Do you know why the melodramatic, over-the-top dramas were called soap operas? Because these series (which began as radio dramas, but which eventually made their way to television) were focusing on the housewife demographic, and these shows were sponsored by soap companies. The idea behind it was that the audience would be at home during the day folding laundry and doing chores, and when they heard a certain type of soap sponsored their favorite show they would be more likely to buy that brand because they associated their enjoyment of the program with the soap that helps make it possible.
This is all old hat to us in 2026, because sponsorship deals have become the order of the day in the era of YouTube and Spotify. However, the fact is that writers and creators need that kind of backing in order to keep making their art while also paying their bills... and not everyone can get sponsorship.
However, that's a goal I currently has as co-creator of the audio drama channel The A.L.I.C.E. Files, so I wanted to talk about how you could help us (and any other creators you like, really) start getting offers from sponsors!
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| After all, you can't write if you can't eat and pay your bills. |
Before we get into the nitty gritty this week, don't forget to sign up for my weekly newsletter to get all my updates right in your inbox. Lastly, to be sure you're following all of my followables, check out my LinkTree!
Lastly, don't forget to check out my Vocal archive for additional fiction, articles, explorations of weird history, and more! And, of course, check me out on Blue Sky, since that's what we're talking about today!
The Difference Between Affiliates, Sponsors, and Crowdsourcing
So, there's a lot of terms that get thrown around when discussing how creators get paid, and they can often be confusing if you're a reader or a listener, and not someone who's operating on the business side of the equation when it comes to creating shows, series, and so on. As such, I wanted to break down the differences so that readers understand what the terms mean going forward, and to be sure everyone is on the same page.
- Affiliate: If someone is an affiliate, they don't actually make any money up-front; rather they get a commission based on their sales. As an example, I'm an affiliate for Dubby energy drinks. So if someone clicks this link to go to their sales page, and then makes a purchase (using my code LITERARYMERCENARY for 10% off), then I receive a commission for that sale. For those who are curious, I do use this powdered supplement, and I can highly recommend them for folks who want something that's a lot cheaper than the canned stuff. And because I'm an affiliate, I can put that link in blogs, in videos, etc., and I get paid for sales... but if no one buys anything, then I don't make any money. These deals are easy to get, and basically anyone can sign up for them. I made a video about them a while back, for those who want a deeper dive: Affiliate Earnings, What They Are, And Why You Need Them.
- Crowdsourcing: Crowdsourcing, or crowdfunding, is when you get your audience (or just random people who get hooked by your pitch) to give you money to help you cover expenses. This covers platforms like Kickstarter (for projects that need one, big push to get made) or like Patreon (for people who pay a subscription fee every month to help keep your work afloat). While this option is very useful for novelists, and for people looking to complete an entire season of a show all at once, this is a direct contribution from the audience to the creator, helping to fund a creative endeavor. Incidentally, check out the Literary Mercenary Patreon page if you want to help this blog keep going!
- Paid Sponsorship: When folks talk about sponsorship, this is typically the kind of sponsorship they're referring to. In this arrangement a company will go to the artist, and cut them a check to essentially put a plug for their product in an episode of a show, to review them on stream, or something similar. This is pretty much the same way that Firestone, Blue Coal, and other companies paid radio shows like The Shadow, The Adventures of Sherlock Holmes, and others to have commercials for their products in the middle of an episode. Sometimes there's just the straight cash payment to the creator, and sometimes there might also be bonus earnings for each member or their audience who goes through a link, creating a hybrid between a paid sponsorship and an affiliate deal.
There, now that we're all on the same page as to what I'm talking about, what certain words mean, and how creators earn money, I want to talk a bit about how creators land these opportunities. Because, surprise, it's actually up to all of you whether or not creators can get sponsored when all is said and done!
Yep, It's All About Audience Participation
Let me get back on my old soapbox. Regular readers already know this one, but if you're new around this neck of the Internet, I'm going to explain something very simple. No matter how complicated the algorithms, no matter how much slop is out there, or how simple or complicated a project is, at the end of the day it is the audience that determines whether or not an artist of any stripe makes money. If you participate, and support a creator, then they will get noticed by folks with deeper pockets. And if you don't... well, then they're going to be that tree that fell in the forest that nobody saw or heard.
