Authors Are Viruses (And We Need Help Infiltrating The Wider Population)

We've all had that moment in our lives where we have seen something infecting the population. It started with just a few people, or maybe in a particular region, but then it started spreading. Maybe your younger siblings picked it up from their friends at school, and brought it home. And you and your parents, no matter how you tried, couldn't avoid it forever. Maybe it didn't get past your defenses, but maybe it did. And then you were a carrier, passing it on to your friend group, your extended family, and so on, and so forth.

Maybe it was a boy band whose catchy lyrics infiltrated your brain like an ear worm. Maybe it was a book series you didn't have an interest in, but the more you heard about it, the more you wanted to know what the fuss was all about. Or it might even have been that movie everyone had an opinion about, and you just had to figure out what it was for yourself.

Authors (and other creators) pass from person to person like viruses... and if we can't find a hold, and spread to the point where we've infected a sizable enough population to sustain us, we fade away and die.

These are the booster shots that help keep us vital.

Before we get into the nitty gritty this week, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Lastly, to be sure you're following all of my followables, check out my LinkTree!

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All About "Going Viral"

We've been hearing the phrase "going viral" for years. Artists or properties are, "viral sensations," and that's how we hear about them. And it makes sense. The idea is that a piece of art, a book, a story, a video, etc., has infected an audience. People who witness it, whether they become genuine fans or they're merely participating "ironically," spread the material. They share it with their friends and family. They post it on their social media pages. They put links in the comments section of articles and videos, and they talk about the thing in question on forums.

They are acting as carriers, and the more people they expose to the book, creator, etc., that they like, the more of a chance there is that new people will get infected as well. Not everyone, of course. Some people just don't get infected, no matter how many times they're exposed... but enough of them will.

For the love of god, shut up about that book, already!

The problem that a lot of us are running into these days is, well, it's becoming harder and harder for us to spread our signal, and it is having a real, detrimental effect.

Consider, for a moment, the way social media worked 5, or even 10 years ago. It wasn't perfect, but the algorithms at least attempted to make sure that people who followed you would see the posts you made. Facebook groups, subreddits, and even YouTube as a whole was focused on doing things that kept users connected to the creators and contributors on their platform. Twitter was, arguably, the king of this era because it allowed you to have direct access to creators and celebrities, no matter their status.

These days, though, social media platforms are focused more on promoting sponsored content, and creators who give them money. If you are one of those influencer-level folks (100K subscribers/followers or more) you are still surviving and spreading a bit, but even those operating at this level are having their signals throttled.

And all of the new-fangled social media platforms that have come out? They quarantine users, making it impossible for you to spread to them unless someone brings you and your content inside their bubble.

Whether we're talking about Discord, BlueSky, or a lot of other, similar platforms, they separate users from one another. Unlike platforms like old Twitter, which could have popular posts absolutely rip through the feeds of its users, spreading from person-to-person extremely quickly, Discord and its close family have everyone separated onto their own servers. So while you might have localized outbreaks if a particular piece of media gets popular within a particular server, you are not going to have the sort of spread you could have on open platforms with active discoverability, where people can rapidly transmit something to one another across groups, friend connections, etc.

All of this is to say that the modern landscape we're all trying to survive in is not the one that existed even a few years ago. If that old landscape was one where hordes of zombies ran roughshod over the whole of the land, we're now in one where obstacles stop populations from coming into accidental contact. What that means is that, if we want to get an old-fashioned virus going, then someone has to purposefully go into communities where people are, and start biting them.

Sadly, if we do that as creators, people will often do their best to shut us down or kick us out because they don't want to be our Patient Zero for what we're making. Which is why, at the end of the day, what we really need are other people to start the infection going for us. And that is really hard to get folks to do.

So if you're one of the many folks out there who are wondering what you can do to help a creator you like, just bite someone on our behalf today! Make a social media post, leave a review, subscribe to a channel, and tell your friends and family about a thing we made that you think is cool. Maybe they won't succumb to your bite and become one of our fans... but maybe they will. And if you bite two friends, and they bite two friends, then pretty soon you'll be responsible for your own viral event... and we need all the help we can get!

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Like, Follow, and Come Back Again!

That's all for this week's Business of Writing! For more of my work, check out my Vocal archive, or at My Amazon Author Page where you can find books like my sci-fi dystopian thriller Old Soldiers, the Hardboiled Cat series about a mystery solving Maine Coon in Marked Territory and Painted Cats, my sword and sorcery novel Crier's Knife, or my most recent short story collection The Rejects!

