for your audience, consider trying to rope them into some of these options to see if it will give your career a bit of a boost!

Book Reviews

Book reviews are one of the most basic numbers authors are generally concerned with. After all, reviews mean that people are reading your books, and it provides a running commentary that might get new readers interested. However, consider that when a book receives at least 50 reviews on Amazon, this causes the algorithm to start advertising it to other users who are looking for similar books. And the more reviews someone gets, the higher up their book will show in searches, with the possibility of it being on the front page.

And while these numbers are for Amazon, remember that whatever digital platform you prefer, the more reviews a book has, the better off it is for you as the author.

Now consider the impact that receiving a few hundred reviews on your book might get. Perhaps you sold a bunch of books at a convention, or you had a Kindle Unlimited giveaway and readers chose to rate and review as a way of paying you back. This essentially kicks off the website's algorithm, which both gives you a permanently higher rating than books that don't have as many reviews as yours does, but it also provides you a jump in attention. Because when the site sees that your book is doing well, the machine registers that it is currently popular, and it starts pushing it to other people browsing the site, doing a bunch of free advertising for you.

Free advertising which could lead to you finding more readers, and making even more sales, than you otherwise would have without that boost from a big review number.

Social Media

Social media platforms are the lifeblood of all sorts of creators because they let us reach our audience... in theory, at least. And the algorithms that govern social media work very similarly to the ones that run the online bookstores. After all, these websites want to promote things that are popular, because that keeps people on the website and scrolling through their feed.

So what happens when you start acquiring big numbers on social media platforms as an author? Whether it's for your book, one of your other projects, or just sharing some of your thoughts on the issue of the day?

When you make a post that gets popular on a social media platform (particularly a big platform like Facebook or Reddit, but this also applies to Blue Sky and similar upstarts), the algorithm starts up and begins boosting your signal. For Facebook or Twitter, it's more likely to show up in the For You feeds for users who may not know you, since the algorithm is showing it around to people that are statistically likely to have a reaction to those posts. And on Reddit your post may show up on the front page of the site, meaning that anyone who shows up might see exactly what it is you were posting about. This exposes you to more people, and makes it very likely you're going to pick up a lot of fresh subscribers and followers.

And what does that do for you? I'm glad you asked!

Social media platforms favor people who have a large number of followers. So if you had 1,000 followers one day, and then after a successful post you found yourself with 10,000 followers, you'll find that your posts are now getting more distance, and being seen far more widely than they were before. The reason for that is the algorithm supports you in ways it didn't before, because one of the major priorities for the algorithm, and how it treats you, is the size of your audience. This, at least in part, determines your reach.

If you do very well you can even get paid by the platform, but I gave details on that in Can You Get Paid By Social Media Platforms As A Writer? Probably Not.

YouTube

Not every author is on YouTube, but there are a lot of us over there who are trying to court an audience by making book commercials, audio adaptations of our work, or just talking about the behind-the-scenes of being an author. Speaking of, shout out to Alice The Author, whose channel is packed with great writing advice and information!

However, a single viral (or even nearly viral) success on this platform also shows how a big splash can lead to permanent changes!

For those who haven't read my older entries on this platform, YouTube requires creators to have a minimum of 1,000 subscribers and 4,000 hours of watched content within a single 365 day span before the site shares ad revenue with you. That is both a tiny number in terms of the Internet, and an impossible number in terms of what most creators can accomplish. And this is something I have some experience with, because I was with Azukail Games for their journey.

Because while Azukail Games had subscribers aplenty, the channel just could not get the view hours. Videos kept going nowhere thanks to changes to the site's algorithm, and it kept losing ground because the channel was several years old... this meant with every passing day it was having hours taken off the total view count.

What put us over the top (netting us over 1,000 hours) was a single video, The Problem With Pentex. This video essay about a niche aspect of the RPG Werewolf: The Apocalypse garnered a lot of interest (perhaps for the mention of the infamous copper merchant Ea Nasir), but more importantly the boost it provided to the channel's view hours (and to our subscriber count) permanently boosted the channel up to a new tier.