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| And some trees are harder to take down than others... |
I say that because it's true, and I'm going to use YouTube as an example here. It doesn't matter how many videos you make, or how hard you work... until your channel has 1,000 subscribers, and 4,000 watch hours (or roughly 11 hours and change a day for an entire YEAR), you don't make money from it. And you have to hit those numbers in a single 365-day period of time if you want YouTube to actually share ad revenue with you.
At its core, the site doesn't allow you to make money off your videos unless you A) have an audience of a certain size, and B) a certain amount of eyes on the content that you've made... and getting sponsors is just an extension of this mentality!
Now, nothing is set in stone regarding the following figures. However, when it comes to paid sponsorships, the larger the audience you have, and the more attention your work gets, the better a deal you're going to get. Generally speaking, you shouldn't expect to get approached for a paid sponsorship until your channel has at least 10,000 subscribers (though some product reviewers may be approached if they have an active and loyal following that's smaller). However, all sponsorships are not created equal, and the more subscribers and followers you have, the more generous these deals are going to be.
Why? Well, it's pretty simple. Sponsors are paying for direct access to your community, and the bigger that community is, the more the partnership is going to be worth. That part, at least, is pretty cut and dry.
But I said this is all up to you, and I meant it. So let's take a hypothetical situation.
Let's say, for whatever reason, The A.L.I.C.E. Files becomes wildly popular over the next weekend. We're going to be talking to folks at the Chicago Steampunk Exposition, and the theme is Alice in Wonderland this year, so it's not out of the realm of possibility. We soar past the numbers we need for both subscribers and views as people watch the series, share it with their friends, and subscribe in record numbers for us. Not just the 1,000 subs we need for the basic monetization, but we scoot over the 10,000 subscriber line by the time we get back home and unpack after the long weekend.
If we kept seeing growth like that, even if it was slower and steadier, it would only be a matter of time until we had someone approach us with a sponsorship deal. Maybe it would be Raid: Shadow Legends (groan all you want, they're just an easy example), because they have an entire Alice in Wonderland set of characters, and they want to make the most out of that synergy. Maybe we even get approached by Raycon, and we can tell people how good their headphones are for privately listening to our terrifying tales, or how the clear sound is perfect for editing episodes without constantly interrupting work to recharge them. Regardless, the point is that sponsors will look at the size and fervor of your audience, but also at what kind of pitch they could make to them, and if they're a good fit. After all, you don't want to pitch a product that is antithetical to the needs and wants of a target audience.
The most frustrating part about all of this, though, is that we as creators have no control over this aspect of the business. All we can do is tell the best story possible, and use the tools we have available to try to engage with our audience, and hope that we can cut through all the algorithms, signal throttling, and the waves of slop to reach people who are interested in what we're trying to do.
So, on that note, check out The A.L.I.C.E. Files playlist, or watch the trailer, and see if you'd like to join the crusade to get us the numbers we need to at least get monetized, even if we never make it big enough to catch the eye of a paid sponsor.
Support The Literary Mercenary
If you want to see me produce more work, consider some of the following options!
- The Azukail Games YouTube Channel (where I contribute video content)
- The A.L.I.C.E. Files (an audio drama channel I launched with Alice Liddell)
And if you happen to have some spare dosh lying around, and you want to be sure my supply doesn't run low, consider become a Patreon patron, or leaving a tip by Buying Me a Ko-Fi!
Also,
if you're curious about how to write for tabletop RPGs, don't forget to
check out my show Tabletop Mercenary, which you can find on both the
Azukail Games channel above!
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That's all for this week's Business of Writing! For more of my work, check out my Vocal archive, or at My Amazon Author Page where you can find books like my sci-fi dystopian thriller Old Soldiers, the Hardboiled Cat series about a mystery solving Maine Coon in Marked Territory and Painted Cats, my sword and sorcery novel Crier's Knife, or my most recent short story collection The Rejects!
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