 

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Evergreen Content, Book Sales, and You! (Making More Sales By Avoiding Cheap Gimmicks)

If you're a fan of genre fiction, then you've probably noticed how trends tend to wash through it from time to time. Vampires were big in the early 90s, for example, and on the heels of Anne Rice they were absolutely everywhere. Then they petered out for a while. Steampunk got really big around the time the League of Extraordinary Gentlemen film broke, spurred on by books like Boneshaker. Dozens of series have aped the enchanted school setting of the Potterverse, now, and we were up to our ears in YA dystopias after the success of The Hunger Games.

Numbers are up! Quick, get into that slush pile and grab EVERYTHING with a zombie in it!

Everyone has their own taste in fiction, and sometimes you're looking for a very specific flavor. But if you read a lot of the books that come out in rapid succession after something hits big, hoping to ride that wave onto the bestseller list, you're going to notice that nine times out of ten the only thing they have to offer is they belong in the same genre. They've got brass gears and clockworks, zombies, romantic vampires, and so on and so forth... but there isn't much to make them stand on their own two feet.

The problem with a cash-in book is that it's trying to imitate the identity of books that came before it. These books often lack a strong identity of their own, and thus they can feel sort of like a good book's mildly attractive cousin; not a negative experience, but not one that really sticks with you. Certainly not one you'd review and recommend to others. Even if a writer didn't set out to write a cash-in book (perhaps they just clung too tightly to the established story structure and beats of a genre mainstay, such as how roughly 87 percent of hopeful fantasy authors think they need to write a Lord of The Rings homage) they'll wind up with the same problem.

Evergreen Content, and Telling Your Own Story

There's a concept I came across as a blogger, and it's one that is heavily steeped in the marketing side of things; evergreen content. Basically the idea behind content that's evergreen is that it never goes out of style, so people are always going to be looking for it. Because when something stops being relevant, and goes stale, the traffic's going to drop off, and it stops generating income. On the other hand, something that pulls a steady stream of views, reads, and sales is always going to be an earner, allowing you to get paid for it for years to come.

Which is, of course, the dream.

Give you an example of what I'm talking about, here. The article What Was The Satanic Panic? The Forgotten Witch Hunt of The 1980s is a piece of evergreen content because it discusses a period of time in history. This moral panic is over, so the facts about it aren't going to change. At the same time, though, it's a distinct event that remains relevant since it's tied to American history, pop culture, and the stigma associated with everything from Dungeons and Dragons to violent video games. As long as there are moral panics in the United States (a trend that goes back to the founding of the country, and shows no signs of stopping), then this particular article will be relevant.

Contrast that with the blog post 3 Ways Pathfinder is Losing Its Identity With The New Playtest. This post was a flash-in-the-pan piece that was a reaction to the playtest for the second edition of the Pathfinder roleplaying game, and it had a very short shelf life. The playtest was only out for a year, so anything this article had to say was only relevant for that brief period of time... on the other hand, there was a lot of interest in the subject, and in that short period it did draw quite a lot of views and reads. But no one's come back to it since the full game was released because anything is has to say is no longer valid.

So what does that have to do with your book?

Well, take a step back and ask what the primary selling points of your book are. Is it a solid story that stands on its own as a mystery, an adventure story, or a tale of the macabre? Or is your major selling point that you have zombies in it? Because if that's the case, then you're probably not going to get a lot of traction when that gimmick is no longer pulling in audiences the way it did when The Walking Dead was a fresh network success. You might see some renewed interest when the shambling undead come back into style, but it can take years for that tide to come back in.

What Makes A Book Evergreen?

Unfortunately, this is the part where I shrug my shoulders and gesture vaguely at the market. However, I do have a few general recommendations on how to hold off your book's freshness expiration date as long as possible.

- Don't Hang Your Story Fads and Gimmicks: The key here is that it's perfectly fine to include elements that might be part of a fad, but not to make that the whole of your story. Write a spy novel that happens to have vampires in it, rather than a vampire novel about spies, if you see what I mean?

- Keep Your Story Authentic: When steampunk first started getting popular, lots of people tried to get in on the genre by randomly including brass accents and gears in their setting descriptions and cover design to widen their story's genre labels. While this gave it the appearance of being part of the genre, it was the literary equivalent of just putting on a cheap plastic mask so you could say you were wearing a costume at the bar. Rather than gluing some superficial elements onto your tale, develop what makes it truly unique; people know when they're being pandered to, and generally they don't like it.