So while this one video didn't launch the channel into the stratosphere (it got 10,000 views, not a million), it put us on a whole other level that we have been climbing from ever since.

Your Numbers Make A Difference (Especially En Masse)

I've said this before, and I'm saying it again because more people need to know this. What determines the success of an author (or really a creator of any stripe) is how many people show up for them. It's your purchases of our books that determine whether or not we get royalty checks, it's your views and listens that determine whether we earn any ad revenue, and it's your likes, shares, and subscribes that determine whether social media websites are actively restraining our signals, or boosting them because the machine believes our posts will keep more people on the platform.

And while having an engaged and growing audience is great, those big jumps when something gets popular can be a serious hand-up.

Now, that doesn't mean that as an author you should bend all of your attention and will toward going viral, and that you should only make posts, write books, etc. that are geared toward said virality. Generally speaking, going viral isn't something you can really engineer (without a lot of money and effort, at least). However, a lot of folks don't realize that those kinds of successes have long-term effects, even if the initial event seems like nothing more than a flash in the pan at the time.

The Reason This Is All On My Mind Lately...

The reason this has all been on my mind of late is (shameless self-plug) that I've been hammering hard on a new ongoing audio drama channel over on YouTube called The A.L.I.C.E. Files. A dark sci-fi reimagining of Alice in Wonderland, the channel will feature an ongoing narrative about the events happening inside the mysterious Carroll Institute, as well as smaller, independent stories that act as stand-alones.

And those numbers I mentioned earlier, the 1,000 subscribers and 4,000 watch hours? That's proving EXTRA hard to manage.

Which is why I wanted to ask everyone who read this far to please do me a favor. If you could subscribe to the channel, and listen to the stories we've posted so far (but especially the most recent installment, 50 Two-Sentence Horror Stories where we meet Dormouse), I would greatly appreciate the effort.

Because while we're doing our best to get as much great stuff out there as we can, we basically need something to go 10,000+ views viral to boost us up to the level we need to be at. And every click, view, and comment on the video gets us that much closer!

Support The Literary Mercenary

If you want to see me produce more work, consider some of the following options!

- My Facebook

- My Blue Sky

- My LinkTree

- My Weekly Newsletter

- The Azukail Games YouTube Channel (where I contribute video content)

- The A.L.I.C.E. Files (where many dramatized versions of my stories can be heard for free)

And if you happen to have some spare dosh lying around, and you want to be sure my supply doesn't run low, consider become a Patreon patron, or leaving a tip by Buying Me a Ko-Fi!

Also, if you're curious about how to write for tabletop RPGs, don't forget to check out my show Tabletop Mercenary, which you can find on both the Azukail Games channel above!

Like, Follow, and Come Back Again!

That's all for this week's Business of Writing! For more of my work, check out my Vocal archive, or at My Amazon Author Page where you can find books like my sci-fi dystopian thriller Old Soldiers, the Hardboiled Cat series about a mystery solving Maine Coon in Marked Territory and Painted Cats, my sword and sorcery novel Crier's Knife, or my most recent short story collection The Rejects!

 

And to stay on top of all my latest news and releases, collected once a week, make sure you subscribe to The Literary Mercenary's mailing list.

Creators Need Your Help (Even When It Looks Like They Don't)

I want to take a moment to talk about the YouTube channel Innuendo Studios. This channel, by all measures, is a pretty big success on the platform. It's been around for a decade and a half, most of its videos have view counts in the hundreds of thousands, it has half a million subscribers, and a relatively robust Patreon and Ko-Fi audience. It's also the channel where the very popular series of video essays titled The Alt-Right Playbook is posted, and it broke down a lot of rhetorical devices and arguments used by those on the right side of the political spectrum.

To all appearances, the channel and its host should be doing well. However, as a recent video he put up states in the title, Being A YouTuber Bankrupted Me.