- Make It Stand Out: There's nothing worse for your shelf life than just aping what other books are doing, even if you're trying to follow in the footsteps of the classics. While it's important to be able to look at enduring books and ask what makes them last, it's equally important to spin those into your own story instead of just trying to trace them while changing a few minor details. For example, there are probably hundreds of Lord of The Rings imitators out there, but only one of them is Stephen King's Dark Tower series.

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That's all for this week's Business of Writing! If you'd like to see more of my work, take a look at my Vocal archive, or at My Amazon Author Page where you can find books like my sword and sorcery novel Crier's Knife!

If you'd like to help support my work, then consider Buying Me A Ko-Fi, or heading over to The Literary Mercenary's Patreon page! Lastly, to keep up with my latest, follow me on Facebook, Tumblr, Twitter, and now on Pinterest as well!

Don't Be Afraid To Change The Rules When You Write Your Story

How many times have you sat down to write a story about something really popular, but you can't think of a way to make your story different from any of the others already out on the market? You want to write a zombie apocalypse, but you don't want to just fade into the horde of other cannibal outbreak books. Maybe you really like this idea for a modern fantasy story about a witch investigator, but sexy witches who use occult rituals are a dime a dozen. Or you've got a really cool concept for a vampire novel, but you're worried it will just get swallowed up by all the Anne Rice imitators out there.

If you find yourself in this situation, get out your pickax, and dig a little deeper. Upset the foundation stones of the story you think you're writing, and question the rules you accept without thinking. You might find a whole, unplumbed subbasement waiting for your creative touch.

Careful, some of these holes go down pretty far.

A lot of the time when we want to write within certain genre lines, we restrict ourselves without even thinking about it. So, before you get discouraged that your book sounds like everyone else's, take a moment to question the pillars holding up those other stories, and ask if they're supporting anything in your book... or if they're just big, ugly impediments.

Change Is Different

To help you get an idea of what I'm talking about, let's return to those previous examples I used. Let's start with the zombie apocalypse.

So, you've got the dead returning to walk the earth. They destroyed society, and their virus is transmitted by a bite. Maybe, if you're hip, everyone on the planet already has the virus, so they rise when they die even if they weren't bitten as long as there's a lot of the body left intact. In the face of such a well-trodden setup, you feel like the drama of your story is going to get swallowed up in the indifference to zombies. So, change that up.

Well, I guess I don't really NEED the pseudo-scientific angle...

Change it how, though? Well, let's start with the "plague" part of the zombies. Toss that out entirely. There is no scientific reason for the dead to walk, so break with tradition there. Maybe, instead, it's a curse. Maybe demons have possessed the corpses, and are wreaking havoc. Maybe no one knows why they come back at all... they just do! Perhaps that means society has broken down into pragmatists, religious fanatics, and post-modern shamans, putting their faith out there along with their guns to stay one step ahead of the slavering hoard. While not a gigantic change, it's enough of a change that it might get people who are all zombied-out to read your back cover, and give you a chance to make your pitch.

You can do this with pretty much any cornerstone of a genre. Take the witchy investigator. You don't want your story to be just another hard-edged-Wicca story where witches are misunderstood, and she has to use her powers for good. So, question why you'd use that setup. Make your protagonist a traditional, Halloween-style, sold-her-soul-to-Satan-for-power witch. Give her a canary that is actually a horrible demon in disguise, and make the struggle for her soul a genuine point of contention. She has to deal with what she gave up for power, and her only solace might be to use those infernal gifts to do some kind of good. By changing that single pillar of the genre, you've made something that's pretty damn different.

Or take the vampire example. Vampires are a mythology that's existed in practically every civilization across the world. The sort of Anne Rice/Vampire The Masquerade setup is relatively recent. If you want to avoid falling into those tropes, then ask why you're using that kind of vampire at all? Why not use old English folklore, and make them the risen dead who were werewolves in life? Or people who were cursed at the time of death, and so may not rest? Is it a strain on the psyche not to devolve into a ravenous monster, thus adding the element of loss of humanity that drives many horror stories? Or is being a vampire something that only a select few can become? Whether by birth, genetic activation, or some other sort of sorting principal? Bonus points if you don't actually call your character a vampire, and you step away from the powers/weaknesses we've associated with the monster archetype since Bela Lugosi did his thing.

You Might Need The Pillar, But If You Don't, Knock It Down!

There are no rules to good writing that anyone can agree upon, but a lot of us will use existing shorthand to bring across big aspects of our stories. However, if those boundaries are getting in the way, toss them out! Your private detective doesn't have to be a former cop with a busted nose and a drinking problem. Hell, make him a guy with a bad heart who was way too smart for the written exam, but who couldn't pass the physical. Don't want your fantasy wizards to feel like every other spellslinger out there? Change up your magic system, and do away with the fireballs and lightning bolts that have dominated our covers ever since Dungeons and Dragons got popular.