And this is something I wanted to talk about today. Not just to try and push a little support toward a creator and video essayist whose work I enjoy and admire (though seriously, help out if you can even if that's just subscribing to his channel and watching some videos in his archive), but to try to drive home something to everyone out there.

None of us are doing well. Even if it looks like we are, we are literally 1-2 months away from everything crashing down without meaningful support from people like you.

Before we get into the nitty gritty this week, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Lastly, to be sure you're following all of my followables, check out my LinkTree!

Lastly, don't forget to check out my Vocal archive for additional fiction, articles, explorations of weird history, and more! And, of course, check me out on Blue Sky, since that's what we're talking about today!

We Can Never Have Too Much Support

There is a common misconception among the general public that creators are either wealthy, or we're making ends meet without too much difficulty. And part of this is likely because when you think of the richest people out there, chances are artists of one stripe or another come to mind first. Whether it's YouTube creators like Mr. Beast, authors like Stephen King, movie stars, pop sensations, and so on, the assumption is that if a few of us are rich beyond an average person's wildest dreams, then surely the rest of us are doing all right? In addition to that there are fictional portrayals of creators such as on the TV show Castle where the successful novelist has a level of wealth that can solve an episode's entire plot, or even on shows like Two and a Half Men where a washed up songwriter wrote a single jingle years ago whose royalties can pay for an obscenely indulgent lifestyle.

However, I've met a lot of authors in my life. I've also met my share of podcasters, YouTubers, RPG designers, as well as a handful of marginally well-known singers and musicians... and do you know what all of them had in common? No matter how much money you thought they were making, I could guarantee that you weren't even remotely in the ballpark. Nearly all of us are broke. Period.

Seriously... it's depressing how broke we are.

And why are we so broke? Well, there's the fact that a lot of our rates for stories haven't actually gone up since the early 1900s for a lot of publications. There's the fact that platform decay across social media has made it nearly impossible for us to reach an audience like we could even a decade or so ago. There's the fact that if someone buys a $15 book that only $1-$3 of that makes it into our pockets, so we have to move tens of thousands of books a year just to keep our heads above water. There's the fact that Covid killed a lot of conventions (and seriously harmed those that survived), where a lot of us could make sales in-person. There's the fact that creators are given bare crumbs by platforms like YouTube, Spotify, etc., so that we need to rack up literal millions of views/listens in order to get even a $100 check at the end of the month...

But that's mostly the modern problems we're dealing with as creators. The truth is that being a professional creative has basically never paid well except for a handful of us that get plucked up by the zeitgeist, who make smart business decisions, or who are supremely lucky.

I cannot count the number of times I've met someone who I consider a more successful author, game creator, etc., and they always ask me the question, "So what do you do?" not because they're being dismissive of my work, but because it never occurs to them that this is my full-time job... because even at their level, their creative work isn't enough to cover their needs. Most other creators I know, even the really successful ones, typically have a retirement (quite common among the hard sci-fi crowd who had a military career before they started writing), they have a well-paying day job (I can think of one union welder and one regional sales manager I've shared con space with over the years), their spouse is actually the house breadwinner (which you wouldn't think was the case for someone who designed one of the major games in the World of Darkness, and who has a bestselling fantasy series under his belt), or in some cases they have an inheritance or trust fund that just lets them write without worrying about keeping the bills paid.

If you remove all of those folks from the general pool of creators out there, and only count those of us who are doing this full-time to support ourselves, there aren't a lot of us out there. And a majority of us (myself included) live in poverty, dependent on the whims and support of our readers to help us keep the lights on and the words coming.

And I don't mean that as hyperbole. I mean real-life, qualifies for Medicaid, uses food pantries, barely-makes-enough-to-pay-taxes poverty.

To Be Clear, "Support" Comes in Many Forms

When most people hear the word support they immediately close themselves off because it's become synonymous with money. However, while beoming a Patreon patron or throwing a tip into my digital jar (via my Patreon page or my Ko-Fi respectively) is always nice, I completely get that's not something a lot of folks can do. However, as I've pointed out several times in this blog, as well as in other places, support comes in a lot of shapes and sizes. In addition to giving creators money directly, or buying our books and other merch, support also looks like:

- Following our social media pages (bigger subscriber counts makes the algorithm friendly)

- Interacting with our posts (comments, upvotes, shares, etc. all make a difference)

- Consuming our content (watching videos, reading articles, etc., as that can get us paid)

- Sharing things we make to reach a wider audience (we literally can't do this on our own)

Even if you cannot personally pay a creator's bills by handing us money, you can do your part to boost our signal, and get our view counts up... the hard part is that we need a lot of people all working toward the same goal. And like I said a while back in episode 16 of Tabletop Mercenary, Audience Support is a Reverse Iceberg, we're lucky if 10% of our audience actually participates at all. And of that 10%, less than 10% of that number actively supports us by upvoting posts, sharing on social media, watching/reading any time something new comes out, talking us up to their friends, etc.

I want to end this off on a note of real talk for anyone who got this far. This isn't just unique to me, as a creator. This is a situation all of us are facing. We aren't just out here shaking a tip jar because we want a little extra money from you... we are literally funded by what you choose to do or not do as members of our audience.

So if there are creators out there that you like (whether it's me, or someone else), please, actively support them in any way you can. If you have money, support their crowdfunding endeavors, or buy some of their merch to show there are people out there who want more of it (hell, a single tee shirt gives them more revenue than an entire month of streaming a podcast on your mobile device). Leave ratings and reviews to help them get noticed more, follow their socials, tell your friends and family... and if you really want to make a creator's day, leave them some nice comments.

Seriously, we get so much hate on a daily basis. Sometimes it really helps us stop the candle from going out for someone to just tell us they really liked a story we wrote, and they can't wait for the next installment.

Support The Literary Mercenary

If you want to see me produce more work, consider some of the following options!

- My Facebook

- My Blue Sky

- My LinkTree

- My Weekly Newsletter

- The Azukail Games YouTube Channel (where I contribute video content)

- My Rumble Channel (longer videos that won't show up on YouTube)

And if you happen to have some spare dosh lying around, and you want to be sure my supply doesn't run low, consider become a Patreon patron, or leaving a tip by Buying Me a Ko-Fi!

Also, if you're curious about how to write for tabletop RPGs, don't forget to check out my show Tabletop Mercenary, which you can find on both the Azukail Games channel, as well as my Rumble channel listed above!

Like, Follow, and Come Back Again!

That's all for this week's Business of Writing! For more of my work, check out my Vocal archive, or at My Amazon Author Page where you can find books like my sci-fi dystopian thriller Old Soldiers, the Hardboiled Cat series about a mystery solving Maine Coon in Marked Territory and Painted Cats, my sword and sorcery novel Crier's Knife, or my most recent short story collection The Rejects!

 

And to stay on top of all my latest news and releases, collected once a week, make sure you subscribe to The Literary Mercenary's mailing list.

A Backhand From YouTube, Just In Time For The Holidays

I recently had a confluence of events happen that got me really excited as a creator! You see, I've been working with the Azukail Games YouTube channel for several years now, trying to get them monetized. I even went into overdrive last year when YouTube announced they were changing their standards for monetization, requiring channels to have 500 subscribers instead of 1,000, and only 3,000 hours of watched content instead of 4,000 to get monetized.

Well, we crossed that line a couple of days ago. I was in the midst of celebrating when I looked around, and saw the goddamn goalposts had moved. So I wanted to share my experience this week, and hopefully ask all the folks in my audience to help me pull off something of a Christmas miracle before we see the end of 2024.

It's not a great situation, and I could use all the help I can get...

Before we get into the nitty gritty this week, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Lastly, to be sure you're following all of my followables, check out my LinkTree!