Be different. It's your story, so before you conform to any guidelines or preconceptions, ask if those things are genuinely supporting the story you're telling. If they're not, then toss them out!

That's all for this week's Craft of Writing. Hopefully it got some wheels turning in my audience's minds. If you like what I have to say here, and you want to keep up on all my releases, then follow me on Facebook, Tumblr, and Twitter. Lastly, if you want to help support me here, then consider contributing to The Literary Mercenary's Patreon page. Or, if you'd rather, you could Buy Me A Coffee, instead! Either way, I'll be happy to send you a free book as thanks for the support.

Just Change One Thing (A Simple Formula For Modern Fantasy)

If you're trying to write a modern fantasy story, you might feel a bit overwhelmed. After all, what do you let in, and what do you keep out? Does your world have vampires? And if you do, are there werewolves as well? What about angels and demons? And if you allow them in, do you keep things old testament, or do you let in all the pagan gods along with their hosts of spirits? Does your world have magic, and if so, what kind? Or do you have several different kinds, each with their own history, philosophy, and requirements?

Take a deep breath... You don't have to make this so complicated.

Stop. If you find yourself in this situation, just stop.

Now, put your gears in reverse, and go back to the beginning. Make one change, and see where that gets you.

Avoiding Kitchen Sink Settings

Let's be real, some authors are perfectly comfortable with a kitchen sink setting. They've got everything in their world, and they can explain it effortlessly to the audience in a way that is easy to digest, and which makes everything seem wondrous and vibrant. However, something a lot of us seem to forget is that not all of us can pull that off. So, if you find yourself getting overwhelmed trying to make your modern fantasy setting vibrant and unique, do yourself a favor and keep the floodgates closed.

Instead, change one thing. Flick one element, and see what sort of ricochets it makes throughout the world.

One change is usually enough for most settings.

Take the standard zombie apocalypse scenario. Whether it's what we see in Night of The Living Dead, or the near-future setting of The Newsflesh Trilogy, there was one change made to the world we know and love; the dead get up, and hunger for the living. Everything else in this setting revolves around that singular difference, and the world's response to it.

If you want to make a setting where you can focus on your story, while also making everything feel unique and surreal without feeling crammed, follow that same logic. Change one thing, and then follow the ripples to see where they go.

As a for-instance, let's say there are people who have learned the secrets of ancient magics, and can wield them from the shadows. Their doings are kept private, and secret, known only to a few, and believed by even fewer. So you have a world where strange, inexplicable instances suddenly take on sinister meanings, and where agents of those learned in the secret ways go forth to do their master's bidding. What you have here is Harry Potter, if it had a baby with Jason Bourne. The intrigue and escape of a secret world where magic is real, but where only a privileged few know about it. Thus you can reveal, or not reveal, as much as you want through those who are in-the-know. Same way spy novels work, giving you access to the world beneath the world where only spies and operatives tend to lurk.

You don't have to throw ancient gods, fairy tale monsters, demons, or vampires into that mix... magic and skullduggery creates a unique enough setting on its own that you don't have to hang twelve lampshades on it to stand out. More importantly, though, there's less stuff for you to keep track of, and for your audience to have to learn. Because you're essentially giving your readers a crash course in your world, its language, and the rules it runs on. The fewer things they have to keep track of, the less chance there is they'll get confused, overwhelmed, or find cracks in the foundation.

It's Not For Everyone

To reiterate, this is just one way of doing things. It isn't inherently better, or worse, than any others. But if you keep finding the disparate elements of your world rising up to overwhelm you, then maybe you should remove some of those elements entirely. After all, if you've got your audience hooked with, "Club DJ necromancer has to survive death threats from fireball gang to uncover what really happened that night in a Brooks Street alley," then adding in vampires or werewolves won't, necessarily, make that better.

It will, though, make it more complicated. That might not be what your story, or your audience, needs.

That's all for this week's Craft of Writing post. It's a day late, for which I apologize, but I'm getting prepped for Windy Con. So, if you find yourself attending, feel free to track me down to say hello! Also, if you want to stay up-to-date on my latest releases, follow me on Facebook, Tumblr, and Twitter. Lastly, if you want to help support me and my work, head over to The Literary Mercenary's Patreon page to toss a little love in my cup. For as little as $1 a month, I'll even send you some free books as a thank you.