Lastly, don't forget to check out my Vocal archive for additional fiction, articles, explorations of weird history, and more! And, of course, check me out on Blue Sky, since that's what we're talking about today!

So... What The Hell Happened?

All right, let me set the scene for you. I started making videos for Azukail Games roughly three years ago at this point. They're one of my primary publishers, and they figured that video content would be a good way to promote the supplements we were making, and to diversify the content options our audience had. The goal was eventual monetization, but we had a long way to grow before we got there. We saw some steady growth over the first two years, and then last year YouTube announced their shifts in monetization policy. This lit a fire under me and Adrian (the fellow who runs the company and the channel), and we started working harder than ever to diversify the sorts of content we were making, to promote it in more places, and to try to get over that finish line. Even when the algorithm change hit in Fall 2023 and cratered our views, we built back, dusted ourselves off, and kept climbing.

Earlier last week we were at 2,980 hours, or thereabouts... roughly 20 hours away from that golden 3,000 hour mark we'd been told to shoot for by YouTube. Then my second World of Darkness video essay, The Problem With Pentex dropped, and had the closest thing we've managed to a viral success on the channel! In less than a week it racked up over 3,800 views, several hundred upvotes, nearly triple-digit comments, and it added close to 90 subscribers to our channel, which is a big damn deal for a channel our size.

So, in short, we blew past that 3,000 hour mark like a sprinter putting on a final burst of speed before they crossed that finish line!

So what's the problem? Shouldn't we be celebrating, and doing a victory lap after working for years to get to this point? Well yes, and we would be... if we'd actually achieved the goal we set out to achieve.

Because, you see, YouTube didn't actually change the requirements for getting ad revenue from your videos. In order to get a cut of that ad revenue, you still need to get 4,000 hours, and 1,000 subscribers. What they changed was that when you hit that 3K hours and 500 subs mark is that your viewers can now leave you tips, and choose to fund you via YT's version of Patreon. Things that are really helpful when you have tens of thousands of subs, but which are basically useless for a small channel, which we very definitely still are.

And that's the situation we're put in. We thought we'd finally achieved the goal we'd been working toward for years, only to find out that now we could accept tips straight through YT itself... something that's basically useless to us since Azukail Games already has a Patreon to fund the channel. And since we don't really do live broadcasts (it's just not the sort of content we make) none of those tools are any use to us either.

And while the above video did really well, blowing basically every video on the channel out of the water in terms of metrics, it hasn't blown up so big that it can single-handedly make up the extra 1,000 hours of watch time we need to hit that 4,000 hour mark and actually get our piece of the ad revenue... which is what we need in order to fund all the future endeavors we've been planning on.

What We Need From You!

While the latest World of Darkness video essay did really well, it really only added a few hundred extra view hours past the 3,000 hour mark. Realistically, we still need between 400 and 700 hours of additional watch time in order to get us over that hump, and to get our channel a cut of the ad revenue we generate. Revenue that Azukail Games can reinvest back into making new, better videos, as well as projects like the Chronicles of Darkness audio drama podcast Windy City Shadows, which is something I've been plotting out and trying to get ready for the day we finally get our piece of the pie (since big projects like that don't just appear out of thin air).

So, in short, we need everyone reading this to go to the Azukail Games YouTube channel, and watch some of our content! If you just have time for a single video, watch The Problem With Pentex, or my earlier video essay The Liminal Horror of Changeling: The Lost. But if you're willing to dedicate a little additional time to helping boost our signal, you could put on one of the following playlists instead!

- Spoken Word: This playlist contains all 50 of my audio dramas, and it's the second longest-running playlist on the entire channel! If you want a preview of what Windy City Shadows will be like, check this one out.

- Speaking of Sundara: This video series is where I talk about my fantasy RPG setting Sundara: Dawn of a New Age for both Pathfinder Classic and DND 5E. So if you're looking for a new setting to try out this holiday season, come and take a tour of my world!

- Discussions of Darkness: A series where I talk about the World and Chronicles of Darkness settings, and how to avoid so many of the pitfalls and bad decisions that can leave serious black marks on your chronicle.

- Tabletop Mercenary: In this series I pull back the curtain, and show folks how you can make a living writing tabletop RPGs. If you've been thinking about doing this as a full-time job, or just as a side hustle, this is definitely a show you should check out!

- Tactical Plastic Report: This is a collection of videos I'm making about my RPG Army Men: A Game of Tactical Plastic. So if you've wanted to get a tour of this game, and to listen to me talk about it as a creator, check this series out! It's the newest playlist on the channel, and you can currently get through all the videos on this list in a little under and hour.

There are only so many hours in a day, however, and YouTube tends to "revise" watch hours down if there are other videos playing on the same account, if too many videos are watching in too rapid a period of time, and so on, and so forth. So while I would definitely encourage folks to watch my videos as the primary means of helping, please consider doing the following as well:

- Sharing Videos On Your Social Media: You never know what is going to be the shout out that starts a genuine avalanche.

- Comment On Vides: Comments of at least 7 words shake the algorithm awake, and inform it that people are paying attention.

- Subscribe To The Channel: Subscribing makes a big difference to how the algorithm treats you as a creator. The more subs you have (and the more folks who hit the bell to get updates), the more the algorithm weights things in your favor.

At time of writing we have a little less than 2 weeks for us to hit this goal by the new year. So if you're someone who wants to help me end the year on a high note, getting the Azukail Games channel over this hump would be amazing. I have so many projects I want to pursue in partnership with my publisher, but it's really hard to justify putting together bigger, more expensive, time-consuming endeavors when the channel doesn't bring in any money to balance out that overhead cost.

Thank you in advance to everyone who takes a few hours of their time to help... your support of smaller publishers and creators is making a difference. Without you, we simply can't do what we do.

Support The Literary Mercenary

If you want to see me produce more work, consider some of the following options!

- My Facebook

- My Blue Sky

- My LinkTree

- My Weekly Newsletter

- The Azukail Games YouTube Channel (where I contribute video content)

- My Rumble Channel (longer videos that won't show up on YouTube)

And if you happen to have some spare dosh lying around, and you want to be sure my supply doesn't run low, consider become a Patreon patron, or leaving a tip by Buying Me a Ko-Fi!

Also, if you're curious about how to write for tabletop RPGs, don't forget to check out my show Tabletop Mercenary, which you can find on both the Azukail Games channel, as well as my Rumble channel listed above!

Like, Follow, and Come Back Again!

That's all for this week's Business of Writing! For more of my work, check out my Vocal archive, or at My Amazon Author Page where you can find books like my sci-fi dystopian thriller Old Soldiers, the Hardboiled Cat series about a mystery solving Maine Coon in Marked Territory and Painted Cats, my sword and sorcery novel Crier's Knife, or my most recent short story collection The Rejects!

 

And to stay on top of all my latest news and releases, collected once a week, make sure you subscribe to The Literary Mercenary's mailing list. 

The Insincerity of Crowds (Trying To Separate Genuine Demand From Hot Air)

Most authors pay at least a modicum of attention to the audience when they decide what projects they're going to work on next. Whether it's figuring out what kinds of blog entries are popular, what sort of novels people want to read, what kinds of YouTube videos get the most views, etc. we are all (whether we like it or not) paying attention to what kinds of projects succeed, and what kinds of projects fail.

Because unless you are extremely wealthy, most authors don't want to spend 1-3 years on a passion project just to have it met by thunderous indifference.

To help hedge our bets, most of us will reach out to members of our audience, as well as potential members of our audience, and ask what it is they'd like to see. It sounds like a good practice, since it should take the guesswork out of figuring out what people want, allowing you to make sure that at least part of your audience is going to be ready and eager for your project when it drops.

The problem is that a lot of people will say one thing, and then do another. And I mean a lot of them!

Which makes giving the stamp of approval to one thing over another a difficult choice.

Before we get into the nitty gritty this week, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Lastly, to be sure you're following all of my followables, check out my LinkTree!

Lastly, don't forget to check out my Vocal archive for additional fiction, articles, explorations of weird history, and more!

Put Your Money Where Your Mouth Is

I cannot count the number of times I've spoken with fellow creators who've had fans stridently demand something, given them what they asked for, and then found that no one was willing to actually support that project once it was completed. For example, I've had people say that they don't read short stories, but they'd love to hear an audio drama version of my book The Rejects... despite that, though, those folks didn't check out the audio versions of either the Weird Western Dead Man's Bluff or the dark modern fantasy story Suffer The Children, even though both of them are from that book, and they are free to listen to on my channel The Literary Mercenary. My partner and fellow author Alice Liddell (whom you should go follow on YouTube at Alice The Author if you haven't yet) has had readers tell her with enthusiasm that they'd love her to write something darker, more historical, and with vampires... yet when her book Succumb To Darkness dropped, there was only a fraction of folks who loudly proclaimed it was exactly what they wanted who showed up to buy a copy.

Every author, RPG designer, YouTuber, blogger, and general creator that I know has had to deal with this problem, and it is one of the most exhausting things that crops up time and time again in this profession. Because if you have hundreds (or sometimes thousands) of people who all say they'd love to see X, Y, or Z project made into a reality, then you would expect them to actually turn up to check out the project when it's done. And even if all of them don't, you'd expect maybe half of them to give it a look, right?

Well, as I said in my recent Tabletop Mercenary episode, Audience Support is a Reverse Iceberg, you're lucky if 1 in 10 people in your audience sees that something when it exists, and then if as much as 1 in 10 of those people actually does something to support it.

This is where I'm going to repeat something I've said time and time again on this blog, and which you likely heard in the video above if you watched it (which you should, it's an important topic). In short, creators need the support of their audience if we're going to keep making art. Period, full stop, end of story. If you don't show up for the artists you love, then eventually they're going to give up, and you won't get anything else from them. All we can do is make the art... we depend on you to actually appreciate and consume it so we can get paid at the end of the day.

Now, to be clear, I'm not saying that you need to subscribe to every Patreon for the creators you like, or that you need to buy every book and every piece of art they come out with. That's ridiculous. Yes, it's always good to directly support artists by throwing money at us (we appreciate it very much), but that's not the only way to show your support.

Other things you can (and should) do include:

- Engaging with things creators make (watch videos, read articles, etc.)

- Subscribe to their social media pages, channels, etc. (so your presence weighs on the algorithm scales)

- Boosting their social media signal (leaving comments, heart reacts, sharing posts, and so on)

- Leaving reviews and ratings on the things you do buy

Lastly, and this is perhaps the most important... if you're going to lend your voice to a call for a project, please be sincere about it. You don't have to throw a handful of Benjamins at someone's Kickstarter, or be the first one to get their new art print or plushie, but don't pull a Morbius and say you really want something, only to be a no-show when the creator puts in the work to try to give you what you asked for.

Because Sony might be able to eat that kind of ghosting... but most artists, authors, and others who are just trying to scrape by really can't.

Support The Literary Mercenary

If you want to see me produce more work, consider some of the following options!

- My Facebook

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- The Azukail Games YouTube Channel (where I contribute video content)

- The A.L.I.C.E. Files (an ongoing audio drama YouTube channel)

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Also, if you're curious about how to write for tabletop RPGs, don't forget to check out my show Tabletop Mercenary, which you can find on both the Azukail Games channel, as well as my Rumble channel listed above!

Like, Follow, and Come Back Again!

That's all for this week's Business of Writing! For more of my work, check out my Vocal archive, or at My Amazon Author Page where you can find books like my sci-fi dystopian thriller Old Soldiers, the Hardboiled Cat series about a mystery solving Maine Coon in Marked Territory and Painted Cats, my sword and sorcery novel Crier's Knife, or my most recent short story collection The Rejects!

 

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